Overview of the social business process which starts from sharing ideas and "ends" with co-creation of business value.

1. the process of social business
Social Business Strategy
series
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2. It starts with sharing “ideas”
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3. P6 Framework

4. 1. What will I “talk” about?
2. How committed, passionate, and
resourceful am I to keep the
conversation going?
3. How do I get benefitted?
4. How do I create tangible business
value?
The questions…
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5. Larger share in the
Conversation Pie!
Credits: @Brian Solis
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6. What to talk?
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7. 8Only 8 of BSE 100 companies blog!
Thanks mainly to
content dev challenge
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8. Content or Chatter?
Many Indian brands end up simply posting irrelevant content in social channels
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9. Why should I like you?
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10. When you talk only about what you offer to customers, your conversation pie
will be very small
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11. Empty Bar Syndrome
…and sometimes there will not be enough people to engage with
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12. You can talk about the impact you create in the lives of customer’s customers.
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13. Park Type Conversations
…and you can hope to get generate more interest
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14. You can also talk about the impact you create in the lives of your
customer’s customer’s customer
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15. Darling of Media
…and the appeal of your content/conversation can grow!
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16. Business with a Manifesto
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17. IBM’s Smarter Planet
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18. P6 Framework

19. P6 Framework

20. So much to share about!
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21. Just go beyond your product
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22. #burstingwithlife
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23. Your conversation pie
…will be as big as your heart!
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24. P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
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Follow: @younomy
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