Creating Business Value Using Social Media
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Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.
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Creating Business Value Using Social Media
- 1. Creating Business Value Social Business Strategies P6 Framework
- 2. Strategic Profitable Strategic Not Profitable Not Strategic Profitable Not Strategic Not Profitable Types of Value P6 Framework
- 3. Flagship Future Fill-gap Free Types of products P6 Framework
- 4. Flagship Examples: Lego Toys Godrej’s Interio Suitable Project: Configuration P6 Framework
- 5. Fill-gap Examples: iPAD apps DeitY apps P6 Framework Suitable Project: Co-creation
- 6. Future Examples: Airbus “Fly Your Ideas” BMW’s Future Mobility P6 Framework Suitable Project: Idea Contests
- 7. Free Examples: •Garnier’s Super Human Light •Hall’s Breathe the Change P6 Framework Suitable Project: Movement
- 8. Wisdom of crowds P6 Framework
- 9. • Idea Contest • Developer Challenge Innovate • Brand Promotions • Campaigns Market Two purposes... P6 Framework
- 11. “By 2015 more than 75% of leads will be sourced through inbound channels like Social Media” Social Media Reach P6 Framework
- 13. Your ‘hot’ project ideas Internal Priorities External Priorities Co- creation Hot Spots P6 Framework
- 16. P6 Framework
- 17. P6 Framework
- 18. P6 Framework
- 19. The key lies in P6 Framework
- 23. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy