Solving the Two-Sided Challenge of "Going Beyond the Check"
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The document summarizes a presentation given at the VolunteerMatch Summit on December 1-2, 2015. The presentation focused on ConAgra Foods' Hunger Volunteer Connection initiative, which aims to strengthen nonprofit capacity and engage 500,000 volunteer hours by 2018 to fight hunger. The initiative will develop tools and resources, conduct outreach, and build collaboration between partners. A key part is the hungervolunteer.org website to connect volunteers with opportunities. The VolunteerMatch Program Improvement Tool was spotlighted to help nonprofits benchmark and improve their volunteer programs. Feedback indicated the tool is useful for identifying areas of growth.
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Solving the Two-Sided Challenge of "Going Beyond the Check"
- 1. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
- 2. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015 Kori Reed, ConAgra Foods DeShele Dorsey Taylor, ConAgra Foods Foundation Jennifer Bennett, VolunteerMatch Acting Together to Build Nonprofit Capacity
- 3. Acting Together to Build Nonprofit Capacity VolunteerMatch Summit Oakland, CA December 2015
- 4. Agenda For Today • Get to Know One Another • Introduce Hunger Volunteer Connection (HVC) and Roadmap to Success • Explore Companion Website • Spotlight VolunteerMatch Program Improvement Tool • Q&A 12/8/2015 4
- 5. Hunger Volunteering Opportunities Clarified Source: NYCCAH Beyond The Food Drive Toolkit 5 SNAP Benefits School Breakfast Summer Meals Gardens, Farmers’ Markets CSAs Raise Awareness SBV/ Pro Bono Raise Money Emergency and Intermittent Food Assistance Food Drives Advocacy Interest: Drive more engagement in this part of the spectrum 12/8/2015
- 6. Hunger Volunteer Connection: Vision and Goals VISION: • To ignite and catapult volunteering by inviting the public to join together in the fight to end hunger through strategic volunteerism, while preparing community and civic organizations to engage more volunteers in deeper ways GOAL: • Strengthen the capacity and reach of nonprofits through the donation of at least 500,000 hours of service in the fight against hunger by September 2018, with half of the hours focused on strategic volunteerism 12/8/2015 6
- 7. Hunger Volunteer Connection: Objectives and Priorities OBJECTIVES: • Inspire and engage more people to dedicate their time, talents, and voice to the fight against child hunger • Increase volunteers’ participation in strategic service activities which can yield greater results and impact toward reducing hunger in the United States. 12/8/2015 7
- 8. STEP 1: Create a Common Agenda National Infrastructure Development Nonprofit & Volunteer Capacity Building Thought Leadership 12/8/2015 8 • Increase national awareness of hunger and role of strategic volunteerism as a solution for long-term sustainable change • Identify and fill gaps in training and resource needs • Increase utilization of technology to support data collection, visibility of opportunities and volunteer management • Establish a centralized hub for stakeholders to connect and engage • Provide national and local training opportunities • Increase access to technical assistance, coaching, and peer learning • Establish a library of online tools and resources
- 9. Step 2: Establish a Collaborative Team 12/8/2015 9 Volunteer Outreach & Engagement Expertise Skill-Based Volunteerism Hungervolunteer.org AmeriCorps-VISTA Hunger Advocacy City Governments Organizational Development & Tracking #collaborating4change Leading Child Hunger Funder & Founding Sponsor Key questions to consider: • What organization can add value to the initiative? • What expertise is needed for long-term success? • What organization has access to the stakeholders you want to engage? • What resources and assets are needed to support the initiative’s goals and objectives?
- 10. STEP 3: Define Roles and Responsibilities 12/8/2015 10 • Founding sponsor • Provide backbone support • Leverage for thought leadership • Develop advocacy toolkit • Provide training on how to create an advocacy plan and engage stakeholders • Expand Hunger Free Communities Network • Develop SNAP and summer meals blueprints • Leverage Cities of Service Network • Host training series aligned with volunteer toolkit • Develop best practice guides for grassroots organizations • Enhance hungervolunteer.org • Leverage AmeriCorp VISTA Network
- 11. STEP 3: Define Roles and Responsibilities 12/8/2015 11 • Create program model improvement tool • Leverage volunteer network to increase engagement • Increase visibility of hunger among volunteer network • Share opportunities for API feed • Co-develop skills based readiness assessment • Provide Powered by Pro Bono training for nonprofits and volunteers in target cities • Promote initiative during Pro Bono Week • Co-develop skills based readiness assessment • Provide Ready, Set, Go training in three target cities • Leverage volunteer network to promote hunger opportunities • Manage joint API feed for companion website
- 12. Step 4: Establish Protocols 12/8/2015 12 As a collaborating partner, each organization agreed to: • Work together to achieve a common goal • Support measurement and data collection • Actively participate in inter-organizational activities • Convene regularly to assess progress and milestones • Participate in joint communication efforts • Align under initiative branding • Maintain open lines of communication • Seek opportunities to deepen partner relationships Photo source: bcii.com
- 13. 13 www.hungervolunteerconnection.org 12/8/2015 Step 5: Create Public Interface – Companion Website
