This document summarizes a presentation about content marketing strategies. It discusses Atomic Object's use of content marketing to build its brand and attract clients and employees. Atomic Object publishes a company blog called Atomic Spin with various types of content related to software development. The blog aims to provide useful information even to non-clients. Managing the blog requires substantial time from employees for content creation, editing, promotion and more. However, the blog has helped Atomic Object attract prospective clients and employees and has received recognition from peers.
The psychology behind content: How to trigger your users’ behaviourGiuseppe Caltabiano
Learning basic principles of psychology can help marketers gaining a better understanding about their target audience’s behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models.
Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles.
"The psychology behind content: How to trigger your users’ behaviour”
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
The psychology behind content: How to trigger your users’ behaviourGiuseppe Caltabiano
Learning basic principles of psychology can help marketers gaining a better understanding about their target audience’s behaviour. BJ Fogg's Behavior Model and Robert Cialdini's Principles of Persuasion are two of the most recognised models.
Tomorrow at Content Strategy & Innovation Summit #qcontent2019 in Berlin I will present an updated study focusing on psychology and (content) marketing strategy. Also, I will explain how brands might improperly use these principles.
"The psychology behind content: How to trigger your users’ behaviour”
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
MarketingProfs B2B Forum 2010 - Content MarketingMichele Linn
MarketingProfs B2B Forum 2010 - Unleash the Power of Content to Engage Your Prospects. Presented by Amy Black, Michele Linn, Pam O'Neal and Stephanie Tilton.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
Thought leadership: winning the battle for attention in B2B technology marketingDamo Consulting Inc.
Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
B2B Ignite 2018 - The psychology behind content: How to trigger your users’ b...Giuseppe Caltabiano
Design-driven companies outperform S&P by 228% over ten years (source: the ‘DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey.
Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
MarketingProfs B2B Forum 2010 - Content MarketingMichele Linn
MarketingProfs B2B Forum 2010 - Unleash the Power of Content to Engage Your Prospects. Presented by Amy Black, Michele Linn, Pam O'Neal and Stephanie Tilton.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
Thought leadership: winning the battle for attention in B2B technology marketingDamo Consulting Inc.
Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
B2B Ignite 2018 - The psychology behind content: How to trigger your users’ b...Giuseppe Caltabiano
Design-driven companies outperform S&P by 228% over ten years (source: the ‘DMI design value index'). Content Marketers are now requested to start thinking like designers and understand psychology and human behaviour. Understanding your audience psychology can help moving towards this journey.
Among basic principles, you will discover how to apply BJ Fogg Behavior Model and Robert Cialdini 's Principles of #Persuasion to #ContentMarketing and #Design. Also, you will learn about basic principles of psychology of brand and colors.
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
Michigan Marketing Minds - April 14, 2015 - Creating CustomersAnnArborSPARK
Great concept. Perceived need. Solid technology.
Now your challenge is: getting people to try it.
How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships?
Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started.
Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...AnnArborSPARK
In this session, you will learn how to define a prospect’s needs, wants, challenges, and/or problems, or “pain.” You will learn the three components of pain and how to use specific questioning techniques to prompt the prospect’s internal motivation. Additionally, you will learn how to qualify or disqualify the opportunity based on whether your product or service could solve the problems identified.
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...AnnArborSPARK
Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanAnnArborSPARK
One of the keys to success for any business is to develop a strategic marketing plan. It can be a comprehensive, integrated plan or a one-pager. Pavan Muzumdar of PSI Insight kicks off this session by presenting a strategic framework that will help you align your thinking for the year. Don Hart then follows up to help you with a homework assignment of crafting your own One-Pager 2015 Plan.
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...AnnArborSPARK
Most people blather-on to prospective customers about all of the stuff they love about their product or service, and then wonder why the prospect doesn’t “get it”. This session will demonstrate and then help you to state your business in a brief, targeted way so a prospective customer will appreciate your value, and get emotionally involved enough to want to know more about your offerings.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership: Your Content Strategy
1. Michigan Marketing Minds -
Expressing Thought Leadership:
Your Content Strategy
September 9, 2014
2. The Three Keys to Modern Marketing:
Content
Content
Content
Michigan Marketing Minds
@ Ann Arbor SPARK
September 9, 2014
Moderated by:
Chris Kochmanski
DesignHub, Inc.
www.design-hub.com
3. Presenters / Panelists
Shawn Crowley
Vice President and Managing Partner
Atomic Object
Vi Kellersohn
Vice President of Marketing
PTC
11. Computerworld
Network World
Information Week
MIS Week
Datamation
Computer Decisions
Mainframe Journal
AS/X Systems
UNIX World
EDI World
Chain Store Age
etc.
etc.
