During New York Fashion Week Fall 2018, designers showcased a vibrant mix of escapism and individuality, breaking away from traditional conservative designs. Notable highlights included Chromat's incorporation of Flamin' Hot Cheetos in their inclusive runway show, Alexander Wang's final show featuring a corporate theme, and Jeremy Scott's sci-fi inspired collection aiming to bring joy amidst current political tensions. The overall trend indicated a shift towards bold colors and representations of diverse body types in fashion.

1. NEW YORK FASHION WEEK: SUMMARY & HIGHLIGHTS DATE: FEB 2018

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NYFW FALL 2018
Once upon a time fall collections were notably more
conservative in design than that of Summer or Spring,
with greyscale and darker tones taking over the runway.
However, we are half way through Fall 2018 New York
Fashion Week and can see the runways flooded with
blocked colours and an overall dose of escapism. On
February 8th it all kicked off in the great city of New
York. Since the first show, we have seen robots, UFO’s
and even Cheetos hitting the runway. Could it be that
creative directors are pushing towards escapism and
fantasy thematics as a way to escape the current
political climate of United States?
It is clear that now so more than ever, creative directors
are not afraid to push the boundaries and embrace
individuality. The iconic designs already evident in the
NYFW Fall 2018 shows will undoubtedly define the
upcoming fall season and trickle down to the fashion we
see in retail stores. So what is on the horizon for Fall
2018 and what is happening on the runway?
Well, we’ve sifted through the shows so far and have
pulled out 6 things we love:
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CHEETOS ON THE
RUNWAY IS NOW A
THING

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CHROMAT’S SHOW
Flamin’ Hot Cheetos
Chromat flooded his fall collection with bright block
colours which we are more than ready to embrace in
our own wardrobes this Fall. This NYFW, Chromat
brought the snacks to the runway, literally. In an
unexpected turn, his models strutted their stuff with
Flamin’ Hot Cheetos over their body and incorporated
into the pieces. Cheetos were even zip-tied to one
model whilst she snacked… on the runway… as you do.
It’s clear that Chromat understands cultural trends as in
mid 2017 Cheetos opened a pop-up restaurant in NYC
where every single dish incorporated Cheetos. It was
one of the most exclusive spots to get a booking in the
whole city with a wait list more than 1,000 people.
Clearly Chromat has tapped into the demand and it has
not failed him.
More than anything, we adore that in Chromat’s show
diversity was winning the runway. The inclusive line up
of models including various races, ethnicities and sizes
was a breath of fresh air. The representation of all type
of women and core message of body positivity makes
this show one of our favourites.

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Chromat’s Flamin’ Hot Cheetos Show
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ALEXANDER WANG
IS LEAVING NYFW
LIKE A BOSS

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YOUR TEXTALEXANDER WANG
The Corporate Takeover
After recently announcing he will no longer be
showing at NYFW, Alexander Wang’s Fall Show was
his last. At the 4 Times Square, the show #wanginc
was fierce with a corporate twist. It was the modern
interpretation of a female CEO. The runway featured
80’s updos, office-ready ensembles and reinvented
athleisure, it was over all a heightened version of a
social media “boss lady.”
The runway was flooded with faux fur detailing, fanny
packs and bedazzled bags, however, without a doubt
our favourite aspect of the show was the collaboration
with Korean label Gentle Monster.
The Korean eyewear company focuses on “high-end
experimentation,” striving to astonish consumers with
their quirky designs. If you haven’t had a look at their
innovative retail stores it is definitely worth a google.
Gentle Monster brought mirrored, bejewelled and
retro frames to the catwalk, intensifying the expression
of female power.

