Our 3rd annual Retail Big Breakfast, Pippa ( Co-Director, RetailOasis ) discusses the key trends effecting retail.

1. BIG BREAKFAST:
PIPPA CONSUMER
#retailoasis
CO-DIRECTOR, RETAILOASIS

2. CONSCIOUS
CAPITALISM
RETAIL-AS-
A-SERVICE
SILICON
VALLEY EFFECT
REBIRTH OF
CREATIVITY

3. CONSCIOUS CAPITALISM

4. “IT USE TO BE THAT THE ONLY THING THAT
MATTERED WAS THE SHAREHOLDER AND THE
BOTTOM LINE…
NOW WE WANT GREATER PURPOSE IN LIFE.
IF WE COULD GET EVERY BUSINESS TO ADOPT A
PROBLEM IT WOULD SOLVE BIG THINGS FOR THE
WORLD. IF WE DON’T DO THINGS LIKE THIS, WE
LEAVE IT TO GOVERNMENT AND THE SOCIAL
SECTOR - IT WON’T GET MUCH BETTER”
#retailoasis

5. “LONG-TERM THINKING IS MORE IMPORTANT
THAN SHORT-TERM.
THE QUESTION IS HOW DO WE MAKE SURE
WE’LL BE AROUND IN THE NEXT 100 YEARS?”
CEO, IKEA North America
#retailoasis

6. ‘IT’S NOT MILLENIALS, IT’S A HUMAN
MOVEMENT - WE’RE HOLDING
ORGANISATIONS ACCOUNTABLE TO
THE COMMUNITIES THEY WORK WITH’
500 START-UPS
#retailoasis

7. BUSINESSES RE-ORIENTING THIS WAY ARE
OUTPERFORMING…
TOTAL RETURN
15 YEARS 10 YEARS 5 YEARS 3 YEARS
FoE* COMPOSITE
*CONSCIOUS BIZ
1681% 410% 151% 83%
GOOD TO GREAT
COMPANIES
263% 176% 158% 222%
S&P 500 118% 107% 61% 57%
n.b. FOR composite includes Amazon, Starbucks, Ikea, Whole Foods, Nordstrom, Costco, REI, Ebay, Wegmans, Chipotle, L.L. Bean, Container Store, Trader Joes, New Balance, Patagonia etc.
#retailoasis

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REFORMATION, SOHO

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#retailoasis

10. “IT’S NOT ONLY OUR JOB TO PROVIDE CLOTHING TO
WOMEN BUT ALSO TO LET THEM KNOW HOW MUCH
POWER THEY CAN HAVE IN THE FIGHT AGAINST
TRADITIONAL FASHION PRACTICES.
I HOPE THAT MOVING FOWARD SUSTAINABILITY ISN’T
SEEN AS AN ADDED BONUS FOR COMPANIES. IT SHOULD
BE THE STANDARD”
YAEL AFLALO, FOUNDER & CEO
#retailoasis

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WHOLEFOODS, BKLN

12. WHO’S DOING IT WELL?
WHOLEFOODS AND GOTHAM GREENS
#retailoasis

13. “HOW WOULD I FEEL IF WHAT I’M DOING RIGHT NOW IS
WRITTEN UP ON THE FRONT PAGE OF THE WALL STREET
JOURNAL OR THE NYT OR IF IT IS ON TV? WOULD I STLIL
DO IT?…THIS IS A USEFUL EXERCISE BECAUSE WE
SHOULDN’T BE EMBARRASSED OR ASHAMED OR
ANYTHING WE DO”
JOHN MACKEY, FOUNDER WHOLEFOODS MARKET
#retailoasis

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SWEETGREEN

15. WHO’S DOING IT WELL?
SWEET GREENS
#retailoasis

16. WHAT THIS MEANS:
BE A STEP
AHEAD OF THE
CUSTOMER
NOT CSR BUT
BUSINESSES A
FORCE FOR
GOOD
BE CAUGHT
DOING THE
RIGHT THING
#retailoasis