12. Need any of these? Call us.
3270
3770
3780
SNA/SDLC
X.25
HLLAPI
etc.
etc.
43. The Three Pillars of SEO in 2013
1. Content
2. Links
3. Social
Jayson DeMers, forbes.com
44. “7 Essential Steps of SEO Success” (Danny Sullivan)
“The 9 On-Page SEO Elements You Need in 2014”
Google Search Engine Optimization Starter Guide
HubSpot’s “17 SEO Myths You Should Leave Behind”
45. If you do only ONE THING to help you get found online …
and this is a HUGE thing … it’s to
CREATE GREAT CONTENT.
People who CARE ABOUT that content will
FIND IT and VALUE IT. And then you’ll …
52. 52
PTC Recognized as a Global Leader
Technology solutions that transform the way you create, operate
and service products for a smart connected, world.
Strength Adoption Community
6,120
employees
2,060
employees in R&D
1,380+
service professionals
28,000
active customers
1,473,000
PTC Windchill Seats
1,988,000
total active Seats
750+
partners (including VAR, software,
hardware, service and training)
10 million
students trained through PTC Global
Academic Program
150+
sponsored FIRST® Teams
(For Inspiration and Recognition
of Science & Technology)
53. 53
Solid Business Results
$400
$350
$300
$250
$200
$150
$100
Total Revenue ($ millions)
Total non-GAAP operating profits* ($ millions)
% = YOY growth
$1,400
$1,300
$1,200
$1,100
$1,000
$900
$800
8%
16%
3%
8%
2010 2011 2012 2013
~3.2%
**2014
Guidance
* This presentation contains non-GAAP financial measures. A reconciliation between
the non-GAAP measures and the comparable GAAP measures is located in the
“Financial and Operating Metrics” document on the Investor Relations page of our
website at www.ptc.com. ** Represents FY14 guidance range.
Retail &
Consumer:
8%
Automotive:
12%
FY 2013 REVENUE BY REGION
Americas: 41%
Europe: 37%
AP: 22%
FY 2013 REVENUE BY VERTICAL
Life Sciences:
4%
Industrial Products:
30%
Federal, Aerospace
& Defense:
18%
Electronics &
High Tech:
18%
Other:
10%
54. 54
PTC Marketing Organization
Centralized Program & Services - Distributed Regional / Localization
Strategy,
Messaging,
& Content
(Assets)
North
America
Regional
Delivery
• Localization
• Sales enablement
• Events
• Owned media
• Earned media
• Purchased media
• Social media
• Corporate Communications
• Mkt Operations & Creative
• Program Development
• Content Strategy
• Positioning and messaging
• Mkt Campaigns
• Usage guidelines
EU
Regional
Delivery
APAC
Regional
Delivery
Japan
Regional
Delivery
56. 56
PTC Content Marketing Strategy
“Buyer” Focused
• Develop content to be used across the Buyer’s Journey
• Know Your Target Audience - Persona (s)
57. 57
Marketing Content Strategy Aligned to a Buyer’s Journey
Loosen the Status Quo
Acknowledge Pain
Explore Possible
Solutions
Commit to a Solution
Justify the Decision
Marketing Objective
Create awareness that there are
problems with industry processes
Align problems with business
issues & drive urgency
Investigate a category of solutions.
Help the buyer identify needs in
solving the problem.
Recognize they need this category
of solutions. Align solutions with
specific sets of business needs.
Make the Selection
Make the case. Provide financial
indicators that the project is worthy
of investment.
Validate / reinforce the choice.
Prove the best value.
