The document discusses how cultural imperialism through mass media from larger Western nations can negatively impact the national identity and media diversity of smaller nations. It provides examples from the novel "The God of Small Things" of how characters are influenced by Western media imports like television and movies, becoming lazy, selfish or developing unrealistic views of relationships. While Bollywood initially found popularity in places like West Africa, the westernization of newer Bollywood films has lessened their influence as indigenous cultures try to maintain their distinct identities in the face of globalized media.

1. THE GOD OF SMALL THINGS &
MEDIA IMPERIALISM

2. Cultural Imperialism
Cultural imperialism occurs when
A Western countries’ influence on
language, values and attitudes, including
religion, ways of organizing public life,
styles of politics, clothing styles, and
other cultural habits affects another
country (Thussu, 48).

3. MEDIA
MediaIMPERIALISM
Imperialism is an over-
concentration of mass media from
larger nations that is seen as
negatively affecting Smaller nations.
Why Is Media Imperialism Bad
Because national identity of smaller
nations is lessened or lost due to
restricted media diversity inherent in
mass media from larger countries.

4. MEDIA IMPERIALISM
AND tHE God OF
SMALL THINGS
"It happened overnight. Blondes, wars,
famines, football, sex, music – they all
arrived on the same train. They
unpacked together. They stayed at the
same hotel."

5. Media Imperialism
and Baby
Kochamma
"All the day long the sat together...locked together in television
silence."
Baby Kochamma = Selfish, lazy,
self centered, mean spirited, manipulative.

6. Media Imperialism
and Estha

7. The Sound of
Music
"She thought of Julie Andrews
and Christopher Plummer
kissing each other sideways
so that their noses didn’t
collide. She wondered
whether people always kissed
each other sideways "

8. MEDIA
IMPERIALISM
AND
BOLLYWOOD
1993 2010

9. INDIA and media
imperialism

Bollywood found popularity in West Africa despite the lack
of a significant Indian audience.

With the strict Muslim culture, Indian movies were said to show "respect"
toward women, where Hollywood movies were seen to have "no shame".

New Bollywood though has affected the popularity of Indian
films, due to the more westernized themes and more overt
depictions of sexuality.

10. The Matrix vs.
Awara Paagal
Deewana
https://vimeo.com/54338210