Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
The Power of Creative in Content MarketingHightail
Amazing, breakthrough creative is the fuel for your content marketing and campaigns; without creative, nothing runs. Learn more about the power of creative and how you can ensure your creative process evolves to maintain the quality and the volume needed for today's content marketing programs.
Visit https://www.hightail.com/ for more information
See What I Mean: How to Communicate Ideas With ComicsKevin Cheng
Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org
Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.
In this presentation, I talk about how organizations like AirBnB, Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.
You don’t need illustrator skills to do it, either. Learn how to:
Teach people by using comics
- Your audiences will learn before they even know they’re learning.
- See why comics are a “trojan horse” of information
- Convey who, what, why, and how a product fits into someone’s life
Draw without fear
- You'll start to combine communication, imagination, expression, and time.
- Get basic tools for drawing—even if you think you can’t draw
Engage users early to solicit feedback, then document that with more drawings
- Fit your comics into storyboards
- You'll establish a repeatable process in your organization.
- Capture how things currently are done—and how you want them to change
Reach users, teams, and stakeholders with a “show, don’t tell” approach
- Sell comics to stakeholders
- You’ll persuade your boss using real data.
- Hear examples of how the USPS and the U.S. Navy reached consumers via comics
- See how Adobe and eBay used comics for customer support and internal processes
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
19th October 2023. Get ready to explore the current state of retail (media), get inspired by using new sales channels and learn more about the next gen buy shift. Industry experts will share their insights and success stories that are reshaping our industry today.
The Power of Creative in Content MarketingHightail
Amazing, breakthrough creative is the fuel for your content marketing and campaigns; without creative, nothing runs. Learn more about the power of creative and how you can ensure your creative process evolves to maintain the quality and the volume needed for today's content marketing programs.
Visit https://www.hightail.com/ for more information
See What I Mean: How to Communicate Ideas With ComicsKevin Cheng
Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org
Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.
In this presentation, I talk about how organizations like AirBnB, Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.
You don’t need illustrator skills to do it, either. Learn how to:
Teach people by using comics
- Your audiences will learn before they even know they’re learning.
- See why comics are a “trojan horse” of information
- Convey who, what, why, and how a product fits into someone’s life
Draw without fear
- You'll start to combine communication, imagination, expression, and time.
- Get basic tools for drawing—even if you think you can’t draw
Engage users early to solicit feedback, then document that with more drawings
- Fit your comics into storyboards
- You'll establish a repeatable process in your organization.
- Capture how things currently are done—and how you want them to change
Reach users, teams, and stakeholders with a “show, don’t tell” approach
- Sell comics to stakeholders
- You’ll persuade your boss using real data.
- Hear examples of how the USPS and the U.S. Navy reached consumers via comics
- See how Adobe and eBay used comics for customer support and internal processes
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
19th October 2023. Get ready to explore the current state of retail (media), get inspired by using new sales channels and learn more about the next gen buy shift. Industry experts will share their insights and success stories that are reshaping our industry today.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Crafting Your Digital Empire: A Guide to Social Media StardomNikhil Kapoor
Social media influencing has become a ubiquitous phenomenon in the digital age, transforming the way individuals connect, consume content, and make decisions. Influencers, armed with charisma and a unique perspective, wield significant influence over their dedicated followers across various platforms, shaping trends and consumer behavior.
At its core, social media influencing is about building a personal brand and leveraging it to impact a target audience. Influencers often start by identifying a niche that aligns with their interests, expertise, or lifestyle. This specialization helps them stand out in a crowded digital space and attracts followers who share similar passions. From beauty and fashion to travel, fitness, and niche hobbies, influencers cover a wide array of topics, creating a diverse landscape of digital personalities.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Crafting Your Digital Empire: A Guide to Social Media StardomNikhil Kapoor
Social media influencing has become a ubiquitous phenomenon in the digital age, transforming the way individuals connect, consume content, and make decisions. Influencers, armed with charisma and a unique perspective, wield significant influence over their dedicated followers across various platforms, shaping trends and consumer behavior.
At its core, social media influencing is about building a personal brand and leveraging it to impact a target audience. Influencers often start by identifying a niche that aligns with their interests, expertise, or lifestyle. This specialization helps them stand out in a crowded digital space and attracts followers who share similar passions. From beauty and fashion to travel, fitness, and niche hobbies, influencers cover a wide array of topics, creating a diverse landscape of digital personalities.
