From economies of scale and scope, the industry is facing the challenge of making "economies of one" work. Apart from technology, the industry has to adopt co-creation practices in innovation and management.
24. “Take, for example, the relatively
simple case of six 2x4 bricks (those
with eight studs on top)...In 1999
LEGO published the number of
possibilities that could be built with
just these six bricks: an astounding
102, 981, 500.”
from the Infinite Possibility:
Creating Customer Value on the
Digital Frontier