The document discusses the evaluation of social media platforms through the lens of co-creation projects at NEC Japan and IBM, highlighting their differing approaches to employee engagement. It emphasizes the importance of platforms in facilitating global collaboration and community building, while defining a platform as a means for individuals to express their views and initiate actions. Additionally, it provides a worksheet for companies to evaluate the right platform for their needs.

1. Evaluating Social Media
Platform
G Sankaranarayanan
22-23, June, 2012
Chennai
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2. Tale of two (co-creation) projects
NEC Japan IBM
• Vision 2015 • Core Values
NEC Japan and IBM both engaged their employees in co-creating core values for
their organization. The time frames are different: NEC took this initiative in
2008, and IBM in 2003. However, NEC Japan relied completely on face to face
interactions, while IBM fully on its virtual platform, named Jam.

3. Tale of two (co-creation) projects
NEC Japan IBM
• 24 dialogue sessions • 3,17,000 employees
• 13 paces worldwide • 60-hr virtual meeting

4. What is a platform?

5. Five Ways to look at a
Platform
• Technology
• Media
• Content
• Community
• Empowerment

6. Technology: Two things added
Global reach Collaboration

7. When diary is physical

8. When it goes global and collaborative

9. When pager is physical

10. When it goes global and collaborative

11. When campus wall is physical

12. When it goes global and collaborative

13. When notice board is physical

14. When it goes global and collaborative

15. Five Ways to look at a
Platform
• Technology
• Media
• Content
• Community
• Empowerment

16. What type of media is social media?

17. One to One

18. What type of media is social media?

19. One to Many

20. Five Ways to look at a
Platform
• Technology
• Media
• Content
• Community
• Empowerment

21. What forms of content it supports?
Information (Txt,video)
Design
Engineering
Applications

22. Five Ways to look at a
Platform
• Technology
• Media
• Content
• Community
• Impact

23. Building versus Sourcing
Community Building Platforms Community Sourcing Platforms

24. Five Ways to look at a
Platform
• Technology
• Media
• Content
• Community
• Empowerment

25. How do you want to empower?

27. Platform defined
“An opportunity for people to voice their views, and initiate actions” -
Dictionary

30. Why you need a platform?
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31. Apple: Most Valuable Company
“A trinity of platform, content, and product”

32. One is More than Enough

33. Nothing is too many

34. Worksheet: How to evaluate
the right platform for your
company?
Link to file
Mail
sankar@younomy.com if
you need to know more
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