Kreativekrowd.com is an internet crowdsourcing marketplace/platform that provides a one-stop shop for creative media content and related services and products. We connect freelancers and university or college students with buyers and employers who are looking to hire creative writers, graphic designers, animators, voice-over artists, fashion designers and internet marketing wizards! Our Core Competency is to manage digital supply chain for smooth transaction of digital content from Kreative (seller) to Klient (buyer), at expected Cost, Quality, Lead Time & Delivery Performance.

1. Dr. Muddassir Ahmed , Ph.D.
Business Plan – Kreative Krowd
August 14, 2014

2. Crowdsourcing Definition
The term crowdsourcing was coined by Wired magazine
writer Jeff Howe in the famous Wired story, ‘The Rise of
Crowdsourcing’ (June 2006;
http://www.wired.com/wired/archive/14.06/crowds.html)
in which it is defined by Howe as
“The application of Open Source principles to fields
outside of software”.
“Crowdsourcing is the act of taking a job traditionally
performed by a designated agent (usually an employee)
and outsourcing it to an undefined, generally large group
of people in the form of an open call”.

3. What is Kreative Krowd
Kreativekrowd.com is an internet crowdsourcing
marketplace/platform that provides a one-stop shop for
creative media content and related services and products.
We connect freelancers and university or college students
with buyers and employers who are looking to hire
creative writers, graphic designers, animators, voice-over
artists, fashion designers and internet marketing wizards!
Our Core Competency is to manage digital supply chain for
smooth transaction of digital content from Kreative
(seller) to Klient (buyer), at expected Cost, Quality, Lead
Time & Delivery Performance.

4. Kreative Krowd Purpose
• Create a platform which is Functional, Familiar, Fast, and Fun to
work, provide Feel good E-commerce experience with excellent
customer service and give Fame and Fortune to Kreatives on our
platform. We call it 7Fs of Kreative Krowd.
• Since Content is declared King for Search, Social, Marketing & PR,
makes it commodity in demand. Our aim is to provide businesses
and consumers this commodity in demand at best value
proposition to achieve their respective goals.
• We aim to provide tools and cultivate virtual community
environment where Kreatives create their own projects/initiatives
to create original content and support each other in getting
recognition of their work. Similar method to crowdfunding
projects but without funds.

5. Kreative Krowd- Team
Muddassir Ahmed:
Since last 9 years working in Eaton in Supply Chain &
Procurement Function, currently holds position of Supply
Chain Manager.
Education:
B.E-Textile Engineering from NED University of Engineering
& Technology, Karachi, Pakistan
MSc- Management of Production from Chalmers
University of Technology, Göteborg, Sweden.
PhD –Management Science from Lancaster University
Management School
Muhammad Asif Ali K:
Senior PHP web developer, been developing and
architecturing web based systems and applications for last
7 years and acquired advanced skills in: PhP, Jquery,
HTML5, WordPress, e-commerce and CMS systems.
Education:
BE, Computer & Information Systems from NED University
of Engineering and Technology.
MBA MIS & ERP from PAF KIET

6. Categories covered at Kreative Krowd
Animation & Videos
Introduction Videos
Animation & 3D
Post Production
Animation 2D
Commercials
Voice Talent
Puppets & Ventriloquist
3D Modelling
Video Reviews
Writing & Content
Copywriting
Script Writing
Blog Writing
Content Writing
Tagline
Creative Writing
Lyrics and Poetry
Naming (Company,
product)
Writing & Content
Ghostwriting
Product Description
Proofreading & Editing
Reviews
Short Story & Essays
Press Releases
Fashion & Textile
Ladieswear
Menswear
Kidswear
Home Textiles
Textile Designer
Fashion Designer-Bags
Footwear Designer
Footwear Designer
Jewelery Designer
Costume Makers

7. Categories covered at Kreative Krowd
Music & Voice
Voice-Over & Narration
Sound Effects
Singer
Custom Songs
Songwriter
Hip Hop or Rap Music
Jingles
Audio Editing &
Mastering
Voicemail Greetings
Radio Stuff
Custom Ringtones
Music Loops
Internet Marketing
Email Marketing
Facebook Marketing
Online Marketing
Web content
SEO
Viral Video Marketing
Newsletter
Social Media Marketing
Domain Search
Lead Nurturing
Other
Graphic & illustration
Logo Design
Business Cards
Illustration
Flyers & Brochures
Web Design
Photography &
Photoshop
Banners & Headers
Poster Design
Packaging
Graphic & illustration
Stationery
Wordpress Design
Facebook Page Design
Twitter Design
Leaflet Design
Icons and Buttons
Infographics
Motion Graphics