Gaurav Gautam of BVJMM 2nd Semester of #JIMSVKII has shared about influencers influencing youth.
For More Query Call us on 09990474829, 011 61199191
Visit us at https://www.jimssouthdelhi.com/
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Facebook: https://www.facebook.com/JIMSVASANTKUNJII/
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Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Objective was to counsel clients for implementing an influencer marketing program providing guidance for key ‘best practices’ for reaching and engaging influencers.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
The changing media landscape and the rise of prBolaji Okusaga
The landscape is fast-changing, conferring advantages to Public Relations as the preferred platform for companies seeking to grow their goodwill, build stronger brands, and create a sustainable enterprise.
Building a great Brand, beyond understanding the target Consumer, his/her environment, fears, and aspirations. requires a deep understanding of the competitive set, positioning and how the interplay market forces and social trends affect the Brand. This presentation attempts a basic understanding of concepts and contexts on the route to building great Brands.
Creative thinking is a desirable trait for innovation within an organization. This paper explores the route to creative thinking in the quest at birthing innovation and transformation in an organization.
Why PR Matters in Branding and Business Valuation.Bolaji Okusaga
Brand Valuation is an emerging subject, what with the IFRS recognition of attributes of the Brand as an intangible asset that can be factored into the value of Corporations.
Top-line Thoughts on Creating a Digital Organisation Bolaji Okusaga
The Marketing Communications business is fast being disrupted by new technologies. This paper teaches the way to leverage the trend rather than remain a victim.
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
Strategic Communications is an anticipatory practice which attempts to foresee events, trends and issues which may develop to disrupt important relationships. There is a need for an alert scrutiny of social changes and outside forces - from current scenario analysis to wish-list planning - in order to find an appropriate way to monitor external environment and proffer better solutions to identified issues that might snowball into a Crisis and hurt or destroy the reputation of an organisation.
Made in Nigeria whither the route for NigeriaBolaji Okusaga
Defining the route to Industrialization for Nigeria is at once complex yet fluid. It is complex because there are a lot of man-made bottle necks and fluid because the comparative advantages are visible. This paper uses Porters Diamond Model to distill the possibilities for Nigeria on the route to "Made in Nigeria".
This presentation x-rays Nigeria's route to nationhood. Looking at Nigeria in the last 103 years, the presentation looks at challenges on the path to Nigeria's nationhood as well as opportunities and prospects for building a great nation.
The productive mind - How to move your moutainBolaji Okusaga
Life is a two-way street - you win or lose, succeed or fail. In-between these two extremes is faith and focus. Like the saying goes -"what you focus on grows". This presentation looks at the contribution of attitude to success.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Corporate Governance Definition and PracticeBolaji Okusaga
The recent failures of erstwhile strong institutions has thrown up the importance of Corporate Governance in the running of businesses and the drive for investments. This presentation attempts a basic definition the term and also x-rays practices and processes for sound corporate governance.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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4. The Old Order
Communication
in the Old
Order
Undifferentiated with focus
on reach rather than appeal.
Treated all as if all had the
same needs and wants
Lineal rather than interactive
Supply rather than demand
driven
5. Changing Landscape
The Internet
The invention of the computer,
internet and mobile telephone has
changed our world and the way we
communicate.
Setting a Basis for
Interactive Communication
Today, the changing media
landscape offers an opportunity to
change media selections and also
offers an opportunity for the co-
creation of value between
businesses and their Consumers.
6. The Death of One Message Fits All
As the world evolves,
so do the differences
in demographics and
psychographics
become deeper.
DIFFERENCES
However, in this era of
media fragmentation,
the Consumer has not
only found his/her
voice but now leads
the communication
trends.
DIVERSITY
Consumers now tell
the brand story
themselves as
opposed to the
traditional way of
thinking for the
Consumer - data now
dominates decision.
DATA-DRIVEN
7. The Creation of Social Media
Social networking
services started as
directories of some
categories such as
former classmates
It gradually created
means to connect with
friends through
recommender systems
linked to trust.
Social Media began to
flourish at around
March 2005 when
Yahoo launched
Yahoo! 360°
8. From MASS Media to YOU Media
With the coming of the
world-wide-web the
world has changed.
