The document discusses the media and globalization. It defines different types of media such as print media (newspapers, magazines) and electronic media (radio, television, films). It then defines globalization as the integration of economies, societies and cultures through communication, transportation and trade. The media plays a key role in globalization by spreading ideas across borders, though this can lead to both homogenization and diversification of cultures. A small number of large media companies dominate distribution of information worldwide. The media influences public opinion and can shape perceptions on important issues and events. Exposure to violence in media can also impact children's development.

1. THE MEDIA
AND
GLOBALIZATION

2. MEDIA
• In general, "media" refers to various means of
communication. For example, television, radio,
and the newspaper are different types of media.
• The term can also be used as a collective noun
for the press or news reporting agencies.
• In the computer world, "media" is also used as
a collective noun, but refers to different types
of data storage options

3. TYPES OF MEDIA
• Mainly there are two
types of mass media:
1. Print Media –
newspapers,
magazines, journals
2. Electronic Media –
radio, television,
films, new media

4. • Globalization (or globalization) describes the
process by which regional economies, societies, and
cultures have become integrated through a global
network of political ideas through communication,
transportation, and trade.
• The term also refers to the transnational circulation
of ideas, languages and popular culture.
• Globalization…refers to the growing
interconnectedness of different parts of the world, a
process which gives rise to complex forms of
interaction and interdependency

5. DEFINITIONS
 The United Nations ESCWA has
written that globalisation is a widely
used term that can be defined in a no
of ways. When used in an economic
context it refers to the reduction and
removal of barriers between national
borders in order to facilitate flow of
goods, capital, service, labour etc.
 The International Monetary Fund
defines globalisation as the growing
economic interdependence of
countries worldwide through
increasing volume and variety of
cross-border transactions in goods and
services.
 “The elimination of state-enforced
restrictions on exchanges across
borders and the increasingly
integrated and complex global system
of production and exchange that has
emerged as a result” Tom G. Palmer

6. What role do the media
play in the rush
towards globalization?
• To some, globalization means the transfer of ideas and
culture from the developed west to the undeveloped world,
resulting in a homogenization of consumerist culture across
borders that threatens to disrupt and permanently alter
indigenous values. Yet others might suggest that the flow of
ideas occurs in multiple directions, resulting in less
homogenization and more diversification of ideas and
lifestyles.
• Even these general models mask the true depth and
complexity of the global reach of media. What is certain is
that globalization has greatly expanded the importance of
what information lies within the "public sphere," and the
sharing of that information will undoubtedly continue to
have an effect both on the lives of private individuals vis-à-
vis their relationships with each other, and the nation-states

7. Cont….
• Most theorists agree that there
is practically no globalization
without media and
communications, as many of
the definitions of globalization
at least indirectly acknowledge.
The role of media and
communications is, of course
obvious in globalization
theories, but it is not necessarily
visible. This causes problems in
two ways. First the role of
media and communications in
globalization theories remain
vague and unspecified.
Secondly media studies missed
the „big picture‟ of globalization
and have been contributing little
to theoretical discussions on
globalization.

8. • The media is basically dominated by five major
companies they are.
1Time Warner
2VIACOM
3Vivendi Universal
4Walt Disney
5News Corp
These 5 companies own 95% of all the media that
we get every day. They own the major entertainment
theme parks, entertainment movie studios; television
and radio broadcast networks and programming,
video news and sports entertainment

9. • How media influence-
For example, after the attacks of 9/11 the
media gave a huge coverage of the event and
exposed Osama guilty for the attack as they
were told by the authorities. This shaped the
public opinion to support the war on terrorism,
the same happened with the war on Iraq. The
problem is that if media received accurate
information then the public opinion supported a
wrong cause, this is the power of public
opinion influence

10. • Effects of violence in
the Media
When we watch TV
or a movie we usually
see many images of
violence and people
hurting others. The
problem with this is
that it can become
traumatic especially
in our children as we
see it more and more.
Our kids that are
starting to grow and
are shaping their
personality values and
beliefs can become
aggressive or they can
lose a sense of reality
and fiction of what
they are seeing