Media culture is an effective tool for cultural studies that can be used to analyze representations and ideologies in popular media. It reproduces social values and oppressions by reinforcing the hegemony of political and economic groups. Cultural studies examines the forms of representation, political ideologies, financial sources, and roles of other objects involved in popular media like films. It also explores resistance to oppressive ideologies and the intersection of technologies, organizations, and human interaction that make up modern media ecologies.

1. Topic: Media Culture as an effective tool in Cultural
Studies
Paper Name: Cultural Studies
Paper No.: 8
Name: Bhatt Urvi
Roll No: 32
Std: M.A.
Sem: 2
Submitted to: Department of English Maharaja
Krishnakumarsinhji Bhavnagar University

2. Cultural studies
Community
Cultural
Studies
Interests
Communication

3. Communication
Is about
Language
Discourse
Representation
Is produced by
Structures
Technology

4. * Advertising , marketing and
critique associated with media.
* Technologies of communication.
* Production and meaning
dissemination.
Media

5. Films
Films referred
to
Mass Media
Mass
Communication
Large
number
of people

6. Mass Media
Constitute a public space.

7. Reproduction
Media
Culture
Reproduces
Social
Values
Oppressions
Inequaliti
es

8. Media Culture
* Helps reinforce
* The hegemony
* Power of specific political
Cultural
* Economic group

9. Provocation
Media Culture Provocative
Example : Portrayal of
Pakistan

10. Cultural Studies

11. Popular Media
* Cultural studies of popular media
cultural involves:
* An analysis of the forms of
representation.
* An analysis of the political ideologies.
* An examination of the financial
sources/sponsors.
* An examination of the roles played by
other objects.

12. Cultural studies asks about
* The oppressive, unequal nature of
institutions.
* Possible resistance to oppressive
ideologies.
* Contemporary cultural studies of
media culture explores what is being
called ‘media Ecologies’.

13. Intersection
* Intersection of information
* Communication technologies
* Organizational behavior
* Human interaction

14. Exploration
Technol
ogy’s
ecology
Media
Culture
Marketing
Explorati
on

15. Marketing
Tools

16. Hindi Films
* We have to look at:
* The ‘star’ and his/her personality
* The tools
* The workers
* The language
* The audience
* The marketing the role of the state
* The reviews