Beyond the factors of production lining up in your favour, attitude is one key ingredient the entrepreneur requires to get going.

1. Attitude…
As Path to Growing Value
Bolaji Okusaga

2. Building Your Desired Future
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What’s your attitude to life?
• The longer I live, the more I realize the impact of
attitude on life.
• Attitude, to me, is more important than facts.
• It is more important than the past, than education,
than money, than circumstances, than failures, than
successes, than what other people think or say or do.
• It is more important than appearance, giftedness or
skill
What Choices are You Making?
• The remarkable thing is, we have a choice every day
regarding the attitude we will embrace for that day.
• We cannot change our past... we cannot change the
fact that people will act in a certain way.
• I am convinced that life is 10% what happens to me
and 90% how I react to it.
• And so it is with you... we are in charge of our attitude.
Let’s begin the conversation

3. Connecting Attitude to Success
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Positive thinking is a mental
attitude that sees the bright side
of life.
It focuses on the full half of the
glass and not on the empty half.
It is a mental attitude that
expects positive results.
People with a positive frame of
mind think about possibilities,
growth, expansion and success.
They expect happiness, health,
love and good relationships. They
think in terms of 'I can', 'I am
able', and 'I will succeed'.
Positive thinking people are not
daunted by failures and
obstacles. If things don't turn out
well or as expected, they will try
again.
True positive thinking is not just
saying that everything will be
okay, as a lip; action is needed.

4. The Power of Positive Attitude
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Positive thinking. Constructive thinking.
Creative thinking.
Expecting success.
Optimism.
Motivation to
accomplish your goals.
Being self inspired.
Choosing happiness.
Not giving up.
Looking at failure and
problems as blessings in
disguise.
Believing in yourself and in
your abilities.
.
Displaying self-esteem and
confidence.
Looking for solutions.
Seeing opportunities
Positive attitude helps to cope more
easily with the daily affairs of life.
It brings optimism into your life, and makes it easier
to avoid worry and negative thinking.

5. Positive and negative thinking are both contagious.
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AFFECTIVE ORIENTATION
• We affect one and another, in one way or another,
the people we meet. This happens instinctively and
on a subconscious level, through thoughts and
feelings, transference, and through body language.
• People sense our aura and are affected by our
thoughts, and vice versa. Is it any wonder that we
want to be around positive people and avoid
negative ones? People are more disposed to help us
if we are positive, and they dislike and avoid anyone
broadcasting negativity.
COGNITIVE BAIS
• Negative thoughts, words and attitude bring up
negative and unhappy moods and actions. When
the mind is negative, poisons are released into the
blood, which cause more unhappiness and
negativity. This is the way to failure, frustration and
disappointment.

6. Developing a Positive attitude that will lead you to happiness and
success.
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• Choose to be happy.
- Look at the bright side of life.
- Choose to be and stay optimistic.
- Find reasons to smile more often.
- Have faith in yourself and in the Power of the
Universe.
- Contemplate upon the futility of negative
thinking and worries.
- Associate yourself with happy people.
• Read inspiring stories.
- Read inspiring quotes.
- Repeat affirmations that inspire and
motivate you.
- Visualize only what you want to
happen.
- Learn to master your thoughts.
- Learn concentration and meditation.

7. Developing a Business…
Attitude as Compass

8. Suggestions
• Seek audience with key decision makers - minimize just
sending proposals – instead, develop sector specific
profiles (one page)
• Give free intelligence – not ideas – your intellectual
property – should be paid for.
• Seek relevant value added – free – services and use
them as baits/relationship builders for your target

9. Suggestions contd.
• Develop new products when competition is stiff and
position yourself as a leader using your new product
• Brain storm! Brain storm!! Brain storm!!! Think it
through properly.
• Be persistent not beggarly/desperate

10. The Challenge
Way Forward
Become invaluable by understanding critical need of the market
and demonstrate ability to meet that need.
You definitely will have to start small
You will face resistance It will be tough

11. Road Map
Connect with
business groups to
gain useful info on
client markets
Tap into network
to build
relationship with
target clients
Draw up a
database of
would-be Clientele
and chase them
Carry out new
client drive
periodically –
monthly/quarterly
etc

12. Timelines
• We live in a data
driven world
• Data points the way
but we need to know
how to clean it
Intelligence
• People make people
• You need to tap into
networks
Networking
• Ideas rule
• You need to dig into
your treasure trove
Revive Old Idea,
Built New Ones
• Customer is king
• That is the reason we
are business
New Clients

13. You too can start now…