The document discusses insights from a national conference on digital marketing held in January 2014, emphasizing that social media is primarily for engagement rather than traditional marketing. Key takeaways include the importance of ongoing engagement beyond marketing efforts and the need for brands to adapt to rapidly evolving technology. It also highlights the role of management in keeping pace with these changes through concepts like crowdsourcing, co-creation, and mass customization.

1. National Conference on Digital Marketing, TSM; January 24, 2014 Madurai
Picture: Starbucks India

2. …Conversion next
Social media marketing is not
about marketing in social media

4. Video 1

5. Source: Moz

6. mystory.imd.edu

15. Earn What?

16. Gallup Polls 2001

17. Gallup Polls 2013

20. Brands need manifesto
AND BUSINESS NEEDS PURPOSE

24. "You can only win
if you create a
huge brand that h
as nothing to do
with advertising,”
Mr Wally Olins,
Saffron Brand
Consultants

25. Engagement beyond marketing
IT MAKES A BUSINESS SOCIAL

29. What brands do?
Technology Wise

32. Video 2

33. By design

35. For design

37. Technology + Strategy + Culture
THE MISSING PIECES

39. “What you
hear from
CEOs is that
technology is
moving three
to five times
faster than
management”
Dominic Barton, Global
Managing Director,
McKinsey Company

41. Management 2.0
•
•
•
•
Crowdsourcing/Open Innovation
Co-creation
Mass Customization
System Thinking

43. Key Takeaways
1. Social media is for engagement marketing
2. Engagement does not have to end with
marketing
3. Don’t forget print

44. Video - 3

45. Thank you
sankar@younomy.com
Slideshare.net/younomy