Cultural Studies focuses on media culture and its influence on society. Media culture emerged in the 20th century under the influence of mass media like film and television. It reflects contemporary issues and debates and can influence public opinion. Media culture includes print media, television, radio, and the internet. The purpose of media includes entertainment, advertising, and education. It can have both positive and negative impacts on society by raising awareness but also promoting inappropriate language and news written to generate profit. Cultural studies examines how media culture contributes to ideologies and political views and often supports the dominant social groups.

1. Cultural Studies
Name : Komal Jadav
Roll No. : 11
Semester : 2
Topic : Media Culture in Cultural Studies
Email I'd : komaljadav3498@gmail.com
Submitted to : Department of English (MKBU)

2. What is Cultural Studies
● Coheres conceptually around the key ideas of
culture, signifying practices, representation,
discourse, power, articulation, texts, readers and
consumption;
● Cultural studies means something coming from
past

3. What is Media Culture
● Media culture reffers to the current western. Capitalist
society that emerged and developed from the 20th
century, under the influence of mass media
● Influence a large number of people (film)
● Clearly reflects the multiple sides of contemporary
debates and problems
● Article 15 (Movie)

4. Continue…
● Provocative because it sometimes asks us to rethink
what we know or reinforce what we believe in
● The portrayal of Pakistan as a “Terrorist State”
● Remain silent on any human and civil rights
● They generate debates, influence opinion and create
markets

5. Continue…
● Marketing and advertising
● Cultural/Material objections
● Mediation of cultural products
● Media is the intersection of information and
communications technologies organizational behavior
and human interaction

6. Types of Media
Print
Magazine
Newspaper
TelevisionRadio
Internet

7. Purpose of Media
● Entertainment (Fun)
● Advertisement (Publication)
● Education (Knowledge)
● Knowing everything (Wold information)

8. Impact of media culture on society
● Negative Impact
● News for sell
● Advertisement (show off)
● Inappropriate use of language
● Positive Impact
● Awareness of current situation
● Alert & coverage of natural disasters
● Education

9. Conclusion
Cultural studies focusses on media culture because it
assumes that the media are very significant contributions
to ideologies and political culture. Media culture mostly
supports the hegemony of specific power groups. Media
culture masks oppressive conditions of the economic
angle to cultural ideology of the family or the law.

10. Thank you