This document outlines the strategy and approach for a large digital transformation project at a major European bank. It discusses:
1) Analyzing customer usage data which shows a shift towards digital channels over branches
2) Developing a framework to integrate all disciplines (e.g. strategy, UX, technology) into a comprehensive digital strategy landscape
3) The proposed multi-phase approach, including developing key concepts over 25 weeks followed by ongoing releases, with over 3,000 person days of effort from the consulting firm.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
UX STRAT Europe 2017: Martin Kulessa: “Turning BMW into a Customer Oriented M...UX STRAT
UX STRAT Europe 2017 presentation by Martin Kulessa, Chief Customer Officer, NOW Mobility Services, BMW: “Turning BMW into a Customer Oriented Mobility Services Provider”
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
UX STRAT Europe 2017: Andrea Picchi: “Embedding Design Thinking At Sony To Ac...UX STRAT
UX STRAT Europe 2017 presentation by Andrea Picchi, Lead Experience Designer, Sony Mobile: “Embedding Design Thinking At Sony To Accomplish Business Strategy”
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
UX STRAT Europe 2017: Martin Kulessa: “Turning BMW into a Customer Oriented M...UX STRAT
UX STRAT Europe 2017 presentation by Martin Kulessa, Chief Customer Officer, NOW Mobility Services, BMW: “Turning BMW into a Customer Oriented Mobility Services Provider”
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
UX STRAT Europe 2015 - UX Strategy: today and tomorrowTim Loo
It's been an exciting time for UX professionals working in the area of experience strategy. Increasing demand for experience design thinking at the top level and overarching vision at organizational level has propelled our emerging discipline into the forefront.
So where has this all gotten us to? How successful have we been in getting our strategies to deliver real change to the plans and cultural behaviours of organisations and better outcomes for their customers. And where do we turn to for the wider skills and inspiration to lead user centered change. What is the future for the UX strategist?
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
UX STRAT 2014: Jim Kalbach, "Applying 'Jobs to be Done' to UX Strategy"UX STRAT
A case study of how Turner Broadcasting approached creating a multichannel experience for March Madness Live that extended from Android and iPhones to iPads and desktops. The presentation will cover how the pillars of the cool project where implemented in the product, what worked and what did not work and how the UX design strategy set the team up for continued success.
The user-centered view of the interactions and experience led to the fulfillment of the business goals of improving the brand image which is expressed in the title of the presentation "March Madness is my BFF!" This is one of thousands of tweets expressing the joy fans felt while using the application.
From Strategy to User Experience: Meeting Design is EverythingSocial Tables
Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures, this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
UX STRAT Europe 2015 - UX Strategy: today and tomorrowTim Loo
It's been an exciting time for UX professionals working in the area of experience strategy. Increasing demand for experience design thinking at the top level and overarching vision at organizational level has propelled our emerging discipline into the forefront.
So where has this all gotten us to? How successful have we been in getting our strategies to deliver real change to the plans and cultural behaviours of organisations and better outcomes for their customers. And where do we turn to for the wider skills and inspiration to lead user centered change. What is the future for the UX strategist?
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
UX STRAT 2014: Jim Kalbach, "Applying 'Jobs to be Done' to UX Strategy"UX STRAT
A case study of how Turner Broadcasting approached creating a multichannel experience for March Madness Live that extended from Android and iPhones to iPads and desktops. The presentation will cover how the pillars of the cool project where implemented in the product, what worked and what did not work and how the UX design strategy set the team up for continued success.
The user-centered view of the interactions and experience led to the fulfillment of the business goals of improving the brand image which is expressed in the title of the presentation "March Madness is my BFF!" This is one of thousands of tweets expressing the joy fans felt while using the application.
From Strategy to User Experience: Meeting Design is EverythingSocial Tables
Meeting design means different things to different people. Through interactive exercises, open discussion, and fast-paced mini-lectures, this experiential session will push participants to use strategic concepts and design best practices to produce better face-to-face experiences.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
UX STRAT 2014: Bill Rattner, "Creating a Long-Term, Unified Plan for Digital ...UX STRAT
US-based gas and electricity utility Dominion has spent several years implementing digital experience enhancements across various business areas and functions such as IVR, mobile outage reporting and bill pay, power-outage maps, online customer service portals, text and email messaging, social media, and the like. Dominion had enhanced and sometimes increased the use of digital to engage with its 2.4 million customers, but the work was not linked by a long-term, unified plan for digital customer experience. Each area of the business had its own processes supported by its own software, and IT systems and staff. Dominion and CapTech defined several critical success factors the company should follow for successful digital experience outcomes, which in turn impact how technology professionals (and others) collaborate and do their jobs. This presentation is a case study describing this transformation, and will describe practical steps for creating a Digital Strategy as well as real-world examples with success and failures.
Keynote: The User Experience Strategy behind one of Europe’s largest Digital ...Stefan F. Dieffenbacher
The User Experience Strategy behind one of Europe’s largest Digital Transformations is a presentation that summarizes the digital strategy approach taken for a key bank in Europe.
It takes the reader through three stages:
1. Why was a digital strategy required to start with? Why could the bank no more operate as-is?
2. What was the overall solution and design approach? At this point in time, the Digital Leadership strategy framework is being introduced.