- 14. Step 5: Create Public Interface - Companion Website The initiative’s website serves as the public interface for volunteers and organizations to connect. The goal is for the website to become the premiere aggregation place for hunger information, resources, and stories that empowers individuals and organizations Each page of the site is designed to: • Provide key information or data about the cause and relevance of volunteerism to anti-hunger efforts • Leverage emotional and compelling narrative to inspire engagement in initiative activities • Keep a simple call to action front and center for the visitor The site features easy color-coded navigation to guide the user experience 1412/8/2015 www.hungervolunteerconnection.org
- 15. Phase II: Initiative Goal and Investment Priorities 12/8/2015 15 Step 6: Establish Opportunities for an Early Win The collaborative has launched and promoted four signature tools in 2015 • Step-by-step guidance on 30 advocacy actions • www.alliancetoendhun ger.org/advocacy- playbook • Blueprint for mayor’s to develop civic engagements focused on summer feeding • www.citiesofservice.org/site s/default/files/20150527_C OS_CommunityTables_Blue print_0.pdf • Diagnostic that benchmarks organizations against core fundamental for an effective volunteer engagement program • http://causes.volunteermatch.org/hungers ervice 1 • Assessment to help organizations determine readiness for skills-based volunteers • www.pointsoflight.org/sbvreadiness • or www.taprootfoundation.org/get- probono/be-powered-pro-bono 2 3 4
- 16. Phase II: Initiative Goal and Investment Priorities 12/8/2015 16 Spotlight: VolunteerMatch Program Improvement Tool Hunger Volunteer Program Improvement Tool
- 17. Phase II: Initiative Goal and Investment Priorities 12/8/2015 17 Hunger Volunteer Program Capacity Strategy Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 3 1 1 1 6 1% 1-25 28 31 8 2 1 70 17% 26-100 19 60 10 3 5 97 23% 101-500 25 41 22 10 14 112 27% 501-2500 11 18 12 7 10 58 14% Over 2,500 10 18 20 8 14 70 17% Total 96 169 73 30 45 413 Percentage 23% 41% 18% 7% 11% Management Support Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 3 2 1 6 1% 1-25 41 27 1 1 70 17% 26-100 45 48 1 1 2 97 23% 101-500 41 62 5 4 112 27% 501-2500 16 33 7 2 58 14% Over 2,500 10 45 12 2 1 70 17% Total 156 217 26 4 10 413 Percentage 38% 53% 6% 1% 2%
- 18. Phase II: Initiative Goal and Investment Priorities 12/8/2015 18 Hunger Volunteer Program Capacity continued Program Infrastructure Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 4 1 1 6 1% 1-25 53 15 1 1 70 17% 26-100 51 26 18 1 1 97 23% 101-500 58 29 20 5 112 27% 501-2500 25 13 17 3 58 14% Over 2,500 20 25 21 4 70 17% Total 211 109 77 1 15 413 Percentage 51% 26% 19% 0% 4% Recruitment, Screening, and Placement Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 5 1 6 1% 1-25 63 6 1 70 17% 26-100 81 11 3 1 1 97 23% 101-500 98 4 6 4 112 27% 501-2500 48 2 3 5 58 14% Over 2,500 53 7 7 3 70 17% Total 348 30 19 1 15 413 Percentage 84% 7% 5% 0% 4%
- 19. Phase II: Initiative Goal and Investment Priorities 12/8/2015 19 Hunger Volunteer Program Capacity continued Management, Recognition, and Evaluation Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 5 1 6 1% 1-25 54 7 7 2 70 17% 26-100 72 12 13 97 23% 101-500 61 21 29 1 112 27% 501-2500 31 11 14 2 58 14% Over 2,500 39 13 17 1 70 17% Total 262 64 80 0 7 413 Percentage 63% 15% 19% 0% 2% Community Outreach Levels Volunteers Ad Hoc Reactive Proactive Rooted Optimized Total Percentage None 5 1 6 1% 1-25 66 1 1 2 70 17% 26-100 92 1 2 2 97 23% 101-500 100 3 6 1 2 112 27% 501-2500 51 1 2 2 2 58 14% Over 2,500 60 2 4 1 3 70 17% Total 374 8 15 4 12 413 Percentage 91% 2% 4% 1% 3%
- 20. Phase II: Initiative Goal and Investment Priorities 12/8/2015 20 Volunteer Program Leader Feedback on the Tool
- 21. Phase II: Initiative Goal and Investment Priorities 12/8/2015 21 Volunteer Program Leader Feedback on the Tool continued
- 22. Phase II: Initiative Goal and Investment Priorities 12/8/2015 22 Volunteer Program Leader Feedback on the Tool continued
- 24. Stay Connected 12/8/2015 24 Help spread the word about www.hungervolunteerconnection.org AND share your tools and success stories to enhance the site Send an email to join our mailing list for updates: deshele@dorseyimpactsolutions.com Follow us on social media: @conagrafoods @toendhunger @citiesofservice @taprootfound @pointsoflight @volunteermatch @joelsberg (NYCCAH) @desheleonimpact Any additional questions, please contact DeShele Dorsey Taylor at deshele@dorseyimpactsolutions.com or 678-418-2224 THANK YOU FOR JOINING US TODAY!! ACTING TOGETHER, WE CAN BE PART OF THE SOLUTION #collaborating4change
- 25. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015 Break
- 26. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015 Amy Thayer, Achieve Cause, Influence & The Next Generation Workforce
Editor's Notes
- Building the long-term capacity of organizations to ease the burden of using their limited funds to pay for professional services (skills-based or pro bono, organizational governance) Helping communities to grow, distribute and sustain access points to farm-fresh foods (gardens, community supported agriculture, farmers' markets) Increasing the awareness of and connecting families to the Federal Nutrition Programs such as SNAP, summer meals and school breakfast programs Participating in advocacy actions that will inform and engage elected officials to champion and preserve Federal funding for nutrition and anti-poverty programs and to strengthen the ability of these programs to aid Americans in need
- Volunteer programs are somewhat strategic Management and staff are not supporting the development of volunteer programs
- There opportunities for infrastructure improvement Recruitment, Screening and Placement is at a basic level for the majority
- Large room for improvement; Mid to larger size organizations fair somewhat better Very few are thinking about community outreach opportunities for volunteering