8. Categories covered at Kreative Krowd
Gifts & Memorabilia
Greeting Cards &
Invitations
Handmade Cards
Giveaways
Video Greetings
Arts & Crafts
Gifts Ideas
Technology Gifts
Handmade Stuff
Models & Actors
Impersonators
Fashion Modeling
Actor
Makeup & Styling
Dancers
Funky Fun
Other
Advertising
Ad media planning
Talent Promotion
Panaflex
Banner Advertising
Outdoor Advertising
Telemarketing
Other
Games
Game Designer
Lead Programmer
Games App
Development
Creative Directors
QA Testers (Games)
Technical Artists (Games)
Other

9. Market, Customers & Economics

10. Customers: As an Integrator platform agent, Kreative Krowd
has Three primary customers:
1. Small businesses seeking media or web content (blogs,
infographics, videos, presentations, custom music) or any
other creative service to support their business goals.
2. Our second customer base is consumers seeking media
content or creative idea or creative services & products.
3. Agencies looking scale up or down their creative resource
and outsource non-core competencies.
Market, Customers & Economics

11. For example: Google is investing $100 Million under
YouTube Original Channel Initiative to bring original
content onto YouTube, along with celebrities, young up
and coming production houses & artist is looking for
original content and related Media services to bring their
channel to life, which bring followers and in turn revenue.
Kreative Krowd would be envision partnering which those
production houses & artist to get their project go live.
Market, Customers & Economics

12. Market Research & Competitors
freelancer.com, crowdspring.com, d esigncrowd.co.uk ; elance.com;
odesk.com, peopleperhour.com, guru.com and 99designs.co.uk are
few examples of successful crowdsourcing websites in graphic design,
writing and IT/business/ academic service sourcing etc., which is our
direct or indirect competitors in some categories. However, no one is
specifically focus on Entertainment and Media Industry needs.
Our initial preliminary market research shows www.fiverr.com is our
direct competitors in E&M industry. However, their focus is converting
freelancers hobby into money making opportunity.
Fiverr is a global online marketplace offering tasks and services, referred to as 'gigs' beginning at a
cost of $5 per job performed, from which it gets its name. The site is primarily used
by freelancers who use Fiverr to offer a variety of different services, and by customers to buy those
services audio (Reference: Wikipedia)

13. • We have certain specific creative categories such as Fashion & Textile, Gifts &
Memorabilia, Models & Actors and Games, which is not included by
competitors mentioned above. We have specifically covered all categories of
creative industry as defined by http://creativeskillset.org/ as industry
standard.
• We are the first crowdsourcing platform who aim to create a collabortive
platform where Kreatives can start small projects of their choice and “micro
crowdfund” their project moneteraliy or by calling in “support” in terms of
mobilizing effort, time and participation to achive their goal (similar to crowd
funding campain). The main aim to create “original content” by pulling
complimentry skills from Kreative Krowd cumminty and also this
collaborative support platform will encourage Kreatives to participate & get
feedback/rating who hadn’t had done any task before. By doing that they will
be able to attract customers for paid task.
.
Competitive Advantage

14. • Kreative Krowd is focusing to encourage university or college students or
‘bed room’ Kreatives to compete for jobs with the professionals, by doing
that they will gain first-hand experience and provide the end customer with
many more options. This initiative will add an element of social
entrepreneurship into this project which we are very keen to pursue.
• Krowd Krowd has language and network advantage to tap into South East
Asian Countries e.g. Pakistan & India, to build strong relationship with
freelancers & creative contributors. Due to demography and population
portfolio and estimated 50% of the workforce of freelancers belong to this
region.
• Kreative Krowd increase companies’ internal value with external ideas,
moreover, companies and individuals can use worldwide online media
content and ideas providers to maintain their competitiveness and
uniqueness
Competitive Advantage

15. 7 F- Business Strategy
We want to deploy 7-F Stra tegy for Kreative Krowd as
web intermediary (integrator platform) which we have
developed over period of time. The 7 Fs we want to
focus on are:
• Functional
• Familiar
• Fast
• Fun
• Feeling good (fulfillment/customer service)
• Fame and Fortune.

16. Business Model

17. How it Works

18. How it Works
http://beta-b1.
kreativekrowd.com/profile/johti-vashisht/
44/
http://beta-b1.
kreativekrowd.com/categories/wri
ting-content/creative-writing/
First picture at left show how
categories and sub categories
flow.
Second picture below shows
profile of Kreative as blog writer
Links are in red.

19. Profitable Business Model
Scalable Business Model
The Business Model can be apply
for almost all types of activities in
E&M industry
The Business Model can be ,
adopted in Europe, North America,
Asia and Latin America.
Key success elements in Kreative Krowd
Business Model

20. Revenue Model and Sales Forecast
Membership Fees
Initial subscription is free
for both clients and
service/product
providers.
Transaction Fee
Transaction-based
payments can include job
posting fees, bidding fees,
and commission on
payments.
Customise Service
Bespoke services can be
delivered by crowds, with
Kreative Krowd acting as
interface to the end-client
through relationship
management and quality
control.
Original Content Sales/
Licensing
Revenue generation by
sales of listed content
from providers and
licensing of such listed
content.
Moreover, by creating
original content such as
animation or videos with
potential to get viewers
on YouTube

21. Revenue Model and Sales Forecast

22. Revenue Model and Sales Forecast

23. Revenue Model and Sales Forecast
Year 1 Year 2 Year 3
Transaction Fee £20,869 £191,000 £955,000
Original Content Sales £0 £9,500 £16,500
Membership Fee £0 £9,588 £28,764
Custom Services £0 £2,600 £13,000
Total Revenues £20,869 £212,688 £1,013,264

24. Marketing Plan

25. Success Factor
• Challenge/Project management
tools
• Buyer & Contributor breadth
• Contributor quality
• Fulfilment
Success Factor
(Hi Relevance)
• Public reputation measures
• Project management capabilities
• Quality control
Success Factor
(Medium
Relevance)

26. Revenue Model and Sales Forecast

27. Financial Plan and Risks
Kreative Krowd recognizes that it is subject to both market and
industry risks.
Start-up company- We face all the risks associated with being a
start-up company. We feel that we can overcome these with our
experience in relevant function within a team .
Security- Security is a major issue, but all features provide security
options; documents and directories can be password-protected and
have specific, user-only access rights
Intellectual property risk- Companies could face intellectual
property and confidentiality risk when conducting a crowdsourced
project. Since crowdsourcing is here to stay, and while one cannot
avoid the risks associated with using crowdsourcing, informed
lawyers can work to mitigate those risks by taking several steps in
drafting terms and agreements governing crowdsourcing projects,
for example: we do not accept submissions containing proprietary
information belonging to a third party.

28. Financial Plan and Risks- Income Statement
Financial Statements in £
Revenue
Gross Sales £21,600 £226,100 £1,130,500
Net Sales £21,600 £226,100 £1,130,500
Cost of Net revenue
Cost of net revenue £2,000 £18,000 £90,000
Cost of net revenue £2,000 £18,000 £90,000
Gross Profit (Loss) £19,600 £208,100 £1,040,500
Expenses
Advertising £7,170 £20,000 £400,000
Contractor charges £2,000 £14,000 £26,000
Legal and Professional Fees £2,000 £7,000 £25,000
Licenses and Fees £1,000 £10,000 £20,000
Web development R&D £2,000 £10,000 £30,000
Wages £4,320 £70,000 £210,000
Total Expenses £20,930 £160,860 £791,660
Net Operating Income -£1,330 £47,240 £248,840
Gain (Loss) on Sale of Assets £0 £0 £0
Profit before interest & tax -£1,330 £47,240 £248,840
Year 1 Year 2 Year 3
Income Statement (profit and loss account)
CreativeClan

29. Potential Business Partners.
Creativeskillset.org
http://creativepool.com/
http://www.bcu.ac.uk/

30. # of
services
available
# of
Kreatives
# of
Transactions
Key KPI Kreative Krowd Business Model
First Year Targets:
• Successfully complete circa 7000
transaction on the website.
• Subscribe circa 3000 Kreatives on the
website in all 10 categories
• Have 10000 services made available
by 3000 Kreatives to chose from by
Klient.

31. Questions

32. • Success
Factor
(Medium
Relevance)
• Success
Factor (Hi
Relevance)
• Monetizatio
n (Medium
Relevance)
• Monetizatio
n (Hi
Relevance)
- Transaction fee
- Content sales
- Membership
Fee
- Custom services
-Public
reputation
measures
- Project
management
capabilities
- Quality control
-Project
management
tools
- Buyer &
Contributor
breadth
- Contributor
quality
- Fulfilment
Revenue Model and Sales Forecast

34. Domains covered at Kreative Krowd
Graphic designer
2d-Concept Artist
Illustrator
Digital designer
Art director
Artworker
Creative artworker.
Social Media campaigner
Animator
video animation (initial focus)
Front End Designer
Creature Designer
Composer
DJ/Music Remix
Copywriters
Creative Concept Designer
Song Writer
Screen Writer/ Script Writer
Editing & post production
overview
Editor (picture & sound)
Title Designer
Art Director
Storywriters
Singer
Jingle creator
Voice over actor (initial
focus)