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 Name : Gohil Binkalba
 Semenster: 2
 Roll no : 06
 enrollment no : 2069108420170010
 Email id : Binkalbagohil1995gmail.com
 Year : 2016/17
 Submitted to : Department of English
 M.K.B.U.BHAV,UNIVERSITY
Culture is
derived from
‘Latin’ word
‘cultura ’
 The arts and other
manifestations of
human intellectual
achievement
regarded
collectively.
 Culture is the
characteristics and
knowledge of a
particular group of
people, defined by
everything from
language, religion,
cuisine, social
habits, music and
arts.
 Postmodern theory. ... Post -
modernism is a term which describes
the postmodernist movement in the
arts, its set of cultural tendencies and
associated cultural movements. It is in
general the era that follows
Modernism.
 Postmodernism is a late-20th-century
movement in the arts, architecture,
and criticism that was a departure
from modernism. Postmodernism
articulates that the world is in a state
of perpetual incompleteness and
permanent unresolved .
 Postmodern literature is
literature characterized by
on narrative techniques such
as fragmentation, paradox,
and the unreliable narrator;
and often is (though not
exclusively) defined as a style
or a trend which emerged in
the post–WorldWar II era.
Pop v/s Mass
UneducatedEducated
 Postmodern art is a body of art
movements that sought to
contradict some aspects of
modernism or some aspects that
emerged or developed in its
aftermath. In general, movements
such as intermediate , installation
art, conceptual art and multimedia,
particularly involving video are
described as postmodern.
Production
Analysis
Textual
Analysis
Historian
Analysis
Audience
Analysis
 It also includes a nice
primer on how to
analyze
advertisements that
can be good
Introduction to
actually doing textual
analyze.
 Production and political
economic analysis of popular
culture have several distinct
dimensions. One dimension
focuses on media ownership,
stressing the fact that more
and more of the American
mass media is owned by fewer
and fewer, very large
corporations.The argument
usually made is that this
“media monopoly”
 Cultural history is not simply
the study of high culture or
alternatively of peoples' past
rituals. It is best characterized
as an approach which considers
the domain of representation
and the struggle over meaning
as the most fruitful areas for
the pursuit of historical
understanding.
 Audience analysis emphasizes the
diversity of responses to a given popular
culture artifact by examining as directly
as possible how given audiences actually
understand and use popular culture
texts.Three kinds of research make up
most audience research.
 1) broad surveys and opinion polls
 2) small, representative focus groups
brought in to react to and discuss a pop
culture text;
 3) in-depth ethnographic participant
observation of a given audience.
 https://www.cla.purdue.edu/english/theory
/postmodernism/modules/introduction.ht
ml
Post modern popular culture.

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Post modern popular culture.

  • 1.
  • 2.  Name : Gohil Binkalba  Semenster: 2  Roll no : 06  enrollment no : 2069108420170010  Email id : Binkalbagohil1995gmail.com  Year : 2016/17  Submitted to : Department of English  M.K.B.U.BHAV,UNIVERSITY
  • 4.  The arts and other manifestations of human intellectual achievement regarded collectively.  Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.
  • 5.  Postmodern theory. ... Post - modernism is a term which describes the postmodernist movement in the arts, its set of cultural tendencies and associated cultural movements. It is in general the era that follows Modernism.  Postmodernism is a late-20th-century movement in the arts, architecture, and criticism that was a departure from modernism. Postmodernism articulates that the world is in a state of perpetual incompleteness and permanent unresolved .
  • 6.  Postmodern literature is literature characterized by on narrative techniques such as fragmentation, paradox, and the unreliable narrator; and often is (though not exclusively) defined as a style or a trend which emerged in the post–WorldWar II era.
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  • 9.  Postmodern art is a body of art movements that sought to contradict some aspects of modernism or some aspects that emerged or developed in its aftermath. In general, movements such as intermediate , installation art, conceptual art and multimedia, particularly involving video are described as postmodern.
  • 11.  It also includes a nice primer on how to analyze advertisements that can be good Introduction to actually doing textual analyze.
  • 12.  Production and political economic analysis of popular culture have several distinct dimensions. One dimension focuses on media ownership, stressing the fact that more and more of the American mass media is owned by fewer and fewer, very large corporations.The argument usually made is that this “media monopoly”
  • 13.  Cultural history is not simply the study of high culture or alternatively of peoples' past rituals. It is best characterized as an approach which considers the domain of representation and the struggle over meaning as the most fruitful areas for the pursuit of historical understanding.
  • 14.  Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts.Three kinds of research make up most audience research.  1) broad surveys and opinion polls  2) small, representative focus groups brought in to react to and discuss a pop culture text;  3) in-depth ethnographic participant observation of a given audience.