5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
BIG Thoughts from the RetailOasis BIG BreakfastRetailOasis
Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation
RetailOasis Big Breakfast 2017: PresentationRetailOasis
All the presentations, in one place from RetailOasis 3rd Annual Big Breakfast - including:
- Steve Kulmar ( Founder, RetailOasis)
- Mark Teperson ( Digital Director, RCG)
- Rory Scott (GM - Strategy, Super Retail Group)
- Pippa Kulmar (Co-Director, RetailOasis)
- Darren Aquilina (GM - Marketing & Procurement, Thorn)
The Future Consumer: How Tech is Disrupting RetailRetailOasis
Digital technology is disrupting the retail industry, with over half of dollars now being spent with some digital influence, up from 36 cents in 2014. Society is shifting from an information economy to a conceptual one where workers are creators and inventors. The future consumer will also be a creator as the decreasing costs of technology and decentralization of innovation empowers individuals at the bottom. This means a move from top-down innovation to bottom-up, collaboration over competition, and effectiveness over just efficiency.
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
BIG Thoughts from the RetailOasis BIG BreakfastRetailOasis
Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation
RetailOasis Big Breakfast 2017: PresentationRetailOasis
All the presentations, in one place from RetailOasis 3rd Annual Big Breakfast - including:
- Steve Kulmar ( Founder, RetailOasis)
- Mark Teperson ( Digital Director, RCG)
- Rory Scott (GM - Strategy, Super Retail Group)
- Pippa Kulmar (Co-Director, RetailOasis)
- Darren Aquilina (GM - Marketing & Procurement, Thorn)
The Future Consumer: How Tech is Disrupting RetailRetailOasis
Digital technology is disrupting the retail industry, with over half of dollars now being spent with some digital influence, up from 36 cents in 2014. Society is shifting from an information economy to a conceptual one where workers are creators and inventors. The future consumer will also be a creator as the decreasing costs of technology and decentralization of innovation empowers individuals at the bottom. This means a move from top-down innovation to bottom-up, collaboration over competition, and effectiveness over just efficiency.
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
MYER's Thoughts from the RetailOasis BIG BreakfastRetailOasis
1) The document discusses Richard Umbers' presentation on innovation and new retail at Myer.
2) Umbers notes that Myer aims to achieve $80 million in innovation initiatives in the 2015 fiscal year, representing around 2.67% of total sales.
3) Umbers outlines characteristics of "new retail", including being tech-enabled and customer-centric, with borderless and multi-channel operations beyond traditional retail channels.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
Retail leaders share 4 rules to radical innovationPaulo Carvao
The panel of retail leaders shared four rules for radical innovation. Rule 1 is to create new ways to connect with customers, like Build-A-Bear Workshop's streaming radio station. Rule 2 is to help customers succeed in their own business, like UPS's eFulfillment service. Rule 3 is to engage culture to learn faster and be more agile, which 1-800-Flowers calls high "learning quotient." Rule 4 is that data is the next natural resource, as IBM bets on clients leveraging data through artificial intelligence. The CEOs believe following these rules can drive disruption or innovation to transform their businesses.
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
The document is a forecast from John C. Ziambras, President and CEO of AIMCOR Group, for the insurance carrier industry in 2016. He argues that the industry needs to change in order to remain successful, focusing on data, investing in new revenue-generating activities rather than preserving the past, and prioritizing consumer needs. Ziambras urges carriers to partner with and reward organizations that have long-term strategic visions, plans to enable new distribution over aggregation, focus on succession, and are willing to build value propositions for engaging future life insurance consumers.
The document discusses why traditional marketing methods are failing businesses today and provides nine ideas for a more effective marketing approach focused on identifying the right customers, eliminating the wrong ones, revolutionizing the business, delighting customers, and turning delighted customers into devoted ones through great customer experiences and service. The overall message is that businesses need to find new and different ways of attracting, engaging, and retaining customers in today's competitive landscape.
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
This document discusses how companies can use technology, data, and analytics to improve customer experience and drive business results. It argues that companies should focus on the three Rs: relationship, responsiveness, and readiness. Relationship involves personalizing customer interactions based on their data. Responsiveness means providing fast, convenient service through channels like mobile apps and real-time updates. Readiness is about anticipating customer needs through frictionless commerce and intelligent displays. The document provides various company examples to illustrate best practices for each of the three Rs.
B2BNow - A study on the value of consumer relevance to B2B brandsSiegel+Gale
The document summarizes a study conducted by Siegel+Gale on the value of consumer relevance to B2B brands. The study evaluated 64 B2B brands based on consumer familiarity and connectedness. The key findings were that B2B brands seen as most relevant by consumers (1) make their impact tangible, (2) foster cultures of innovation, (3) generate demand through cohesive experiences, and (4) use simple design. Examples are given of how brands like IBM, Cisco, 3M, Apple, Intel, and FedEx demonstrate these traits versus others that do not. The presentation encourages B2B brands to consider their own level of relevance to consumers.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
There is no doubt in my mind at all that doing business after Covid-19 will be very different to doing business before Covid-19. How will this look? As a business mentor, my role is to look forward, consider the possibilities and help my clients navigate that path.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
Inspiring a Positive Culture: Become an M.V.P.
Learn how to provide knowledge and ideas and assess awareness, inspiring a more positive culture and encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women and millennials.
Inspiring a Positive Culture: Become an M.V.P.
To provide knowledge, ideas and assess awareness to inspire a more positive culture encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women & millennials.
New Rules of Marketing Engagement: Travel, Hospitality, and EventsCleverTap
During the Slideshare, we’ll cover:
-What to do when “cancel everything” canceled your business
-Three actions you can take now that will set you up for success in the future
-Going virtual: what works, and what doesn’t
-Staying relevant when people are staying at home
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
MYER's Thoughts from the RetailOasis BIG BreakfastRetailOasis
1) The document discusses Richard Umbers' presentation on innovation and new retail at Myer.
2) Umbers notes that Myer aims to achieve $80 million in innovation initiatives in the 2015 fiscal year, representing around 2.67% of total sales.
3) Umbers outlines characteristics of "new retail", including being tech-enabled and customer-centric, with borderless and multi-channel operations beyond traditional retail channels.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
Retail leaders share 4 rules to radical innovationPaulo Carvao
The panel of retail leaders shared four rules for radical innovation. Rule 1 is to create new ways to connect with customers, like Build-A-Bear Workshop's streaming radio station. Rule 2 is to help customers succeed in their own business, like UPS's eFulfillment service. Rule 3 is to engage culture to learn faster and be more agile, which 1-800-Flowers calls high "learning quotient." Rule 4 is that data is the next natural resource, as IBM bets on clients leveraging data through artificial intelligence. The CEOs believe following these rules can drive disruption or innovation to transform their businesses.
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
The document is a forecast from John C. Ziambras, President and CEO of AIMCOR Group, for the insurance carrier industry in 2016. He argues that the industry needs to change in order to remain successful, focusing on data, investing in new revenue-generating activities rather than preserving the past, and prioritizing consumer needs. Ziambras urges carriers to partner with and reward organizations that have long-term strategic visions, plans to enable new distribution over aggregation, focus on succession, and are willing to build value propositions for engaging future life insurance consumers.
The document discusses why traditional marketing methods are failing businesses today and provides nine ideas for a more effective marketing approach focused on identifying the right customers, eliminating the wrong ones, revolutionizing the business, delighting customers, and turning delighted customers into devoted ones through great customer experiences and service. The overall message is that businesses need to find new and different ways of attracting, engaging, and retaining customers in today's competitive landscape.
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
This document discusses how companies can use technology, data, and analytics to improve customer experience and drive business results. It argues that companies should focus on the three Rs: relationship, responsiveness, and readiness. Relationship involves personalizing customer interactions based on their data. Responsiveness means providing fast, convenient service through channels like mobile apps and real-time updates. Readiness is about anticipating customer needs through frictionless commerce and intelligent displays. The document provides various company examples to illustrate best practices for each of the three Rs.
