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Globalization has led to the development of a "global village" through advances in communication technology that allow information to spread instantly worldwide. This interconnectivity means distant countries are now interrelated through trade, communication, and shared cultural experiences. While the global media has the potential to spread diverse views democratically, it can also promote the dominant ideologies and values of powerful Western countries through "cultural imperialism". The United States in particular dominates global media markets, raising concerns that local cultures may be diluted or subordinated to Western commercial interests.

Globalisation Learning Objective: To know the importance of globalisation on the mass media and society

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Globalization (or globalization) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade. The term also refers to the transnational circulation of ideas, languages and popular culture. Globalization…refers to the growing interconnectedness of different parts of the world, a process which gives rise to complex forms of interaction and interdependency

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Global Engagement in an Interconnected World *Summarized from a paper by the same title, authored by Dr. John Lee, Associate Professor of Social Studies, N.C. State University Introduction A mother sits with her son at a computer. Music fills the room as stylishly dressed kids dance on a computer screen. The scene is a house in the Western African country of Senegal where an encouraging mother is watching a music video with her son and offering her opinion of her son’s favorite new musical group, Rania. The group is from South Korea and is part of a music phenomenon called Korean Pop (or K-Pop) that fuses electronic, hip hop, rock and R&B musical forms. The young man made a video of his mother’s opinion of the group and put it on YouTube. A South Korean musical group, singing music online that emerged in black American culture, is being shared by an African boy on a global commercial video sharing network. How did we get to this point and what are the implications of this interconnected and overlapping world for this young man’s future and the future of young people in the United States? A certain vision of the future is already here, although unevenly represented around the world. This future is cross-cultural and supported by a global economic system of multinational interests delivered through a decentralized communications network. Young people today are growing up in an interconnected world with access to information through a wide variety of mediums and devices that support the exchange of ideas and opinions. Given that these systems for communication are in constant flux and are being rapidly developed, children must prepare for a future that will look different than the world of their parents. Trends in Youth Global Engagement There are six trends that will shape the global engagement of Generation Z over the next decade. Each of them is outlined below. Trend #1 – The Emergence of an Online Global Identity Online social networks connect people and create avenues for extending our identity. Identity is connected to our physical being, but increasingly young people are crafting online identities using social networks. Manuel Castells describes this phenomenon in his recent trilogy The Information Age: Economy, Society and Culture. Castells argues that the organization of global economics, political and social institutions prompts individuals to create meaning in their lives through collective action. This explains why networks such as Facebook have become so popular (500 million active users), so fast (Facebook went online in 2004). The attraction of Facebook is the human interaction and collective action that it facilitates. The technology is much less important than the human activities that the technologies enable. In fact, actual interfaces such as Facebook come and go rather quickly (e.g. AOL and MySpace, both with explosive growth and quick declines). These global networks allow people to be free of their “other” identities - ...

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Media and Society Media History JOHN DEWEY – 1859-1952 Harold A. Innis 1894-1952 Marshall McLuhan – 1911-1980 Walter J. Ong, S.J. 1912-2003 Robert W. McChesney – 1952- Three Historical Narratives: Oral to Electronic Culture Oral Culture – all interactions take place in face-to-face discussions. Written Culture – a shared system of inscription in a literate society exists so that communication can take place outside of face-to-face discussions across time and space. Print Culture – an expansion of Written Culture that encompasses the consequent social and cultural changes that result from the proliferation of printer material. Electronic Culture – communication transcends time and space. There is a different sense of time in Oral Culture, according to Ong. Since there are no records, memory cannot be recorded. History can only reside in the present, in the telling of the story. Memory is thematic and formulaic. The story may vary very little from telling to telling over time, but the words and phrases used may differ. Performance is the key to authorship. Every time a story is told or a work is performed, it is shaped by the performer and provides a new model for future performances. Oral cultures are relatively homogeneous with respect to knowledge and social norms but public and shared across generations. Written Culture, according to McLuhan , has been the means of creating ‘civilized man.’ According to Innis, written communication allowed societies to persevere through time by creating durable texts which could be handed down and referred to. This allowed for control of knowledge by certain hierarchies and also allowed for centralized control to expand over a wider area. Audiences could be remote in time and space, and the communicator could guarantee that the message received is identical to the one sent without having to rely on the memory of the messenger. The communicator could reach a wider and more disparate audience. Print Culture – the ability to mechanically reproduce text freed writing from its reliance on an elite group of individuals and guaranteed that each copy of the text would be identical to every other copy. Printing was instrumental in the development of a secular society and in the establishment of a democracy among the upper classes in early modern Europe, according to historian, Elizabeth Eisenstein. Printing reinforced the sense of individuality and privacy and makes Introspection possible. Printing enabled the emergence of the newspaper and the novel, and altered the very structure of human consciousness and thought. Electronic Culture – the telegraph reorganized people’s perception of space and time; it enabled the transmission of messages across space, and it fostered a rational reorganization of time. The telegraph also separated transportation from communication. According to Innis, electronic culture allows for a new fo.

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Learning Resources · This article discusses the skepticism over free trade and the results for American workers. http://www.nytimes.com/2014/10/04/opinion/sunday/our-misplaced-faith-in-freetrade.html?module=Search&mabReward=relbias%3As%2C%7B%221%22%3A%22RI%3A8%22%7D&_r=0 · A list of reviews of Thomas Piketty’s New Thoughts on Capital in the Twenty-First Century video. http://equitablegrowth.org/2014/03/25/dialogue-ten-so-far-worthwhile-reviews-of-and-reflections-on-thomas-pikettys-capital-in-the-twenty-first-century-wednesday-focus-march-26-2014/ · A video by Thomas Piketty discussing his formula for economic inequality, an existing, worsening condition with radical possible impacts. http://www.ted.com/talks/thomas_piketty_new_thoughts_on_capital_in_the_twenty_first_century?language=en Module Four In this module, we focus on the evolution of the global and virtual (Web-based) societies of the twenty-first century. We begin by defining globalization—what it is and how it has developed through the increased sophistication of telecommunications and large, international financial systems. We then explore the individual's role in global society, and how roles in poor societies differ from those in rich societies. For example, we'll explore how the physical distance between these societies affects individuals' feelings of responsibility and involvement. We will then investigate a new and growing society that is essentially built on physical distance—the virtual society of the Internet. In our explorations we consider two important questions: How do we interact as individuals in a Web-based society, and how can our knowledge of sociology help us to understand this world better? Module 4 Module 4: The Individual in the Global Society Topics What Is Society? Globalization and the Chasm between the Rich and Poor The Individual in the Cyber-World The Presentation of Self on the Internet What Is Society? The very definition or perception of society has changed over the last century, as its elements and functions have changed. One hundred years ago, few individuals left the community in which they were raised. Experiences in other countries, even cities, were read about in novels or discussed as tall tales and exciting adventures by those who had the rare experience of travel. As the twentieth century wore on, jet travel and telecommunications expanded the community we all live in. We became quite familiar with the experiences of those outside of our hometown, first through motion pictures and television and then through the Internet. Cultural experiences were delivered to us through these media and broadened our view of the world and our global society, but these are virtual—not personal—experiences. Virtual living through the media has become more common in the last decade, and much of our knowledge and many of our experiences are influenced by this virtual world: It influences how we define our identities, develop our opinions, and exercise .

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