The document discusses media culture and cultural studies. It defines media culture as a society heavily influenced by mass media where communication occurs instantly across large populations. Cultural studies is defined as a field that analyzes politics of contemporary culture, its history, traits, conflicts and contingencies. The document outlines different types of media and approaches to media studies. It discusses concepts in cultural studies put forth by Stuart Hall and how cultural studies examines how media culture influences identity and social relations through its representations.

1. Media Culture
and Cultural
Studies

2. “
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● Prepared by Nidhi Dave
● MA Sem 3
● Roll no 16
● Paper 205 (A) Cultural Studies
● Submmited to Department of
English MKBU

3. 3
Introduction
● The Media and Cultural Studies (MCS) program
emphasizes the study of media in their historical,
economic, social, and political context. Focusing
primarily on sound and screen media — television,
new media, film, popular music, radio, video games
— but reaching out across boundaries, MCS
encourages interdisciplinary and transmedia
research.

4. 4
What is the meaning of “MEDIA
CULTURE?”
● Media culture refers to the current western capitalist society
that emerged and developed from the 20th century, under the
influence of mass media.
● The term allides briefly the overall impact and intellectual
guidance used by the media (primarily TV, but also the press,
radio and cinema), not only on public opinion but also on
tastes and values.
● Media culture is a society or culture that has been heavily
influenced by mass media whereby communication occurs
instantly across massive populations.

5. What is Cultural Studies?
● Cultural studies is a field of theoretically, politically,
and empirically engaged cultural analysis that
concentrates upon the political dynamics of
contemporary culture, its historical foundations,
defining traits, conflicts, and contingencies
● Cultural Studies connections with marxism , the new
historicism multiculturalismpost modernism , popular
culture and postcolonial studies..
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6. Different between Cultural and
Media Culture
● Culture has a very blurred meaning and there
is no longer a true meaning of the word
culture as it can take many forms.
● Media is referred to as ways of communication
to the public and a way of transmitting the
culture in which the elite would like to
transmit upon the public.
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7. Four Types of Media
🔸Print Media
● Newspapers
● Magazines
● Books
● Banners
🔸Broadcasting Media
● Television
● Radio
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8. 🔸Internet Media
● Social networks or websites – including
Facebook, Instagram, Twitter, YouTube,
Tumblr, LinkedIn, Snapchat, Quora, Reddit,
Pinterest, etc.
🔸Out of Home (OOH) Media
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9. ● Media study is one of the disciplines that
focus on the implementation of media studies
concept and the usage of theory.
● There are two types of criteria in media
studies,
● liberal-pluralist media studies and
● critical-marxist media studies.
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Media Cultural Studies

10. ● Marxist also has some assumptions about media.
One of them is, the mass media is owned by the
bourgeoisie and the media operates in accordance
with the common interests of the bourgeoisie. In
addition, Marxist also assumed that the media
promotes the false consciousness to the workers
(the worker thinks that he becomes a bourgeois).
Another, the media becomes the tool of class
struggle for the bourgeoisie.
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11. Media is divided into three
approaches In a Marxist perspective
🔸 The Structuralist approach examines
the signs in the media to show that the media is inclined to
serve one of the dominant groups.
🔸The Political-economic approach sees that economic factor
influences the politics.
🔸The Culturalist Approach sees that the media has a powerful
impact in constructing public awareness.
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12. According to Stuart Hall
● Stuart Hall (1972) explained that media and
cultural studies are basically trying to
criticize the thinking about "reality" and what
is called "real" in our daily cultural life.
● Thus Hall tries to explain that culture can be
formed by anyone who wants it.
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13. Concepts of cultural studies
● There are three concepts of cultural studies that
proposed by Stuart Hall (1996)
● Cultural practices (signifying practices) in a society
that produces meaning.
● Cultural representations and meanings have certain
materialists, attached to sounds,writings or
messages or symbols, objects, pictures, books,
magazines, and television programs (Barker, 2012: )
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14. CULTURAL STUDIES, AND MEDIA
CULTURE
● Through studies of youth subcultures, British cultural studies
demonstrated how culture came to constitute distinct forms of
identity and group memberscultural studies, media culture provides
the materials for constructing views of the world, behavior, and even
identities.
● Those who uncritically follow the dictates of media culture tend to
“mainstream” themselves, conforming toinant fashion, values, and
behavior. Yet cultural studies is also interested in how subcultural
groups and individuals resist dominant forms of culture and identity,
creating their own style and identities.
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15. ● Cultural studies insists that culture must be studied
within the social relations and system through which
culture is produced and consumed, and that thus study
of culture is intimately bound up with the study of
society, politics, and economics.
● Cultural studies shows how media culture articulates
the dominant values, political ideologies, and social
developments and novelties of the era.
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16. Impact of Media Culture on Society
● Different societies have different media
systems, and the way they are set up by law
influences how the society works.
● Different forms of communication, including
messages in the mass media, give shape and
structure to society.
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17. ● Media culture helps reinforce the hegemony
and power of specific political, cultural and
economic groups.
● The representations media are:
● Suggestive
● Provocative
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18. Audience Reception and Use of
Media Culture
● Media culture provides materials for individuals to
create identities and meanings and cultural studies
detects uses of cultural forms. Teenagers use video
games and music television as an escape from the
demands of a disciplinary society. Males use sports as
a terrain of fantasy identification, in which they feel
empowered as “their” team or star triumphs.
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19. To Conclude
● Cultural Studies focuses on media culture
because it assumes that the media are very
significant contributors to ideologies and
political culture.
● Media culture mostly supports the hegemony
of specific power groups
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20. Work Cited
● “Department of Communication Arts.”
https://commarts.wisc.edu/graduate/media-
cultural-studies/. Commarts.wisc.edu. Accessed 7 Oct.
2022.
● Dayan, Daniel & Katz, Elihu (1992). Media Events.
London, England: Harvard University Press.
● Willingham, John R., et al. A Handbook of Critical
Approaches to Literature. Oxford University Press,
1992.
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21. ● , Wendy . "What Are the Different Types of Media? ."
https://whatagraph.com/blog/articles/different-types-of-media. 5
Nov. 2020. whatagraph.com. Accessed 7 Oct. 2022.
● Kellner, Douglas . "CULTURAL STUDIES, MULTICULTURALISM, AND
MEDIA CULTURE."
https://pages.gseis.ucla.edu/faculty/kellner/papers/SAGEcs.htm.
pages.gseis.ucla.edu. Accessed 7 Oct. 2022.
● Roosinda , Fitria Widyani . “The Construction of Media and Cultural
Studies Theories ,” Advances in Social Science, Education and
Humanities Research,, vol. 150, 2017, p. 4, Accessed 7 Oct. 2022.
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22. Thank you
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