The document summarizes announcements and trends from the 2017 Consumer Electronics Show (CES), including the record size of the event with 250,000 square feet and 170,000 visitors. Virtual reality technologies became more realistic, smart TVs and internet of things devices expanded capabilities, and augmented reality applications were demonstrated for fitness training. The implications are that virtual reality is an emerging medium that requires new content approaches, internet of things technologies need accessible designs, and immersive digital experiences will continue advancing through augmented and virtual reality.

1. DATE CLIENTPRESENTATION HEADING
D-J Aquilina insert insert
THE BEST OF CES

2. BIGGEST SHOW EVER
250,000 sqft
170,000 vistors

3. AUTOMOTIVE ANNOUNCEMENTS : ‘RETURN OF THE
BUS’

4. 4k Content
Smart Tv IOT1
2
TVs

5. VR GETS REAL

9. NATIVE TECH

10. NATIVE TECH

11. NATIVE TECH

12. NATIVE TECH

13. AUGMENTED LIFE

16. VIRTUAL TRAINER

23. IMPLICATIONS
• The first new medium of the 21st Century is here - virtual reality. Develop
content with VR in mind
• New tech and scale need not be estranged. Use native thinking to bring IoT to
the masses
• Text→Image→Audio→Video→3D→AR→VR (content’s inevitable march from
static to fully immersive continues)
• Gamification of activities brings passion points to life - reward consumers for
engagement.