11 1
PIPPAPippa Kulmar, Co-Director
RetailOasis
RetailOasisBigBreakfast
2
inthelast15years52%of
Fortune500companies
havedisappeared
source: world economic forum
3
source: world economic forum
75years 15years
1955 av. life expectancy 2015 av. life expectancy
4
Steam + water
replacing man power
Electrical power to
create mass production
Electronics + IT to
automate production
Fusion of physical
and digital (IOT + AI)
MECHANICAL ELECTRICITY AUTOMATION INTELLIGENCE
fourthindustrialrevolution
18-19th century 1800s - mid 1900s mid 1900s - 2010s 2010s +
555
howarebusinessesaddressingchange?
conscience culture cooperation
corporatisation commoditisation competition
CORPORATISATION TO CONSCIENCE
7
‘I always felt that they (factory
workers) had built this but didn’t
always get what they needed (for
their family) while I felt
comfortable. We gave 10% of the
company to our employees – it
wasn’t a gift it was a right’
Hamdi Ulukaya, Founder, Chobani
J-crew Reformation
Sephora Credo
Congress Business
11
‘If we could get every business to
adopt a problem it would solve
big things for the world.
If we don’t do things like this, we
leave it to government and the
social sector - it won’t get much
better’
Richard Branson
COMMODITISATION TO CULTURE
13
the only thing that makes any
business different are the people
- the product, service, experience
is a result of the people. If they
like each other it will be great, if
they don’t it won’t.
That’s the only differentiator.
14
US$4.85B +15.8%
sales comps
ulta beauty
15
WHERE COULD WE BE?
The First Step
costco
US$129B +10.5%
sales comps
16
‘Cultureisn’tanimportantthing.
Cultureistheonlything!’
Jim Sinegel, Founder Costco
17


“As humans we need to sleep well,
eat well, exercise and basically
recapture our humanity – those are
the keys to succeeding in business
and life. In financial terms, the
bottom line is reliant on us all looking
after ourselves and each other”
Ariana Huffington
1818
"Making a small number of key decisions
well is more important than making a
large number of decisions. If you
shortchange your sleep, you might get a
couple of extra 'productive' hours, but
that productivity might be an illusion”
Jeff Bezos, Amazon
COMPETITION TO COOPERATION
20
“In order to succeed in this next
wave of retail (aka intelligence)
you need to build a core
competency around partnership
– that comes from culture -
partnership (particularly with
start-ups ) is a key to winning in
the future”
Steven Case, Co-Founder AOL
21
online marketplace
$3B in cash $70m $300m
menswear outdoor
$51m
womenswear
$50-70m
VC external
acquisitions
internal tech
innovation
22
reverse logistics
resell goods
retailer a
store
market place
retailer b
232323
howarebusinessesaddressingchange?
conscience culture cooperation
corporatisation commoditisation competition
Thank You
Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.com@retailoasis

RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasis