The document discusses establishing thought leadership through goal setting. It first covers understanding organizational needs and knowledge based on theories like Maslow's hierarchy of needs. It then discusses mapping the organization's needs and knowledge assets and developing tradable and transferable knowledge. The document outlines SMART principles for setting specific, measurable, attainable, realistic and timely thought leadership goals that leverage the organization's knowledge resources and produce outcomes with customers, industry and regulators.
Camionero RGB para Jugar con el Móvil o Celular o desde el PC Online. Es un juego tipo puzzle muy divertido donde tienes que decidir la ruta de descarga. Piensa la mejor ruta para la descarga de los camiones de colores. .
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
7 ways to increase impact and reach with digital signage for internal communi...Chuck Gose
This is a webinar I did for Newsweaver in December 2015. The focus was on how internal communicators can expand the reach and impact with digital signage for internal communications.
Digital signage has been around in IC for a long time. And this is part of the problem. Due to preconceived (and often inaccurate) notions, digital signage hasn't realized its full potential. In this webinar, I provide concrete examples to communicators on how they can make the most of their digital signage investment and look for ways to further improve employee engagement and internal communications.
Building Leadership Development from Scratch - ASTD 2011Benjamin McCall
This presentation covers 3 main points:
1. What should you think about when creating or adjusting your leadership efforts.
2. The content you may want to include within a program, and
3. What metrics should you include,
Digital Signage in Corporate Communications webinar featuring Rolls-RoyceChuck Gose
http://www.mediatile.com/software/webinars
This webinar was held June 2 featuring Rolls-Royce and its use of digital signage to help with employee communications.
The webinar was moderated by MediaTile's Chuck Gose and also appearing was Lisa Johnson, internal communications manager for Rolls-Royce Corporation.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Back End of Innovation - Why Purpose MattersShannon Lucas
Innovation is hard...Why Purpose Matters.
Aligning purpose from the top down and bottom up allows individuals and organizations to tap into their full creative potential, deep energy resources, and top talent.
Vikas Joshi doctoral research synopsis: 'The Coevolution of Technology Firms ...Dr. Vikas Joshi
Vikas Joshi Presentation to Pune Entrepreneurs based on his Doctoral Research: 'The Coevolution of Technology Firms and Founders' at Ambrosia, Pune 2016
Camionero RGB para Jugar con el Móvil o Celular o desde el PC Online. Es un juego tipo puzzle muy divertido donde tienes que decidir la ruta de descarga. Piensa la mejor ruta para la descarga de los camiones de colores. .
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
7 ways to increase impact and reach with digital signage for internal communi...Chuck Gose
This is a webinar I did for Newsweaver in December 2015. The focus was on how internal communicators can expand the reach and impact with digital signage for internal communications.
Digital signage has been around in IC for a long time. And this is part of the problem. Due to preconceived (and often inaccurate) notions, digital signage hasn't realized its full potential. In this webinar, I provide concrete examples to communicators on how they can make the most of their digital signage investment and look for ways to further improve employee engagement and internal communications.
Building Leadership Development from Scratch - ASTD 2011Benjamin McCall
This presentation covers 3 main points:
1. What should you think about when creating or adjusting your leadership efforts.
2. The content you may want to include within a program, and
3. What metrics should you include,
Digital Signage in Corporate Communications webinar featuring Rolls-RoyceChuck Gose
http://www.mediatile.com/software/webinars
This webinar was held June 2 featuring Rolls-Royce and its use of digital signage to help with employee communications.
The webinar was moderated by MediaTile's Chuck Gose and also appearing was Lisa Johnson, internal communications manager for Rolls-Royce Corporation.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Back End of Innovation - Why Purpose MattersShannon Lucas
Innovation is hard...Why Purpose Matters.
Aligning purpose from the top down and bottom up allows individuals and organizations to tap into their full creative potential, deep energy resources, and top talent.