B2BNow - A study on the value of consumer relevance to B2B brandsSiegel+Gale
The document summarizes a study conducted by Siegel+Gale on the value of consumer relevance to B2B brands. The study evaluated 64 B2B brands based on consumer familiarity and connectedness. The key findings were that B2B brands seen as most relevant by consumers (1) make their impact tangible, (2) foster cultures of innovation, (3) generate demand through cohesive experiences, and (4) use simple design. Examples are given of how brands like IBM, Cisco, 3M, Apple, Intel, and FedEx demonstrate these traits versus others that do not. The presentation encourages B2B brands to consider their own level of relevance to consumers.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
There is no doubt in my mind at all that doing business after Covid-19 will be very different to doing business before Covid-19. How will this look? As a business mentor, my role is to look forward, consider the possibilities and help my clients navigate that path.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
Inspiring a Positive Culture: Become an M.V.P.
Learn how to provide knowledge and ideas and assess awareness, inspiring a more positive culture and encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women and millennials.
Inspiring a Positive Culture: Become an M.V.P.
To provide knowledge, ideas and assess awareness to inspire a more positive culture encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women & millennials.
New Rules of Marketing Engagement: Travel, Hospitality, and EventsCleverTap
During the Slideshare, we’ll cover:
-What to do when “cancel everything” canceled your business
-Three actions you can take now that will set you up for success in the future
-Going virtual: what works, and what doesn’t
-Staying relevant when people are staying at home
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
the new age marketing to boost the net sales and increase brand value and ROI. The term is used by new generational companies to create a value earned business.
This document provides tips for businesses on how to effectively market to and serve millennial customers. It begins with an introduction to millennial spending habits and preferences shaped by growing up with technology. It then lists 6 general characteristics of millennials: they expect technology to work quickly and easily, are social online and off, want to collaborate, are all about adventure, value corporate values, and expect a customer experience like that depicted in the 1960s TV show The Jetsons. The document provides further details about each characteristic and examples of companies successfully engaging millennial customers. It concludes by emphasizing the importance of sharing customer experiences and focusing on the human element of customer service.
The document provides predictions for trends in 2020, beginning with an overview of trends predicted in 2019. It then outlines 5 trends predicted for 2020: 1) Millennials will continue to disappoint marketers' expectations as stereotypes of them are shown to be inaccurate. 2) Amazon's dominance in e-commerce may decline as more brands focus on direct-to-consumer models. 3) Issues around data use, like privacy and security breaches, will become more important as data production increases exponentially. 4) Trust and transparency around data use will be key for brands to establish themselves. 5) The decade will focus on optimizing customer experiences.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How to prepare your business to succeed in a Millennial driven market. 21 goals to empower you and your business to be an industry leader in a millennial driven environment. Better yet, a multi-generational selling machine.
Bill George discussed the importance of staying true to one's core values and not losing sight of why one is qualified for their job. Leaders must continuously work on developing their skills. Malcolm Gladwell spoke of a doctor who took the risk to combine drugs to treat leukemia, and that real risk takers are those who do nothing. Tal Ben-Shahar emphasized the importance of resilience, setting goals, having role models, and focusing on strengths.
A half day event hosted by Smoking Gun MD Rick Guttridge to celebrate the launch of its Marketing To Millennials guide. Three leading experts shared the stage to dissect the millennials label, understand the pressures affecting them at work & what makes them happy and finally a look at how to brands can be relevant and reach this audience. To view speaker videos or download the report, visit https://www.smokinggunpr.co.uk/the-millennial-mindset-event/
The document discusses the need for independent insurance agencies to attract millennial workers. It notes that half the industry's professionals are over age 45 and a quarter are expected to retire by 2018, leaving many open positions. However, most risk management graduates enter insurance company jobs rather than agencies. The document argues agencies must modernize their offices, technologies, and cultures to appeal to millennial values like flexibility, independence, impact and teamwork. It urges agencies to seek candidates outside risk management as well as become more innovative employers ready to mentor and support new producers. Not adapting risks losing future talent to other industries.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Betterness - Presentation for Dave Ramsey executive teamMark Ramsey
The document discusses how brands can focus on purpose and improving people's lives to become truly great. It notes that consumers increasingly expect companies to address social and environmental issues, yet few companies are seen as working hard to solve big challenges. The document advocates that brands should focus on enabling transformations and bettering humanity through experiences, rather than just advertising. It provides examples for how radio brands can take this approach by featuring individuals, solving problems, and allowing listeners to participate in positive change.
