SlideShare a Scribd company logo
1 of 34
Where N is “New” and 1 is “many”
Presented by
G Sankaranarayanan
Founder – Director
Forum for CoCreation Excellence
On March 6, 2013
at EPET Group of Institutions,
Erode, Tamil Nadu
Old Business World Order
•Focus: One Product
•Focus: One Platform
New Business World Order

N=
“a new market of one”
•Focus: One Customer
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Source: amazingpicvids.blogspot.com
Youbar!
YoucaR!!
YouapP!!!
YouWhatNot?

Video 1
1= many
“Take, for example, the relatively
simple case of six 2x4 bricks (those
with eight studs on top)...In 1999
LEGO published the number of
possibilities that could be built with
just these six bricks: an astounding
102, 981, 500.”
from the Infinite Possibility:
Creating Customer Value on the
Digital Frontier
•Unique needs
•Unique wants
Video 2
Co-creation
=
Core Competency
8th August.

to commemorate the birth anniversary of
Prof C K Prahalad
2011

2012

2013
Let’s co-create!
World CoCreation Day 2014
sankar@younomy.com
www.worldcocreationday.com

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N=1