The Creation of a
World-wide Web
In this era of media
fragmentation, the
power of the
Consumer springs from
his/her ablity to make
a choice in terms of
media selection as
different from the old
net-works which
tended to box the
Consumer in.
Media
Fragmentation
To sway the Consumer,
you must listen to the
things that informs
his/her choices and
customise your
communication
platform and the
content to his/her
demographics and
psychograpics
The Era of Mass
Customisation
9. Why Brands Adopted Social Media?
Listen to customers
Promote new
products, news,
events, etc.
Position your
organization as
thought leaders
Build relationships
with existing and
potential customers
Know what is the
competition up to?
Increase brand
awareness
Resolve customer
service issues
Build relationships
with media, bloggers,
influencers
Find out about
industry trends and
issues
Communicate quickly
with stakeholders
during a crisis
Reach online
audiences
Obtain immediate
feedback
10. Earned
Paid
Owned
Content as Fuel for Social Media
Website/
Brand or
Corporate Blog
Word of Mouth
Blogger or
Influencer
Relations
Social Media Ads
Sponsored Posts
11. Paid
• Social Media
Adverts
Earned
• Testimonials
Owned
• Company Web
and Blog
Shared
• User generated
contents on:
• Twitter
• Instagram
• Linked-in
• Pinterest
Identifying Content Types
Gossips
Photos
Graphics
GIFs
Memes
Thought Leadership
White Papers VideosCase-StudiesCustomer Testimonials
Endorsements
Adverts Promotions
Corporate Videos Photos
Skirts
13. Comparing Commercial Marketing to Social Marketing
Kotler and Zaltman (1971)
defined social marketing as:
•The design, implementation, and
control of programmes calculated
to influence the acceptability of
social ideas
Social Marketing is about cause PROMOTION, with the underline effect being
SOCIAL IMPACT
Commercial Marketing is about PRODUCT, PRICE, PLACE and PROMOTION
14. What is Influence Marketing
MARKETING PROGRAMME
• Influence marketing is about identifying and building
relationships with individuals who have influence
over a target audience of buyers.
USING INDIVIDUALS
• Influencers are likely to be buyers themselves, as well
as recommenders of products or services to their own
audiences, both online and off.
• Influencers may also be trusted third parties, such as
bloggers, journalists, industry analysts, academics, or
public figures.
15. Origin of Influence Marketing
• The phenomenon of marketing through influence has been around
for Centuries:
In Medieval and Classical
Times
• Philosophers like Plato, Aristotle
influenced generations through
thoughts and theories that
continue to reverberate till date
Before the Advent of the
Internet
• Orators, Politicians, Artist and
Sports people exercised sizable
influence over their fans.
The Coming of the
Internet and Social
Networks
• Individuals with outstanding
stories, who share interesting
experiences are able to attract
people to their virtual space
thereby creating a huge platform
16. How Influencers Fit into Marketing?
Public
Relations
Reaching out to
Media Platforms –on
and offline for story
coverage
Digital
Marketing
Partnering the
Online to Social
Media universe in
search of
promotion and
partnerships.
Advertising
Use of
personalities that
define popular
culture
Community
Management
Engagement with
gate-keepers of
targeted platforms
and communities.
17. The Pyramid of Influence
• Given the Trust drought in today’s world, Brands are increasingly turning to new
sources of influence.
Content
Creators,
Writers &
Celebrities
Professional
Influencers
Power Middle
Influencers
Super Fans
Fans & Followers
Semi-pro content creators
Content bloggers/enthusiasts who expect to be paid
Social Publishers
Enthusiasts looking for content and non-cash social currency
Super fans & Commentators
Brand advocates seeking brand perks and recognition
18. The Coming of Centres of Influence on Social Media
Giving Power
to Ordinary
People….
20. What is Influencer Marketing
A Hybrid of
Concepts
A cross between
Celebrity endorsement
and the use of
Individuals who have
sizeable and sustained
following online
Use of Social
Networks
This influential
individuals assume
influence because they
stick to certain areas of
interest which draw the
attention of their
audiences again and
again.
Tap into a Web
of Influencers
and Followers
Brands, causes and
governments tap into these
webs of influence to market
ideas, products, brands,
initiatives and policies
21. The Secret of Social Media Influence
People do not
follow you because
of who you are,
People follow you
because of who
they are
It is not about the
Influencer, it is about the
followers.