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Alexander Wang
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JUICY COUTURE
HELD THEIR FIRST
NYFW SHOW AND
DIDN’T DISAPPOINT

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GETTING JUICY
Things are
Juicy Couture held its first-ever NYFW show in
Wolcott Hotel in Manhattan. Creative Director Jamie
Mizrahi said he was inspired by the hotel’s deep
history and that it encouraged him to dive into the
depths of Juicy’s legacy. Instead of just showcasing
their traditional terry material tracksuit, Jamie showed
updated interactions of the classic that included
animal print and sequins.
We love that it’s 2018 and it’s Juicy's first New York
fashion show, despite the brand reaching the height
of its popularity in the 90s. From the days of Paris
Hilton to their recent successful collaboration with
Vetements, Juicy have reinvigorated themselves and
have yet again made their brand relevant in the eyes
of the consumer.
As a trend, we were interested to see if Millennial Pink
would still feature on the 2018 Fall runway. After
looking at Juicy’s Fall collection it is evident that the
colour is still relevant in fashion and will most likely be
hitting the retail shelves again this season.

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Juicy Couture
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THE FACT THAT
JEMERY SCOTT
EXISTS

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INTERGALACTIC GOLD
Jeremy Scott
You’ve got to love all that is Jeremy Scott. After another
successful year as CD of Moschino his NYFW Fall
collection was highly anticipated by the fashion
community. His neon army marched down the runway
with their block coloured, neon tights, builtin bras and
cropped tracksuits. The models had iconic wigs in candy
pink, iconic citrus, sky blue, mint green and lemon yellow
matched with monochrome liner in a triangular shape for
the eyes. It was silly but not stupid.
The whole show was a homage to the sci-fi film The fifth
Element. The models were Leelo lookalikes with their
kaleidoscopic prints, bondage stats and thigh-high moon
boots. One model specifically stole the show, Gigi Hadid
who has since been deemed an “intergalactic princess.”
The theme of “intergalactic” was carefully selected by
Jeremy Scott to take show goers out of this world and
distract them from the political climate and world events.
Jeremy Scott stated “We have so much serious stuff to
deal with every freaking day. I realised my role now more
than ever is to bring some levity and some joy more than
anything. That’s my protest. Bringing happiness, bringing
joy. I think that’s the ultimate protest.”

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Jemery Scott
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THAT CUSHNIE ET
OCHS CREATES THE
FEMALE ARMY

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MINIMALIST
SOPHISTICATION
Bold Sensuality meets
Carly Cushnie and Michelle Ochs started Cushnie et Ochs
for women. For women, by women is their motto. Their
vision has always pushed the limits juxtaposing bold
sensuality with minimalist sophistication and absolutely
love it. This vision has lead to sharp edges, block colours
and an overall theme of sexy but wearable. The garments
at their 10th anniversary show this year were inspired by
architecture and were impeccably tailored dresses of the
highest quality. The models stood behind white screens
like a gallery exhibition and strutted down the runway
looking fierce but feminine.
We love how the company stands for women. The
founders stated “we like to let a woman’s most feminine
side shine. Her most beautiful, most alluring and seductive
side.”The founders have built a successful business on
slick architecture inspired dresses and have stuck to their
sellable formula as they’ve evolved, not compromising on
their distinct aesthetics. However, critics are pushing the
question forward: Will Cushine and Ochs use their creative
expertise to expand their creative palette in the future?

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Cushnie et Ochs
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THE FACT THAT
PHILIPP PLEIN’S
SHOW WAS QUITE
LITERALLY OUT OF
THIS WORLD

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YOUR TEXT
NAILING CREATIVE
DIRECTION
Philipp Plein
Provocateur Philipp Plein took over a huge industrial
space at the Brooklyn Navy Yard for his iconic 2018
Fall Show that turned into an out of this world rave,
dubbed by himself as “Space Invasion: Conquerer of
the Universe.” To say he set the scene would be an
understatement; fake snow cascaded down from the
ceiling throughout the venue whilst a snowplow circled
the venue, topped with dancers and laser beams. The
extraterrestrial set up featured a giant spaceship, silver
rock formations, a tunnel made from tinfoil and a
transformer robot who greeted ex-Victoria Secret
Model Irina Shayk on the runway.
The clothes on the snowy runway were all emblazoned
with ‘Philipp Plein.’ The models appeared from behind
the spaceships carrying metallic and bedazzled snow
gear, nailing an intergalactic apre-ski look. Phillip
Plein’s known for making headlines with his runways
and he did not fail with his Fall 2018 show. His iconic
creative direction and ability to think out of this world
makes this show one of our favourites.

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Philipp Plein

21. Thank You
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