This document provides an overview of issues facing youth today based on research from The People, a youth culture consultancy. It discusses how young people are no longer defined by demographics alone and expect brands to take meaningful action on social and environmental issues. Young consumers see themselves as new shareholders who influence brands and demand experiences on their own terms. The document also explores economic challenges faced by youth and their focus on experiences over possessions due to financial circumstances.
The document discusses how to effectively manage a multigenerational workforce. It notes that Millennials have different expectations than older generations when it comes to career advancement and workplace hierarchy. To motivate all generations, the author recommends flattening company hierarchies, grooming Millennials for leadership through apprenticeships, and focusing on results rather than processes through a Results-Only Work Environment. This will allow companies to benefit from the skills of all generations while keeping employees engaged.
The document discusses how young people are no longer passive consumers but active participants in culture and hold influence over brands. It notes that traditional demographic segmentation is outdated and brands must see people as individuals rather than targets. The document advocates for people-based marketing that understands each person's unique experiences and interests. It also stresses that brands must earn attention from young people through genuine engagement and narratives rather than trying to interrupt them with advertisements.
White paper the next decade in social media Anglo Studies
This document provides summaries from 10 experts at Edelman on consumer trends and marketing insights for 2010. It includes the following summaries:
1. It discusses how engagement has become more complicated as consumers receive more information from various sources daily and are constantly on the move with mobile devices. It recommends finding influencers to engage and having a mobile aspect to every campaign.
2. It notes that advertising agencies are rebranding as content agencies but true engagement comes from exclusive content and distribution/conversation expertise. Brands should partner with entertainment and focus on multiplatform experiences beyond TV.
3. It examines the "Asian digital male" and notes a crisis of confidence with traditional markers of success being replaced by online identities and
The document is a white paper from The Center for Generational Kinetics that provides insights into effectively employing Millennials based on research from their 2015 Best Places to Work for Millennials Award. The white paper aims to show that Millennials can be valuable employees and that companies of any size or industry can create workplaces where Millennials thrive. It identifies the top 5 drivers of Millennial employee engagement as feeling valued, having confidence in leadership, liking the type of work, feeling daily progress, and being treated as an individual rather than a number.
The document discusses how the internet has negatively impacted various aspects of society and culture. It argues that the internet prioritizes fast profits over quality, atomizes attention, is not truly democratic, and promotes groupthink over dialogue. However, it suggests that brands could play a positive role by focusing on purpose rather than just sales, and that new creative processes are needed to build a better digital future.
Our 6th annual Big Breakfast, on the back of our time spent in NYC, Paris, + London talking to the best of the best retailers like Selfridges, Nordstrom, Neiman Marcus, Saks, Le Bon Marche as well as a summary of our time spent at the National Retail Federation Big Show.
RetailOasis Big Breakfast Presentation: Full RetailOasis
The full presentation from all our RetailOasis Big Breakfast presenters - Mark Teperson (Accent Group), Kelly Miller (Mirvac), James Johnson (SalesForce), Stephen Kulmar (RetailOasis) and Pippa Kulmar (RetailOasis.
RetailOasis Big Breakfast Presentation: PippaRetailOasis
This document discusses three key trends in retail: woke marketing strategies, the delivery economy, and retail-as-a-service. It finds that consumer progression on social issues correlates with higher incomes and business growth. Brands like Nike and Patagonia saw sales increases by taking political stances. It also discusses how the experience economy relies on efficient delivery and how retailers are monetizing their existing assets through platforms and partnerships. Growth comes from leveraging assets rather than just opening new stores.
