Globalization enables the distribution of American cultural products worldwide. The spread of American pop culture through movies, music, TV and consumer goods has led to its immense global popularity in recent years. However, some view the near take-over of cultural industries in other countries by American pop culture, especially for younger audiences, as a concern.

1. GLOBALIZATION OF POP CULTURE
BY
HUNAISU ABDUL NAFIHU

2. LEVEL OF ANALYSIS
PRESTRUCTURAL LEVEL
Globalization enables foreign companies to distribute
American cultural products
UNISTRUCTURAL LEVEL
Spread of ‘’pop culture’’ the popularity of western
fads and fashions, from cloths to television to sports, leads
to cultural contact between ordinary people in everyday life.
MULTISTRUCTURAL LEVEL
US is the biggest producer of popular cultural goods.
pop culture is manifested around the world through movies,
music, television shows, newspapers, satellite broadcasts
etc.

3. RELATIONAL LEVEL
Popular culture has attained an immense global
following precisely because it is popular. For many
citizens of other countries though, the near take-over of
their own cultural industries, especially for younger
audience, is of great concern.
CRITICAL/OUT OF THE BOX
Has the regular and extensive knowledge of
American popular culture as an instrument of influence on
cultural changes in other countries.

4. POP CULTURE
• INTRODUCTION
Among the three effects of globalization on culture the
growth of global ‘’pop culture ’’ tends to get the most attention, and
to strike people on a visceral level. Many complain that this form of
globalization is actually Americanization, because the United
States is by far the biggest producer of popular culture goods. Pop
culture is manifested around the world through movies, music,
television shows, newspapers, satellite broadcasts, fast food and
clothing, among other and consumer goods.

5. QUESTIONS
1.In the light of the above account, evaluate the view that culture is a highly difficult
barrier to international business?
In international business, there is one hidden barrier that no one can
take away. That is the fact that culture influences people in trade. This
is because trading partners lives in a different environment. The
environment could be different in a number of aspects. The most
distinct difference will include; social structure, business organization
and family life. Economically different cultures have different spending
powers and perception on wealth. Political structures, government
influence and laws, state of technological advancement among other
may all be different.
Since culture may be vastly different, it may sometimes prove difficult
to understand what the other party is saying, their feeling and their
action. Since there are no manuals on the subject to bridge the
cultural gap your biggest bet will be your trading partner.

6. 2) What are the implication of the spread of pop culture for
business?
Among the three effects of globalization on culture, the growth of global
“pop culture” tends to get the most attention, and to strike people. Many complain
that this form of globalization is actually Americanization, because the United States
is by far the biggest producer of popular culture goods. Pop culture is Manifested
around the world through movies, music, television shows, newspapers, satellite
broadcasts, fast food and clothing, among other entertainment and consumer
goods. For the United States, the entertainment industry is one of the most
important spheres of economic activity. In fact, the U.S. entertainment industry
generates more revenue from overseas sales than any other industry other than the
commercial aerospace industry

7. 2) What are the implication of the spread of pop culture for
business?
Among the three effects of globalization on culture, the growth of global
“pop culture” tends to get the most attention, and to strike people. Many complain
that this form of globalization is actually Americanization, because the United States
is by far the biggest producer of popular culture goods. Pop culture is Manifested
around the world through movies, music, television shows, newspapers, satellite
broadcasts, fast food and clothing, among other entertainment and consumer
goods. For the United States, the entertainment industry is one of the most
important spheres of economic activity. In fact, the U.S. entertainment industry
generates more revenue from overseas sales than any other industry other than the
commercial aerospace industry

8. 4) Can pop culture encourage achievement motivation?
Popular culture is represented in a variety of ways,
modalities and expressions executed in styles varying from one traditional
culture to another. Distinguishable from the original manner a new pop
trend may had been originally portrayed, localized versions to which the
youth responds form no less than an emerging genre that introduces new
styles, habits and other sorts of prescribed behaviors and attitudes.

9. 5) Discuss the impact of pop culture on the domestic business?
What strategies they should adopt to fight the adverse impact
of the pop culture on their business?
American popular culture truly poses a threat to national and
regional cul-tural traditions, values and tastes or whether America's
popular commodities in fact bear the potential of cultural diversity in
receiving cultures.
• Incorporated with civilizations
• Study deep about the civilizations
• Educate customers about pop culture

10. 6) Discuss the social implications of the pop
culture?
Popular culture, or pop culture, affects everyone. In society today, the
media bombards teens with images and trends. Media defines Popular culture
(or pop culture), what the trends are, what people should be wearing, what
they should be listening to, how they should act, and what they should look
like. Pop culture, in turn, defines what one should look like through movies,
television, magazines, catalogs, billboards, fashion, and music.
Wherever we look, catalogs, magazines, television, movies, and
billboards, images show us the cultural standard, what we should be like and
that is in fashion. The standards that women should be beautiful and sexy are
present throughout these images. Girls as young as twelve start to dress up
and imitate Britney Spears (left) wanting to be like her. On Opera, there was a
show on girls between the ages of ten to thirteen dressing up like Spice Girls,
wearing a miniskirt, a tube top, and makeup. Jennifer Lopez (right), in the
movie industry, and Britney Spears, in the music industry, show how pop
culture depicts women, to have the "sexy •look no matter what they do, as they
exercise or just going through an ordinary day.

11. SUMMARY
Globalization enables foreign companies to
distribute American cultural products, including music and
books. The spread of American restaurant chains and
consumer products world wide is accompanied by the
spread of American popular culture. In recent years,
American movies, music and TV shows have consistently
gained more and more audiences worldwide. Almost by
definition, pop culture has attained an immense global
following precisely because it is popular.