Thanks
Praise Generosity
22. Why Influence as a Platform for Marketing?
Corroboration
• The need to
have a trusted
person
corroborate a
brand story
Connection
• The need to
bond with
people using
individuals they
trust as point
of reference
Community
• The need to
create close
affinity
23. Building an Influencer Marketing Programme
Court Relevant
Influencers
Major or Micro
aligned to Target
Audience
Maintain
relationships
Create
Campaigns
Monitor and
track
24. Achieving the Influencer Marketing Goal
Identify
Influencers
Collect
Information
Build
Relationship
Do the
Outreach
25. Managing the Influencer Marketing Process
Expound
• The categories
of Influence
that suits your
purpose
Enable
• The right kind
of platforms
and Social Tools
Explore
• Identify the
Influencers, the
Topics and the
Segments
Empower
• Social activities
and
conversations
Evaluate
• Measure and
optimize
outcomes
5 E’s
26. Expound
POLITICS POP CULTURE LIFESTYLE PURPOSE
MUSIC
SPORTS
NIGHT OUT
DOMESTIC DIVA
HUMAN POTENTIAL
TECHNOLOGYMOVIES
GOSSIP
27. Get to know the
Influencer and what the
Influencer cares about
Get to know what the
Influencers feels about
your brand or your
industry
Follow and Engage with
the Influencer on Twitter,
Instagram or Facebook
Contact the Influencer
informally via social
media or through e-mail
Always personalize your
message instead of mass
messaging to your target
influencers
Stay in touch to vouch
for consistency of
influencer on selected
interest
Make friends, be polite,
humble and professional
Building relationship with influencers:
Expound
28. Enable
ID:
Brandwatch + Social Selling + Social
Chorus
Engage:
People’s Lab
Live Tracking:
Storystream
Measure:
Social Hive IndexConversations
ENGAGEMENT
TRACKING
IDENTIFICATION
29. Explore
Communities
Audiences
• Where are we best suited?
• Like Minded Individuals
• Interactivity
• What Engagement works best?
• Where are our targets?
• What conversations Interest them?
• Who do they follow?
30. Fresh ideas and new ways of
thinking about the world
Fun, games, laughter, music,
comedy and sports
Freebies, gratification and
gifts.
The event, the incidents and
the details.
Feedback, Praise, Love and
Emotional cushion
TRENDS ENTERTAINMENT REWARDS
SUPPORT GOSSIP /NEWS
Empower
Orchestrate the Process working with the selected
Influencers by agree a story or an Engagement
Format based on the Reality of the Target Audience
Understanding theses 5 things
which Online Audience Tap into:
31. Select The
Activities You
Will Be Focusing
On
Identify Relevant Influencer(s)
Focus on Topics the nfluencers in which the brand is
lacking but the influencer is strong in
Take advantage of opportunities:
Company Event / Conference
Sponsorships
Competition / Hashtag Campaign
Lifestyle or real life issues aligned to the Brand
Empower
32. EXAMPLE
We are focusing on
influencers that have
authority in <sports>
and <running>, with
high amplification
potential on
<Twitter/Instragram>
and audience
demographics that fit
our target audience.
Relate your activities to set goals
Evaluate
2018 Goal for 2019
No. of Influencers
we are in touch
with
<50> <150>
Earned Mentions
by Influencers
<225> <750>
New Influencers
Activation Rate
<37%> <60%>
Earned
Impressions by
Influencers
<25,000,000> <650,000,000>
34. Social Analytic tracking and reporting through the use of news tools such as
Social Baker, Follow The Hashtag
Real time analytic
tracking for various
campaigns
Analyzing social
conversation and
engagement for brands
Develop reports based
on engagement,
conversation and reach
online for clients
Social Analytics and Campaign Tracking
37. Being a Celebrity Does not Automatically Make you an Influencer
Things that
count for
Social Media
Influence
Context
Relevance of
thought
Ability to generate
conversation
Trust
UnscriptedRelatable
Uncensored Believable
38. Measuring Influence
Personal
How well known is the
influencer in person.
• Celebrities feature here
Contextual
How relevant or salient is
the topic the influencer
discusses
• People who are subject
matter experts feature here