Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
What can a 1948 Supreme Court ruling teach marketers about how to identify and analyze the digital trends that will make a meaningful impact on their brands in 2021? Flip through this recent presentation I shared at The Richards Group to find out.
And for the podcast fans out there, I had the chance to join the ever-talented Francisco Cardenas on a recent episode of Lerma's Loud and Clear podcast, where we catch up on the presentation in more detail. Listen in here: https://bit.ly/trendwatchingpodcast
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Roxanne Brownlee - Google - Future proofing in the digital eraHallam
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
What can a 1948 Supreme Court ruling teach marketers about how to identify and analyze the digital trends that will make a meaningful impact on their brands in 2021? Flip through this recent presentation I shared at The Richards Group to find out.
And for the podcast fans out there, I had the chance to join the ever-talented Francisco Cardenas on a recent episode of Lerma's Loud and Clear podcast, where we catch up on the presentation in more detail. Listen in here: https://bit.ly/trendwatchingpodcast
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Roxanne Brownlee - Google - Future proofing in the digital eraHallam
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
As part of our #HootBreakfast event, Jaime Stein, Customer Success Executive of Hootsuite, delivered a presentation on Digital Transformation: The Role of Social in the Enterprise.
Gautam Ramdurai, Insights Lead at Google and Brandcenter alum (CS, 2011), gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.
Social media data unlocks a new, unsolicited, uncensored, and real-time view into billions of consumers’ hearts and minds. This intimate look into people’s lives, ideas, and behaviors offers an unprecedented opportunity for smart marketers to get ahead of the game and drive growth, reach and loyalty.
Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
KEY TAKEAWAYS:
Marketing to millennials best practices from Taco Bell's mobile app launch
New Twitter Audience Data to unlock dimensional understanding of consumers
How to do audience segmentation, campaign development and engagement with social media analytics
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
As part of our #HootBreakfast event, Jaime Stein, Customer Success Executive of Hootsuite, delivered a presentation on Digital Transformation: The Role of Social in the Enterprise.
Gautam Ramdurai, Insights Lead at Google and Brandcenter alum (CS, 2011), gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.
Social media data unlocks a new, unsolicited, uncensored, and real-time view into billions of consumers’ hearts and minds. This intimate look into people’s lives, ideas, and behaviors offers an unprecedented opportunity for smart marketers to get ahead of the game and drive growth, reach and loyalty.
Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
KEY TAKEAWAYS:
Marketing to millennials best practices from Taco Bell's mobile app launch
New Twitter Audience Data to unlock dimensional understanding of consumers
How to do audience segmentation, campaign development and engagement with social media analytics
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Google HQ Breakfast for Medispas Google PresentationAlexei Kouleshov
Presentation with Your Easy Web Solutions on digital marketing for medispas. Cameron Clark presenting benchmarks on search trends and spikes on mobile.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework:
* Correctly measure every moment that matters for your business
* Attribute conversion credit more accurately, using a multi-touch attribution model
* Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Proprietary + ConfidentialProprietary + Confidential
Proprietary + Confidential
Agenda
● SocialHi5 & Google Partnership
● Why Google?
● Who Is SocialHi5?
● Reaching Today’s Digital Audiences
● Healthcare Industry Trends
● Q&A
● Lunch
3. Proprietary + Confidential
The Premier Badge - Google’s Highest Honor for Agencies
“The Premier Badge is reserved only
for agencies that surpass our highest
requirements. They are product
experts, diversified in their
knowledge, and use only the best
practices for their clients.”
4. Proprietary + Confidential
SocialHi5 & Google: Two Teammates On Your Side
The Google Premier badge
recognizes companies that excel
with Google products.
Agency Health Score: It shows that your
business is healthy, your clients are
happy, and that you follow Google’s best
practices.
5. Proprietary + Confidential
Dedicated Google support to help you succeed on
the web
ERIC GEIBEL
Agency Development Manager
✔ New business development
✔ Strategic growth planning
✔ Sales training
✔ Acquisition & pitch partnership
MARCO DE LA ROCHE
Agency Partner Strategist
✔ Existing business growth
✔ Existing business strategy & solutions
✔ Priority account strategy
✔ Tailored optimization insights
ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.
