For social marketers it is always the content bucket challenge: finding ways to create content at the speed of thought and engage customers at the level of heart. Younomy's CASH framework - with its locus on conversations - shows few possible ways to do just that.

1. The Content Bucket Challenge
Thiagarajar School of Management, Madurai. February 20, 2015

2. Agenda
● How different is digital marketing?
● CASH framework
● Examples of CASHing in from Younomy
● The Four Way Test
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3. www.younomy.com

4. Earned
Paid Owned
Types
of
Media
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5. The 90:9:1 Rule
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6. You hope to reach only 9% of your fans
(and engage 1% of them)
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7. Brightpod.com
How to fill the “content bucket” and engage?
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8. Value Values
“Check out my
product”
“This is how I
produce”
by creating “conversations” around ...
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9. “Check out my
product”
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10. “This is how I
produce”
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11. “This is how I
produce”
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12. “This is how I
produce”
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13. “This is how I
produce”
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14. “This is how I
produce”
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15. CASH

16. 1. Create conversations worth having
(/have “strategic” conversations)
“Internal”
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17. 2. Acquire knowledge of external conversations
“External”
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18. 3. Socialize your conversations
(/take your conversations to social platforms)
“Internal” “External”
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19. 4. Host conversations beyond boundaries
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20. CASHing in: Few Examples
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21. www.younomy.com

22. Younomy’s Four Way Test
1. Is it worth conversing?
2. Will people consider sharing it?
3. Will it help you build brand?
4. Will it help you better your product?
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23. Thank you
sankar@younomy.com