RetailOasis Big Breakfast Presentation: SteveRetailOasis
This document discusses RetailOasis, a retail conference sponsored by BigBreakfast. It highlights key strategies for several large retailers to achieve growth such as omnichannel capabilities, focus on digital sales, and interconnected retail strategies. Large Chinese retailers such as Alibaba and JD.com that have adopted technologies like drones, AI, and mobile apps are also discussed. The document promotes joining RetailOasis in 2020 for their retail conference and study tour.
RetailOasis Big Breakfast Presentation: JamesRetailOasis
Mobile devices are increasingly how consumers research and make purchases. Over half of all orders now come from mobile devices, with traffic and buying signals also high from mobile. Younger shoppers especially use their phones in stores, with over 80% using them to look up product information. Brands need to ensure their experiences meet consumers where they are by optimizing for mobile and using new technologies like artificial intelligence to personalize experiences. To keep up with these trends, companies must accelerate innovation and adoption of emerging models like subscriptions, rentals, and augmented reality to stay ahead of the competition.
This document describes 12 archetypes or roles that people can take on: Caregiver, Ruler, Creator, Innocent, Sage, Explorer, Regular Guy/Girl, Jester, Lover, Hero, Outlaw, and Magician. For each archetype it provides their goal, gift, and potential shadow side. The archetypes represent different ways people can find purpose and meaning through creating order, change, belonging or independence.
RetailOasis Big Breakfast: Mark Teperson, CDO Accent GroupRetailOasis
A presentation by Mark Teperson from the RetailOasis Big Breakfast - here we discuss seamless retailing - the melding of physical and digital. Looking at the success of Amazon has a key benchmark for retail.
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
This document discusses the key factors that make a great retail business: creativity, focus, and measurement. It provides examples of companies that exemplify each factor at their core. Restoration Hardware is used to illustrate creativity at the core, driven by the visionary leadership of Gary Friedman. REI demonstrates focus, with its roots firmly planted in the outdoors. Amazon is presented as having measurement at its core, constantly testing new initiatives like Amazon Go and Amazon Fresh to gain customer insights. The document argues these three factors: creativity, focus, and the ability to measure performance, are critical for any great retail business.
The way retailers look at their in-store design is changing, with many choosing experience and aesthetic above cramming more stock onto the shop floor. But the savviest brands are starting to look at consumer psychology for new ways to engage consumers and get them to spend more time in stores. In this presentation we take a look at the human operating system (aka evolutionary psychology) and best practice in this space from around the world.
This document provides a trend analysis and overview of key colors, trends, and products for Spring/Summer 2018 fashion season based on observations from Fashion Weeks in New York, London, Milan, and Paris. The analysis identifies six core color ways including Millennial Pink, Optimistic Yellow, Gen Z Purple, Primary Red, Monochromatic, and Analogous Blocking. Ten key trends are also outlined such as Athluxe, The 80s Called, Power Clashing, Wonder Women, Flora, Double Denim, Pretty Ugly, and All Plaid Everything. The document aims to help retailers stay abreast of larger industry trends and consumer culture.
The document discusses various technologies seen at a retail technology conference. It describes innovations from companies like Lowe's, Amazon, Sephora, and Target, such as in-store 3D printing at Lowe's, Amazon's grocery delivery expansion, experiential classes and tech at Sephora stores, and Target's connected home concept store. It also covers emerging technologies like virtual and augmented reality, smart mannequins, sensor-enabled touch screens, and AI-powered retail assistants.
RetailOasis Big Breakfast 2017: Darren Aquilina PresentationRetailOasis
Our 3rd annual Retail Big Breakfast, DJ ( Group General Manager Marketing & Procurement, at Thorn Group Australia ) discusses they key trends in consumer electronics and their impact on retail.
This document discusses the importance of deviation and rule-breaking for creativity and innovation. It contains several quotes that promote questioning norms and conventions. The key ideas are:
1) Deviating from rules and norms allows one to combine ideas in new ways, leading to creativity and innovation.
2) Studies have shown that acting deviantly and feeling unconstrained by rules can increase creativity.
3) To foster creativity, one should prime themselves by being aware of rules and questioning them before breaking them to make new connections.