17. THE SILICON VALLEY EFFECT
#retailoasis

18. RETAIL HAS TRADITIONALLY FOLLOWED A DERIVATIVE
MODEL - WHAT WORKED IN ONE COUNTRY WAS THEN
MADE TO WORK OR COPIED IN ANOTHER COUNTRY.
WE SEE COMPETITION AS VALIDATION - IF THEY’RE
DOING IT WE MUST DO IT TOO.
#retailoasis

19. “WHEN LOTS OF PEOPLE ARE
TRYING TO DO THE SAME THING
THAT’S THE DEFINITION OF
INSANITY”
PETER THIEL, FOUNDERS FUND
#retailoasis

20. WE ARE MOVING FROM GLOBALISATION TO
TECHNOLOGICAL PROGRESS - WHERE THE COMPETITION
DON’T EVEN THINK OF THEMSELVES AS RETAILERS
#retailoasis

21. “OUR VISION AT AMAZON IS TO BE THE WORLD’S MOST
CUSTOMER-CENTRIC COMPANY. WE DON’T VIEW OURSELVES
AS A BOOKSTORE OR A MUSIC STORE”
JEFF BEZOS, FOUNDER/CEO
#retailoasis

22. “THE EXPECTATION FOR GREAT CUSTOMER SERVICE
IS BEING SET BY DIGITAL NOT STORE. FROM THE TOP
DOWN WE LOOK AT THE DIGITAL POINT-OF-VIEW
AND HOW THAT WILL EFFECT HER EXPERIENCE”
REBECCA MINIOFF, FOUNDER/CEO
#retailoasis

23. “TO WIN YOU NEED GREAT TECHNOLOGY AND
THE BEST ENGINEERING TEAM”
MIKE MCNAMARA, TARGET CIO
#retailoasis

24. ⁃ Amazon Alexa in home
⁃ Warby Parker
⁃ Glossier
⁃ Outdoor Voices
AMAZON ALEX @ CES

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WITH ALEXA
THERE IS “AN
AMAZON CASH
REGISTER IN
EVERY HOUSE IN
THE COUNTRY”

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GLOSSIER, NYC

28. WHAT THIS MEANS:
DON’T DEFINE
YOURSELF BY
‘RETAIL’
IF EVERYONE’S
DOING IT THINK
AGAIN
INVEST IN
TECH OVER
‘COPYING’

29. RETAIL-AS-A-SERVICE

30. pre-internet now emerging
PRODUCT EXPERIENCE SERVICES

31. EMERGING
MILLENNIAL
GENERATION - NO
NEED TO OWN
MINDSET
CONSCIOUS
CAPITALISM
THE SILICON
VALLEY EFFECT
ONLINE
COMMODITISING
PRODUCT + PRICE
RETAIL-AS-A
SERVICE

32. RENT THE RUNWAY

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34. This is taking where what's happening in tech and applying
it to retail.

35. TRUNK CLUB

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38. WHAT THIS MEANS:
SMALLER
STORE
FOOTPRINT
STORE AS
SHOWROOM
NOT PLACE OF
PURCHASE
DESIGN
AROUND
SERVICE NOT
PRODUCT

39. REBIRTH OF CREATIVITY

40. WE LIVE IN A TIME OF COMMODITISATION.
YOU CAN OVERCOME THIS THROUGH STRONG AND
EDITED CREATIVE DIRECTION - OR SAID ANOTHER
WAY NOT BEING EVERYTHING TO EVERYONE

41. “THE THING WE SELL AT OUR RESTAURANT IS
AVAILABLE AT EVERY OTHER RESTAURANT…IF
YOU’RE SELLING STUFF YOU’LL BE IN A COMMODITY
HEAP. YOU NEED A FLAVOUR OR A THREAD - TO BE A
GOOD EDITOR’
DANNY MEYER, CEO UNION SQUARE HOSPITALITY

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BARNEY’S DOWNTOWN

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LULULEMON LAB

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45. WHAT THIS MEANS:
CREATIVE
DIRECTION IS
KEY
NOT ALWAYS
‘MEASURABLE’
STAND FOR
SOMETHING
DON’T COPY

46. CONSCIOUS
CAPITALISM
RETAIL-AS-
A-SERVICE
SILICON
VALLEY EFFECT
REBIRTH OF
CREATIVITY