Example Assets
Research-based report on best
practices for initiatives
Infographics
On-line diagnostic or checklist
Articles or Video introducing how
you can solve the challenges
Reference customer
Solution eBooks
Virtual Corporate visits
“Buyer’s Guide”/ Questions to ask
your solution vendor
Customer References
Total Cost of Ownership Comparison
Demos
58. 58
Persona Example: Engineering Executive: About Ed
• Profile
– Age 51
– Education: B.S. in Mechanical Engineering and Advanced degree in Engineering or Business
– At current organization for 7 years. In current position for 5 years
– Direct reports include ME, EE, SE and SW (also R&D in mid-market organizations)
– Global responsibility
– Reports to a VP or DVP in enterprise companies. Reports to EVP or President in mid-market companies.
• Insights
– He’s an engineer through and through…still reads his NASA Tech Briefs (North America)
– Keen understanding of the business value/bottom line his products deliver
– Works and leads cross-functionally to meet corporate expectations
59. 59
Persona Example: Engineering Executive
• Information Gathering
– Ed spends little time doing his own
research and information gathering
– Ed does stay abreast Engineering
issues and innovations by reading
publications he’s had since rising up
the ranks as an engineer
– Ed delegates research to his team,
relying on them to understand the
broader challenges and find creative
solutions
– Ed has little time or use for social
media
– He does attend events specific to his
industry and will attend events if he
can hear from his peers
• Insights
– We need to be marketing to the
managers and directors who report to Ed
– Our materials need to enable Ed’s reports
to speak the higher level business value
language so little translation or
interpretation is necessary as Ed further
educates upward
– Social Media is still important to us.
Although we may not reach Ed we still
need to influence the influencer
– Peer case studies and stories are
essential to demonstrate credibility with
Ed
61. 61
Integrated Marketing Campaign - Overview
Reputation Building Demand Generation Sales Enablement
Market Intelligence
Building awareness and
interest around a theme
using earned media, press
releases, blogs, analyst
briefings, SEO and
speaking opportunities.
The sourcing of leads for
Sales based on the theme
using email, inbound
marketing, trials, 3rd party
events, PTC events, online
advertising and
telemarketing.
Content provided to help
Sales progress leads to
close i.e. customer facing
presentations, battle cards,
competitive analysis,
analysts reports/rankings,
calls scripts and emails
templates
Building knowledge about targets & audiences using market research, database building
and persona research. This could also include customer advisor boards and councils.
62. 62
PTC Content Marketing Strategy
Content Repurposing
• Different Elements of Marketing Campaign
• Different Stages in the Buyer’s Journey
• Different Personas
• Different Formats
http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content
63. 63
Content Repurposing Examples – Marketing Campaign
Reputation
Blogs
Earned Media
Vision video
Infographics
Event presentations
LinkedIn / Adwords
SEO optimized webpages
http://www.ptc.com/topics/smart-connected-products
64. 64
Content Repurposing Examples – Marketing Campaign
Web resource center Infographic to Summarize a Topic
http://www.ptc.com/topics/conflict-minerals
65. 65
Content Repurposing Examples
Demand Generation
Email campaign
Webcast
Events
Form gated value assets
Direct Mail
Tele-generation scripts
68. CONTENT MARKETING
Michigan Marketing Minds
September 9, 2014
Shawn Crowley
Vice President, Managing Partner - Grand Rapids
shawn.crowley@atomicobject.com
69. ATOMIC OBJECT
Atomic Object is a consultancy that designs and
creates web, mobile, desktop, and custom device
software products.
70. CONSULTANCY MARKETING 101
1. Attract and retain excellent
employees that can solve challenging
problems.
2. Attract and engage clients that have
challenging problems or opportunities.
71. CONTENT MARKETING
Our goal is to build brand awareness
by providing useful, high-quality content
to people even if they don’t do business
with Atomic.
72. VALUES ALIGNMENT
Atomic’s Value Mantras
● Teach and Learn
● Give a Shit
● Share the Pain
● Own It
● Act Transparently
73. CREATING OUR OWN FUTURE
We believe we attract the clients and
employees we want to work with by
sharing our learnings, perspective, and
passion.
74. ATOMIC CONTENT MARKETING
Open Source Tools
Presentations
Atomic Spin
Great Not Big
Crain’s Detroit Business
Tutorials and Best Practices
http://atomicobject.com/pages/Software+Commons
https://github.com/atomicobject
http://atomicobject.com/pages/Presentations
https://spin.atomicobject.com
http://greatnotbig.com
http://www.crainsdetroit.com/section/blogCarlErickson
http://atomicobject.com/pages/Resource+Lab
76. BUILDING A SUCCESSFUL BLOG
12/2004 - Spin launched.