Vikas Joshi doctoral research synopsis: 'The Coevolution of Technology Firms ...Dr. Vikas Joshi
Vikas Joshi Presentation to Pune Entrepreneurs based on his Doctoral Research: 'The Coevolution of Technology Firms and Founders' at Ambrosia, Pune 2016
Supervision training for volunteers and novis supervisorsImke WoodT&C
Mostly visual backdrop to define best practise Clinical Supervision for novises in the filed, peer supervision, new supervisees, rethinking best practise in clinical supervision. This applied tyraining in a youth charity.
The personal change called Learning only matters on a case-by-case basis, and every individual is in some way unique. Even so, learning is a Type of experience that has an observable recurring pattern common to everyone.
UpStart partners with the Jewish community’s boldest leaders to expand the picture of how Jews find meaning and how we come together. Our Culture Deck delves into the behaviors, systems, and practices that make us who we are...and determine where we're going. // https://upstartlab.org/
How to think about the future: a guide for non-profit leadersjvcsun
A guide to integrating future purpose thinking into non-profit strategy development. Including process, tools and concepts to get started and see immediate benefits for you and your team.
Go to www.futurepurpose.org for video version of this presentation and more tips, tools and guidance.
The changing media landscape and the rise of prBolaji Okusaga
The landscape is fast-changing, conferring advantages to Public Relations as the preferred platform for companies seeking to grow their goodwill, build stronger brands, and create a sustainable enterprise.
Building a great Brand, beyond understanding the target Consumer, his/her environment, fears, and aspirations. requires a deep understanding of the competitive set, positioning and how the interplay market forces and social trends affect the Brand. This presentation attempts a basic understanding of concepts and contexts on the route to building great Brands.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Creative thinking is a desirable trait for innovation within an organization. This paper explores the route to creative thinking in the quest at birthing innovation and transformation in an organization.
Why PR Matters in Branding and Business Valuation.Bolaji Okusaga
Brand Valuation is an emerging subject, what with the IFRS recognition of attributes of the Brand as an intangible asset that can be factored into the value of Corporations.
Top-line Thoughts on Creating a Digital Organisation Bolaji Okusaga
The Marketing Communications business is fast being disrupted by new technologies. This paper teaches the way to leverage the trend rather than remain a victim.
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
Strategic Communications is an anticipatory practice which attempts to foresee events, trends and issues which may develop to disrupt important relationships. There is a need for an alert scrutiny of social changes and outside forces - from current scenario analysis to wish-list planning - in order to find an appropriate way to monitor external environment and proffer better solutions to identified issues that might snowball into a Crisis and hurt or destroy the reputation of an organisation.
Made in Nigeria whither the route for NigeriaBolaji Okusaga
Defining the route to Industrialization for Nigeria is at once complex yet fluid. It is complex because there are a lot of man-made bottle necks and fluid because the comparative advantages are visible. This paper uses Porters Diamond Model to distill the possibilities for Nigeria on the route to "Made in Nigeria".
This presentation x-rays Nigeria's route to nationhood. Looking at Nigeria in the last 103 years, the presentation looks at challenges on the path to Nigeria's nationhood as well as opportunities and prospects for building a great nation.
The productive mind - How to move your moutainBolaji Okusaga
Life is a two-way street - you win or lose, succeed or fail. In-between these two extremes is faith and focus. Like the saying goes -"what you focus on grows". This presentation looks at the contribution of attitude to success.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Corporate Governance Definition and PracticeBolaji Okusaga
The recent failures of erstwhile strong institutions has thrown up the importance of Corporate Governance in the running of businesses and the drive for investments. This presentation attempts a basic definition the term and also x-rays practices and processes for sound corporate governance.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. Tapping into a Need for New Ideas and Innovative
Thought
• PHYSIOLOGICAL
• The desire
for food,
shelter and
clothing
• SECURITY
• The desire
for safety
• SOCIAL
• The desire for
acceptance
• SELF-ESTEEM
• The desire
for status
• SELF
ACTUALISATION
• The desire for
fulfillment
Need as Basis for Motivation
• Abraham Maslow’s Hierarchy of Needs
4. Need Based Motivations
Existence
• The need for
Existence
• Similar to Maslow’s
Physiological Needs
Relatedness
• The need for
interpersonal and
interaction to satisfy
esteem and prestige
Growth
• The need for Growth.