YOUR GOOGLE AGENCY TEAM
10. Source: Think With Google 2014
of all US internet users
are reached through
Google
95%
YouTube had more reach
than cable TV amongst
18-34 year olds
187 Million
monthly visitors
3+ searches a day
Largest display network
in the US reaching 94% of
population monthly
1 Billion users
world’s most popular email
service
Google has major reach
across the United States
11. times per day that the average
consumer checks their phone150+
would never leave home without
their digital devices83%
We’re in the midst of a massive shift in
consumer behavior
12. We don’t go online. We live online. Life Online is Lived in
Micro-Moments.
14. Proprietary + ConfidentialProprietary + Confidential
Proprietary + Confidential
Google Internal Data, for 10 countries including the US and Japan, April 2015.
Over half of those searches
happen on mobile.
15. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
18. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Be there
1. Talk to your customers
2. Win mobile-centric searches
3. Answer top questions
19. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Be useful
1. Build content for real needs
2. Connect online to offline
3. Be mobile-optimized
20. Proprietary + Confidential
1. Start with business outcomes
2. Use new tools and estimates
3. Be entrepreneurialBe accountable
31. 2,422 Minutes/Week 1,911 Minutes/Week
Source: Emarketer Time Spent Comparative Estimates
Google Confidential and Proprietary
You need to capture consumer’s attention across devices
+16%
Time spent
with digital is
growing
-2.5%
Time spent with
TV is not
32. Proprietary + Confidential
As the world becomes
increasingly mobile, many digital
marketers seek to reach mobile
audiences in real-time with
relevant messaging that drives
results they can measure.
Proprietary + Confidential
A marketer’s challenge
33. 8:00am
I want-to-know
1B+ people turn to
Google each day to
find better answers
3:00pm
I want-to-watch
8:00pm
I want-to-buy
10:00am
I want-to-find
Across 1 million apps and
2 million publisher sites
6:00pm
I want-to-share
10:00pm
I want-to-play
34. Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-market to buy
your product or service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences based on a
holistic view of their behaviors and affinities.
PERSONALIZATION
Use your own data to reach audiences that
will build your business.
35. Connect with engaged
audiences based on a
detailed picture of their
behaviors & affinities
● Affinity Audiences
● Custom Affinity
Audiences
PASSION
“Custom affinity audiences has
allowed us to broaden Madden’s
reach with tailored real-time
content while maintaining strong
engagement.”
-Alexis Cox, Senior Product Manager, Electronic
Arts
Watch VIDEO here
On average, campaigns using
custom affinity see a 366% lift in
Brand Interest and 42% lift in Brand
Awareness
Source: Google internal data
36. Find people who are
actively researching and
intending to buy the
products or services
you offer
● In-market Audiences
PURCHASE
INTENT
In-market audiences on YouTube delivered:
51% reduction in CPA
15.4% lift in brand consideration
14.8% lift in ad recall
for leading auto insurance company
37. Use your own first-party
data to target current
customers or reach a
new audience of highly
qualified prospects
● Similar Audiences
● Customer Match
● Remarketing
PERSONALIZATION
light customers:
build brand
loyalty
loyal customers:
cross-sell
and upsell
new prospects:
drive awareness
& consideration
38. Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-market to buy
your product or service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences based on a
holistic view of their behaviors and affinities.
PERSONALIZATION
Use your own data to reach audiences that
will build your business.
43. Proprietary + Confidential
This shift has been tied to an increased proportion of
traffic coming from mobile
● In January 2015, 44% of
industry searches came on
mobile. It is now over 60%.
● People are relying on their
phones to find a dentist in the
moment they need one.
44. Vertical Trends - All devices
Auction metrics evolution for General Dentistry.
Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US
45. Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US
Vertical Trends - Desktop + Tablet
Auction metrics evolution for General Dentistry.
46. Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US
Vertical Trends - Mobile
Auction metrics evolution for General Dentistry.