7/2010 - We get serious. All employees (27 at the time) required to blog
monthly. This was not easy...
6/2012 - Atomic hires first Marketing Coordinator. Lisa edits, SEO checks,
and schedules posts. First publish 5/week, then 7/week.
5/2014 - Establish guidelines for Spin post topics. Posts must be directly
useful to one of our marketing targets (clients or job candidates). No more
posts like "How to choose a digital camera," "Why I love Uber," etc.
8/2014 - Lisa begins requesting specific, client-focused posts from
employees.
77. SPIN HYPOTHESES
1. Current and ongoing content and SEO value
for marketing and sales.
2. Attract clients and employees that think like
us.
3. Promote introspection and refinement.
78. ATOMIC SPIN CONTENT
Diverse content related software product development and
company culture:
● Atomic Business Practices
● Resources for Clients
● Project and Team Management
● UX & Design
● Development
● Platforms & Languages
79. PARTICIPATION STRUCTURE
Everyone in the company participates
Marketing coordinators edit and
manage publishing schedule
Publish one new post every day
81. QUALITY
Lisa Tjapkes - Atomic’s marketing coordinator
Manages the Spin’s quality and
structure
Reviews and edits every post for
structure and grammar
Manages guidelines about what
type of content can be published
Identifies gaps and opportunities
and recommends ideas for posts
82. DISCOVERABILITY
SEO
1. Use Google Keyword Planner (https://adwords.google.com/KeywordPlanner) and
conversations with the author to choose a target Keyword Phrase.
2. Use that keyword phrase in the URL, SEO title, and SEO description. We have a
WordPress plugin that allows us to add an SEO title and description.
3. Improve SEO title and SEO description with search users in mind. Create titles and
descriptions that are engaging and informative.
4. Add keyword phrase to article text and section headers where possible.
Social Media
1. Share though Atomic’s social media channels.
2. Author’s share via their personal social media channels.
83. TIME COMMITMENT
Content Creation
2013 - 1356 hours
2014 - 849 hours so far (1255 hours projected)
Editing, Promoting, Managing
500 hours/year
89. RESULTS
Useful content for internal teams
Useful content for sales and customer education
Blog is cited by prospective clients and employees
Blog is recognized by peers
Contacted and used by aggregators
90. BEYOND SPIN
Website redesign with better client
resources
Newsletter
More intentional focus on open
source tools and presentations
92. Next Michigan Marketing Minds
Program:
Marketing Turnaround: Domino’s
Pizza
With Tim MacIntyre
Editor's Notes
Our success starts with our employees, customers and the community we have built around the PTC brand.
Give the audience a sense of the size of PTC.
1/3 of our employees are in R&D
PTC also has a large services organization because we have process expertise to help extract the most value
There are about 100K manufacturing companies total, and 27K used PTC in some capacity.
Our success with customers has translated into financial success for PTC.
Highlight #1: Success Rate
For FY13, PTC showed an average growth rate of 3 percent, total revenue of $1,297M, and a total non-GAAP operating profit of $286M. We are one of the fastest growing, large software companies out there. We are a safe company to do business with, a strong company, even after the 2009 economic slump staying profitable.
Highlight #2: We are a global company, just like our customers PTC does more revenue outside the US than it does within the US. PTC’s employees are spread worldwide also. Customers who are trying to implement global capabilities they are going to need a global company to partner with who has resources virtually everywhere they do. That is PTC.
ABOUT ED (Psychographic Profile)
Ed is a seasoned engineering executive with broad responsibility in a high pressure environment. He has extensive experience, having risen up through the engineering ranks after starting as a mechanical engineer, with more responsibility and direct reports at each level. Ed has advanced his career by moving through several other organizations and changing jobs due to market conditions or as a means of advancing his career.
In Enterprise level companies, Ed may report to another VP or Divisional VP, as formal titles often change to reflect the size of the company and/or engineering organization. In Mid-market sized manufacturers, Ed often reports to an Executive VP or the President of the company.
