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Creative Thinking and Innovation
The document discusses the distinction between creativity and innovation, emphasizing that creativity involves intuitive decision-making while innovation pertains to creating new and valuable solutions in response to changing market demands. It outlines the stages of the creative process and details the importance of innovation in addressing rising needs and competition, along with its various forms such as product, process, and marketing innovations. Lastly, it highlights the factors driving innovation and the necessity for organizations to adapt and transform in a rapidly evolving environment.
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Creative Thinking and Innovation
- 1. Bolaji Okusaga Redefining Contexts– Creating Possibilities Creative Thinking and Innovation
- 2. Content S/N SUBJECT SLIDES 1Creativity 3 - 9 2. Innovation 10 - 25
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- 4. Critical Thinking VersusCreative Thinking CRITICAL THINKING • Critical thinking refers to a methodical progression of thought through evaluation and analysis of options, choices and scenarios on the route to problems solving, decision generation and arrival at solutions CREATIVE THINKING • Creative thinking refers to decision making not driven by existent empirical examples but rather on intuition and gut feelings based on experiences, encounters and patterns not previously codified or defined which delivers on purpose and target. Both concepts are different – one requires logic the other requires going out of the box A Critical Thinker is not necessarily a Creative Thinker – but a Creative Thinker needs to have Critical Thinking Skills
- 5. Left Brain VersusRight Brain Logic Analysis Process Sequencing Computation Intuition Imagination Creativity Emotions Visualisation
- 6. Creative Thinking Defined “Theattitude to accept change and new ideas, a willingness to play with ideas and possibilities, a flexibility of outlook.” - Harris, 1998 COMPONENTS OF CREATIVITY Aptitude to imagine and draw inferences from unnoticed patterns Aptitude for innovation and ideas by combining hitherto unrelated things, changing sequence of actions and patterns or reimagining old ideas and concepts
- 7. Stages in theCreative Process Elaboration • Micro-test- and test until the refined idea emerges Evaluation • Obtain feedback • from sounding- boards Insight • Draw on intuition in coming up with ideas Incubation • Come up with creative concepts Preparation • Research • take cues from diverse sources
- 8. Gains of Creativity Breakingnew grounds Creation of new trends Defeat of conventional wisdom Break through solution
- 9. Impact of Creativity Newways of doing things Increased productivity Creates wealth Improves work and wellbeing Creativity Drives:
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- 11. From Creativity toInnovation Why innovate? In a changing world where population is rising, needs are increasing, resources are scarce and there is increased competition, hence there is a need to innovate. Old ways are failing to meet new demand Pressure on current resources
- 12. Definition of Innovation Innovationis an opportunity for something new and different. Innovators do not view any change as a threat but as an opportunity
- 13. What is InnovationReally About? Coming up with a New Product or a New Way of Doing Things Radically reconceiving products and services, not just developing new products and services Redefining market space Redrawing industry boundaries
- 14. What innovation Entails? •Capacity to imagine and quickly adapt Curiousity and Adaptibilty • Ability to identify needs and opportunity Insight and Foresight • Ability to create previously unthought- about Possibilities - new products or processes and new business models Risk and Result
- 15. Innovation and Value •Innovation is the process of creating something new and of value for Society. Experimentation Design Invention Patent
- 16. Innovation Process Identifying aneed or opportunity 1. Opportunity identification Imagining routes to filling the need or tapping into the opportunity 2. Ideation Creation of a model which addresses the problem or delivers the solution. 3. Development The initial innovation product arising from the earlier developed model. 4. Prototyping Perfection and upgrading of prototype through a firmer and more articulated process 5. Production Market roll-out of the fully developed product - this includes pricing, marketing and sales. 6. Commercialisation Review of product based on market response. 7. Review
- 17. Sources of Innovation Rapidly Changing Environment EconomyTechnology Customers Competitors Maverick Government Regulations Distribution Channels Management Employees Suppliers
- 18. The Oslo Manualfor Innovation Product innovation • A good or service that is new or significantly improved. • This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics. Process innovation • A new or significantly improved production or delivery method. • This includes significant changes in techniques, equipment and/or software. Marketing innovation • A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. Organisational innovation • A new organisational method in business practices, workplace organisation or external relations.
- 19. Drivers for innovation Financialpressures •Need to reduce costs, increase efficiency or do more with less, etc Increased competition •Greater availability of potentially useful technologies coupled with a need to exceed the competition in these technologies Shorter product life cycles •Arising from adaptive competitors and Consumer sophistication. Value migration •Demographic, social and maket changes •Rising customer expectations regarding service and quality Stricter regulation •Increased demand for accountability Industry and community needs for sustainable development •The need to replenish the earth and create a basis for friendly environmental practices. Changing economy •Recessions and depressions usually lead to changes in economic models and this compels innovation
- 20. Dimensions of Innovation MANIFESTATION •Process • Product • Service • Strategy VARIATION • Incremental • Exponential • Radical • Systemic IMPACT • Continuous • Discontinuous
- 21. SYSTEM New seriesof cars, planes, computers, TV New generation (MP3 and download as substitution of CD) Steam engine, ICT, biotechnology, nanotechnology COMPONENT Improvement of components New components for existing systems Advanced materials improving component properties INCREMENTAL “do better what we already do” “new for the company” RADICAL “new for the world” SYSTEM New series of cars, planes, computers, TV New generation (MP3 and download as substitution of CD) Steam engine, ICT, biotechnology, nanotechnology Classification of Innovations
- 22. Creating the InnovationDNA Systematic collection of all impulses that could lead to innovation Creativity of employees Ability to evaluate the possibility of the innovation idea Good team work Project-based approach and ability to manage projects Proper rate of risk-taking Employees’ motivation (the employees are willing to improve the product and the operation of the whole company) Continued education of employees
- 23. Driving Innovation toTransformation • To allow, and encourage, community to share experiences and affect product offering and delivery Understand the Customer • To understand, engage and retail to customer base and primary market via digital tools. Reinvent the Business • To provide insights on people’s ethnos, behavior and other required metrics . Build Eco- systems
- 24. The Path fromInnovation to Transformation in Service Businesses Delivering the New Vision Aligning the entire Organization Taking an Ecosystem Approach Growing not just the customer base for the core of the business but an aligned community Curating and Managing Information Delivering precise insights from tracking communities interaction with products and other activities Delivering a flexible Business Model Being able to learn, unlearn, relearn and retool quickly. Optimising Processes Doing things easier, quicker and cheaper.
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