3. How was the actual solution developed across both phases? In the first phase, the presentation talks through the key steps, namely:
3a. customer segmentation
3b. persona development
3c. understanding of user needs
3d. understanding of business needs
3e. developing an overarching vision based on business goals and user needs
3f. Deriving the functional scope - termed at Digital Leadership a Scope Landscape
The second phase then goes on to detail out the solution approach which was basically about detailing out the strategy from phase 1 and validating it in details.
To innovate and transform is to create customer value through experiential marketing design delivered at each customer touchpoint where process engineering and methodology enables the reimagination of the customer experience.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Anil Kaul, CEO and Co-Founder, AbsolutData delivered a session on institutionalizing Big Data analytics for organizations, at the Big Data Innovation Summit, London on 1st May, 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools.
Visit us here : www.absolutdata.com
Consulting Profile for Sales Enablement and Process
Business Analysis, Financial Data Analysis, KPI Benchmarking, RCA, Design Thinking, Solutioning, Project Management, Execution, Agile Strategy
Bridging Business and IT, a structured approach. This is the presentation as delivered at the Ducth SAP User Group (VNSG) on April 15th in Groningen, The Netherlands
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
UX STRAT Online 2021 Presentation by Sudha JamtheUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"AIX: Framework for Designing Human-Centric AI"
Sudha Jamthe
Stanford University: Artificial Intelligence Instructor
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2021 Presentation by Gideon Simons, ZinierUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Progressive Design with AI"
Gideon Simons
Zinier: Senior Director of Product Design & User Research
UX STRAT Online 2021 Presentation by Mike Kuniavsky, AccentureUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Niche Manufacturing, AI and Computational Design at Accenture Labs"
Mike Kuniavsky
Accenture: Technology R&D Senior Principal
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Online 2021 Presentation by Dr. Jofish Kaye, AnthemUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategy & Organization for AI & UX in Healthcare"
Dr. Jofish Kaye
Anthem: Senior Director of Interaction Design & AI
UX STRAT Online 2021 Presentation by Carol Smith, Carnegie Mellon UniversityUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Carol Smith
Carnegie Mellon: Sr. Research Scientist
UX STRAT Online 2021 Presentation by Dr. Hsien-Hui Tang and Michael T LaiUX STRAT
"Shifting the Value of Experience: From Design to Strategy"
Dr. Hsien-Hui Tang
Tang UX Consultancy: Experience Strategy Expert
Michael T Lai
X Thinking University: Dean
UX STRAT Online 2021 Presentation by Paul-Jervis Heath, Modern HumanUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Finding a Compelling Value Proposition for Emerging Technologies"
Paul-Jervis Heath
Modern Human: Chief Creative Officer & Founding Partner
UX STRAT Online 2021 Presentation by Jos-Marien Jansen, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Mixed Methods in UX Research in the Fields of Design, Data, and AI"
Jos-Marien Jansen
Philips: Sr. Design Researcher
UX STRAT Online 2021 Presentation by Adilakshmi Veerubhotla, IBMUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Tools to Get the Most from AI"
Adilakshmi Veerubhotla
IBM: UX Architect
UX STRAT Online 2021 Presentation by Nur Karadeniz, Publicis SapientUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Systemic Transformation"
Nur Karadeniz
Publicis Sapient: Group Director - Industry Head of Experience
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Uncertain Times as Drivers of Innovation"
Remko Vermeulen
Koa Health: VP of Product
UX STRAT Online 2021 Presentation by Maryna Razakhatskaya, ConsultantUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Design Framework for Spatial Immersive Experiences"
Maryna Razakhatskaya
Consultant: Creative Technologist
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Conversational AI at Microsoft: A Design Toolkit"
Josephine Scholtes
Microsoft: User Experience Consultant
UX STRAT Online 2021 Presentation by Sander Bogers, PhilipsUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Meaningful Human-AI Interactions"
Sander Bogers
Philips: Data-Enabled Design Consultant
UX STRAT Online 2021 Presentation by Veena Sonwalkar, frogUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Crowdsourcing & Outsourcing Research During the Pandemic
Veena Sonwalkar
frog: Assoc. Design Director
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
30. Background
She grew up in a big family in a small rural town, left school early, She worked all her life at the same shop,
relies on husband and bank for major decisions.
Family situation
She married to a car mechanic, two children whom she cares about a lot
Lutgarde
Shop worker
Key data
§ 53 years old
§ Dependent faithful
§ 14K € assets
Bank expectations
§ Bank branch is place for
social exchange
§ Likes to talk with her
banker before she does
anything
§ Security and personal
touch are important
Characteristics
§ Nice
§ Talkative
§ Basic education
Online characteristics
§ She uses the internet
because she has to
§ Computers are a burden
§ She doesn't try new
websites or apps
§ Her children help her with
new technology
§ She's afraid of doing
something wrong
§ Likes to have help
Current situation
Marijke is approaching retirement and looking forward to more quiet and relaxed years. She doesn't know a
lot about money and banks, but her regular visits to the branch are part of her weekly routine. Computers and
the internet are things she is still afraid of, but she learned the basics in order to keep in touch with her
children.
Income
Product changes
Financial knowledge
Earning potential
Loyalty
Digital lifestyle
Branch dependence
Advice reliance
Openness to proactivity
Very low Low Medium High Very high