Insight: What does all this tell us about Ed and his peers? Having risen up from the engineering ranks, we may find that Eng. Executives also may have interest in the technical details of our solutions and products. While we should not shy away from using engineering terminology when discussing the business drivers the focus of the discussion should remain on helping them make the business case for the technology or process transformation, not on the features and functions of the technology itself. It is by providing additional “business value” that we will help him continue to advance. The technical details are available from our website and pre-sales teams if the Exec has an interest or need for specific functionality.
Information Gathering
Ed’s schedule doesn’t leave much room for research and information gathering. As a result, Ed doesn’t read many publications and doesn’t regularly visit industry or vendor websites. Ed may read some engineering publications, including NASA Tech Briefs, specifically to stay on top of innovations. When Ed needs information or a new solution, he delegates the research to his team. Ed’s team researches and gathers relevant information, and meets with Ed to educate him and makes recommendations. Ed is still the decision maker but he relies heavily on his team.
Insight: Because Ed doesn’t frequently read publications or visit sites – we have to look at circulation lists and registration lists to insure that they include not only Eng. Executive titles as targets but also those of individuals with direct reporting roles to Eng. Executives. To make it easier for Ed’s team to bring information to him we have to provide content that will resonate with Ed not just his staff, that’s information on business value and business need. While Ed’s team of directors and managers may have responsibilities for tool selection, they need to provide Ed with the business case for those tools more so than the feature and function specifics of the tool. Therefore the materials we promote to Engineering audiences will be targeted to Ed even though the path to him getting that information may be through someone on his team bringing it to him.
Software design and development consultancy founded in 2001 by our CEO Carl Erickson
Organic growth in Grand Rapids MI through 2012 by hiring great people when we connected with them
Expanded to Detroit in 2012 and Ann Arbor in 2013
$7.2 million in revenue 2013.
~$9 million in 2014
49 employees
When it comes to marketing, our focus if fairly simple...
Reference slide
We use many marketing tactics and content marketing marketing is one of them...
Reference slide
Content marketing is aligned with Atomic’s values...
Content marketing allows to live our values of “Teach and Learn” and “Act Transparently”
We can create our own future through content marketing...
Reference slide
Atomic employs many content marketing tactics...
Open Source, Presentations, Tutorials and Best Practices - Design, Technical, Project Management, Product Management content
Atomic Spin - Atomic’s company blog
GNB - Carl Erickson’s (Atomics founder and CEO) blog for sharing ideas about building and running a software development company
Crain’s - Carl Erickson guest blog about software and technology
Focus this talk on building a structured content generating machine, Atomic Spin...
Building a successful blog is not easy
For Atomic, it took a significant cultural change initiative...
We knew spin was a good idea
We didn’t take spin seriously until 2010
CEO set the vision. Everyone helps market (Share the Pain value mantra)
Not readily accepted. Needed lots of evangelism.
Quarterly company meetings included slide on who did and didn’t meet the requirement
Senior Atom’s on Atomic’s board committed to help (limited success)
Eventually built infrastructure to help keep people on track
Tracking, quality, and management significantly improved upon hiring a marketing coordinator
Went through the painful change because we had some beliefs...
Reference slide
We also wanted to have a diverse set of content...
Reference slide
Our current participation structure is stable and simple...
Reference slide
We have infrastructure to keep us on track...
Blogging status radiator on right side of KPI radiator
Email reminders 10 day, 3 day, late (asking for accountability)
Lisa, our marketing coordinator, ensures we publish quality content...
Reference slide...
Lisa also helps make sure our content is discoverable...
Reference slide
Creating a content engine like spin does require a significant amount of time...
Reference slide
Some people are faster at writing posts than others...
Hours have been normalized.
See there are some outliers.
Our posts per year have increased since we started taking spin seriously...
Notice what happened in 2010
Posts level off because we backed off once a month requirement and set pace at publishing one post per day as a company.
Our traffic has followed a similar trend...
Traffic is up overall, but all content is not created equal...
Normalized, rounded, logarithmic scale to show outliers.
Some posts go off the charts when they trend on Hacker News or Reddit
Our traffic sources show the results of our SEO efforts and the quality of our content...
Reference slide
We have achieved the results we desired...
Reference slide
Aggregators: WSJ, developer email blast, Hacker News, Reddit
We are now focused on bring more discipline to other content marketing tactics...