RetailOasis 'Big Breakfast' Presentation - DJ Aquilina, Thorn RetailOasis
The document summarizes announcements and trends from the 2017 Consumer Electronics Show (CES), including the record size of the event with 250,000 square feet and 170,000 visitors. Virtual reality technologies became more realistic, smart TVs and internet of things devices expanded capabilities, and augmented reality applications were demonstrated for fitness training. The implications are that virtual reality is an emerging medium that requires new content approaches, internet of things technologies need accessible designs, and immersive digital experiences will continue advancing through augmented and virtual reality.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
5. this year, millennials (gen Y) will surpass Baby
Boomers as the largest living generation
source: Pew Centre
6. by 2020 Gen Y + Gen Z will be the dominant
retail segments in dollars spent
7. Management Team*
average age
the gap between management and consumer
is growing
Source: Fortune * based on age of CEO taking office; ABS 2014
50 yo 34 yo
customers
average age
16 years
8. this matters because:
they are powered by technology
ask ‘why’ more than anything else
want the truth - can get it off twitter
9. added to this are two very important shifts their generation
will bring:
blended society female leadership
2050: US will be
a majority non-
Caucasian
(Australia will be
similar)
2030: there will
be
more female
millionaires
than male
10. ’75% of millennials consider the store the
centrepiece of their experience….they may not
come in as much as they use to, but they will be
more knowledgeable when they come in’
Myron Ullman, ex-Chairman +CEO J.C Penney
the physical store needs a new definition:
11. what this means:
business must
shift it’s mindset
to meet the
millennial
embrace diversity
- culture and
gender
businesses need
to act like their
digitally native
13. ‘channels are a language retailers speak to justify
what they’re spending on IT.
it’s not understood by the customer’
Sir Charlie Mayfield, Chairman, John Lewis Partnership
14. millennials check their phones three times
more than any other generation
shift in customer behaviour:
Source: Sam’s Club
15. under armour: largest mobile fitness community
160m users
150K
downloads
a day
my fitness pal
endomondo
map my fitness
health box
16. brands must follow their customer - not their competitors.
if you don’t have the talent - buy it. there is more talent
sitting outside a business than in it.
17. it starts with mobile and now it’s AI
nearly $2B in sales will happen this year through a mobile digital
assistant (like Siri, or Watson).
38. we are marketing machines.
it gets worse when you look at millennials.
they’re more informed, more connected and
way more skeptical - all thanks to tech.
39. they don’t care about
your shareholders - they
see themselves as the
most important part of
the equation
the facts
your authenticity
commands their
respect. tell them your
story, make it human -
not corporate.
they want to buy into
what you’re doing for
the world - make it
better (not generate a
sale)
story spiritualstakeholders
41. ‘we dreamt of making high quality Italian food available around the
world – eat, shop and learn about the Dolce Vita’
Oscar Farinetti, Founder, Eataly
45. "it is the place people come, regardless of their
age, athletic ability, size, shape, profession or
personality, to connect with their best selves."
48. “the purpose of business is to improve the
community - it’s not a monolithic opportunity
where there’s a transaction and you made money
-
understand the importance in the long-term of
being an important part of the world. “
Myron Ullman, ex-Chairman +CEO J.C Penney
49. what this means:
work with
stakeholders as
important as
shareholders
lead with
purpose - why do
you exist?
treat your
customer like a
human - with
heart
52. major companies have lost on average 2%
market share over last 10 years.
they bet on stability in a world of change.
source: Deloitte
53. there is no destination only a continual journey. it’s not
about your competition but superseding yourself.
54. 'focus on your customer’s needs and be
willing to cannibalise yourself...one of our
most successful businesses was 'travellers
cheques' - generating 90% of our profits. if
we had not cannibalised ourselves then we
would not be in existence now'
Kenneth I. Chenault, CEO, AMEX
55. ‘don’t be worried about the next up and
comer be worried about the competition
that doesn’t exist yet ‘
Kevin Plank, Founder, Under Armour
59. “we’re dealing with business models that
aren’t as efficient as they use to be..
it’s not what the change is; but how do you
change continuously”
Sir Charlie Mayfield, Chairman, John Lewis Partnership