Following the RetailOasis BIG Breakfast on Wednesday the 25th of February, here is Catherine Rex's presentation (GOOGLE)

1. Google Confidential and Proprietary
Meeting expectations in digital
retail

2. Google Confidential and Proprietary
Retail has already been
transformed by digital

3. Google Confidential and Proprietary
The expectation isn’t
always based on retail

4. Google Confidential and Proprietary
4
H per day
1.5
H per
day

5. Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013
Revenue Profitability Market Valuation
+9%
+26% +12
%
There is significant advantage to becoming a digital business

6. Google Confidential and Proprietary
So retail needs to build the experience on and offline and merge the worlds...
Remembering that at Walmart, 10% of online sales
come from people within the store1
Source: 1. BCG 2015

8. Google Confidential and Proprietary
So, what do we need
to do to close the gap?
51%
Purchase
online
6.6% of
sales are
online

9. Google Confidential and Proprietary
1. Digital DNA
2. Innovation isn’t an ‘option’
3. Mean it

10. Google Confidential and Proprietary
1. Digital DNA

11. Google Confidential and Proprietary
Think how the consumer thinks
“The consumer doesn’t care about channel,
and now neither will we…”
Neiman Marcus

12. Google Confidential and Proprietary
2. Innovation isn’t an option

13. Google Confidential and Proprietary
3. Mean it

14. Google Confidential and Proprietary
The Saks Breakfast club
X

15. Books
Phones
Social Network
Music
Movies
Apparel

16. Google Confidential and Proprietary
The future is now

17. TITLE
insert text here
THANK YOU
#retailoasis
Catherine Rex
catherinerex@google.com