• Similar to Maslow’s
Esteem and Self-
actualisation needs
4
• Alderfer’s Theory of Human Needs
5. Need Based Motivations
Motivator
• Higher level Needs
• Ego and Self Actualisation Needs
Hygiene
• Lower level Needs
• Physiological, Safety and Social Needs
5
• Herzberg’s Hygiene-Motivator
6. Knowledge as Differentiator
Knowledge as
basis for
Shaping Reality
• Experience
• Know-how
Knowledge
Sharing as
Business
Leverage
• Competence
• Delivery
Leveraging Higher Level Needs
Esteem Actualisation
8. Organisational Knowledge as Basis for TL
Characterization
• Knowledge is a mix
of framed
experience, values,
contextual
information, expert
insights
Context
• Organisations
leverage experience
and insights in
designing products
and service
experiences
Conduction
• Beyond satisfying a
need or filling a gap
in society,
knowledge becomes
a means of
attraction and
differentiation.
9. Mapping Organisational Need and Knowledge
There is the need
to understand the
Need State of the
Organisation and
its pursuit in
support of its
need.
The is the need to
map the
knowledge asset of
the organization in
delivering on it TL
pursuit
9
10. Building Tradable and Transferable Knowledge
DATA
• Observed
unique
sequence and
patterns of
events
INFORMATION
• Noted
consequence
of unique
sequence and
patterns of
events
KNOWLEDGE
• Codified
interpretation
of
consequence
of unique
sequence and
patterns of
events
Raw Processed Iterated
11. Leveraging Non Balance Sheet Items
Legacy
Rights and
Patents
Proprietary
Tools and
Licences
Companywide
Skills and
Competences
Quality of
Management
Business
Networks and
Partnerships
Brand(s) Customers
12. Moving from Knowledge Organisation to
Thought Leading Organisation
Organisational
Knowledge
Organisational
Capital
Human Capital
Intellectual
Capital
Curated and
Transferred
Relational
Capital
13. The Link Between Knowledge Sharing and Innovation
INTERACTION AS CO-
CREATION
OPPORTUNITY
KNOWLEDGE
SHARING AS BASIS
FOR SHAPING
PERCEPTION
• Sharing knowledge enables the
capture of new information
from the target audience
• The transmitter and receiver
each enhancing each-others
position
• In business, perception is reality
• To be seen as innovative, you
need to display innovation in
thought and action
14. Aggregating Corporate Knowledge Through
Content
Branded Content
• Owning and copy-
righting ideas and
experience.
Content Marketing
• Marketing experience
that is iterated and
availing it to target
audience
17. Who:
• Who are our knowledge
resource that we want to
deploying?
What:
• What do we want to
accomplish?
Where:
• On what platforms will we
achieve the goals.
When:
• When is the time frame
are we look at.
Which:
• Which are the
requirements/constraints.
Why:
• Why do we want to
accomplish this goal.
Specific Goals
18. This speaks about having metrics in
place to measure
Inputs
•What are
we putting
in?
Outputs
•How is it
reflecting?
Outcomes
•What are
we getting
out of it?
Measurable Goals
19. This speaks
of how
actionable
our big-idea
is?
The goal is
actionable?
How do we move it
from discussion to
action?
How do we plan to
make it achieve its
purpose?
Attainable Goals
20. This speaks of
how lifelike
the goal is?
Unrealistic
goal are purely
theoretical
and have not
practical basis
Realistic Goals
21. This speaks
to the timing
elements of
goal setting
A goal
without a
time-table
for achieving
it, is at best
a wish-list
Timely Goals
22. Outcomes of Thought Leadership
With Customers –
Become a Sought-
after Company
• Provocative Thinking
• Unique and Informed
Perspective, connecting
the Customer to
Information that is useful
and Relevant
With Industry –
Become an Authority
• Immersed in industry
issues
• Speak to new industry
reality
• Defining the future
With Regulators – Be
an Advisor
• Taking an advisory role
• Guiding Regulatory
Process