This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
You’re probably spending money on areas that reap no real return on investment.
Half the money you spend on marketing is wasted. The problem is, which half?
If only that money can be better allocated to other areas with proven marketing effectiveness.
Contact marketer@digirine.com for more information.
Marketing is an inevitable part of doing both business and non-business. This is emphasized in this presentation. A different focus of this kind is expected to add more value for the enthusiast.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you'll ensure you've thought of everything, from strategy to what could potentially go wrong, before launching.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
You’re probably spending money on areas that reap no real return on investment.
Half the money you spend on marketing is wasted. The problem is, which half?
If only that money can be better allocated to other areas with proven marketing effectiveness.
Contact marketer@digirine.com for more information.
Marketing is an inevitable part of doing both business and non-business. This is emphasized in this presentation. A different focus of this kind is expected to add more value for the enthusiast.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you'll ensure you've thought of everything, from strategy to what could potentially go wrong, before launching.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
12 Proven Methods to Turn Customers Into Loyal Brand AdvocatesTinuiti
Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...Tinuiti
Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss.
We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.
Digital Strategy is nothing more than having a plan to leverage digital technology in favor of the company and achieving enterprise goals through using the smart use of various technical platforms.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Roxanne Brownlee - Google - Future proofing in the digital eraHallam
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
Marketing in Surprising Times: NAED ADventure ConferenceLois Kelly
Marketing trends in a digital age: relabeling marketing, using preference and customer love as a decision filter, building capabilities as marketing strategist, scientist, activist, artist
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
4. Confidential + Proprietary
4
of B2B buyers are
utilizing
more info sources
82% 80% 43%
Source: Demand Gen Report, “2015 B2B Buyer’s Survey Report,” June 2015. Compared
to 2014.
are spending
more time researching
are reporting
more decision makers
are involved
6. Confidential + Proprietary
What the buying process looked like 10 years ago…
6
Attention
x
Interaction
with Sales
> > >
Desire ActionInterest
7. Confidential + Proprietary
What the buying process looks like today...
7
Purchase
Evaluation
Consideration
Awareness
Advocacy
8. Confidential + Proprietary
8
B2B buyers are now are using
10+ touch points on the path to purchase
Source: Motista and Google, From Promotion to Emotion, 2013
9. Confidential + Proprietary
9
9 out of 10 B2B buyers are
using digital throughout their
path to purchase
Source: Motista and Google, From Promotion to Emotion, 2013
90%
78%
47%
43%
search engines
OEM websites
social networking
video sharing sites
13. Confidential + Proprietary
13
A moment we reflexively turn to a device to act
on a need we have in that moment – to learn, discover,
find or buy something.
Intent-rich moment when decisions are being made
and preferences are being shaped.
mi·cro-mo·ment
/ˈmīkrō/ /ˈmōmənt/
noun; plural noun: Micro-Moments
14. Confidential + Proprietary
14
Check work
email while
shopping on the
weekend
11:15am
On the bus,
read about
changes in the
tech industry
8:42am
Use flashlight app to
read menu at dinner
7:39pm
At train, listen
to new music
playlist
8:30am
At work, check
Fuji Rock tickets
11:36amOn train, check
email on the way
home
5:29pm
Browse 9 to 5
work attire on
YouTube
7:15pm
Wake up and
check today’s
weather
6:50am
At lunch, play
Scrabble while
waiting in line
1:33pm
Use maps to get
directions to
client site for
meeting
1:13pm
150X
per day
16. Confidential + Proprietary
Showing up gets you in the game, not just seen
16
You get a shot at your
competitor's customers
Many consumers aren’t
brand committed
Being there drives
brand awareness
Showing up in mobile search ad
results can increase unaided brand
awareness by an impressive 6.9
percentage points, or 46%
of smartphone users have discovered
a new company or product when
conducting a search on their
smartphones
smartphone users have purchased from a
company or brand other than the one they
were seeking because of information
provided in the moment they needed it
17. Confidential + Proprietary
Without utility, buyers will move on
17
of buyers say that regularly getting
useful information from an
advertiser is the most important
attribute when selecting a brand
of smartphone users have bought
from a brand other than their
intended one because the
information provided was useful
of smartphone users say they're more
likely to buy from companies who
customize mobile information to their
location
18. Confidential + Proprietary
If speed thrills, friction kills
18
of smartphone users will immediately
switch to another site or app if it’s too
clumsy or slow
of customers will abandon a site
that takes over 3 seconds to load
Dissatisfied visitors will never
return to a website where
problems have occurred
19. Confidential + Proprietary
Micro-moments have fragmented the consumer journey
19
of consumers do
research before
entering a store
of people say they use
multiple screens for
everyday activities, such
as booking a hotel or
shopping for electronics
of smartphone users
turn to their devices
to help them make a
product decision
when in stores
Digital drives people
in store
Mobile is the new
shopping assistant
People search across
screens
21. Confidential + Proprietary
TV audiences are fragmenting
TV doesn’t command the audience it once did
21
1995 2005 2015
Today, it takes 8 more spots to
deliver the reach of one spot,
20 years ago
Avg American has
28 Channels
Digital Passes TV
as the #1 Medium
Avg Viewer has
168 Channels
Top Rated:
Seinfeld 20.6
Top Rated:
American Idol
20.6
Top Rated:
Sunday Night
Football 12.8
Nielsen and Simulmedia
22. Confidential + Proprietary
Time online now exceeds TV
Americans spend over 6.5 hours with laptops, tablets and phones
22
1995 2005 2015
The time Americans
spend with digital has
grown quickly while time
spent with TV is flat.
Avg. American spends
0 hrs a day with digital
Digital Passes TV as
the #1 Medium*
Avg. American spends
6.5+ hrs a day with digital
“Television plus digital scores much better in
resonance than two TV or two digital ads.”
- Randall Beard, Global Head of Advertisers Solutions, Nielsen
Source: CEB/Motista/Google B2B Branding Survey; n=3,000 B2B buyers
23. Confidential + ProprietaryConfidential + Proprietary
76%
23
of B2B buyers are
watching video
on their path to
purchase
2.2Mbusiness orientated
searches / week on
YouTube
26. Confidential + Proprietary
26
2009 2015
1.5B Internet users 3.2B
300M Facebook users 1.6B
$200M B2B ecommerce $1T
100M YouTube users per month 1B+
2.5M Tweets per day 500M
0 Pinterest unique users 100M
All figures global
Everything is accelerating: life online
28. Confidential + Proprietary
28
If anyone is sleeping around you, please poke them and tell
them they won a prize!
Just kidding. We’re Google, not Oprah.
CONGRATS -- YOU MADE IT!
29. Time Topic
8:30 Arrival & Introductions
8:45 Digital Marketing Trends
Michael Hose, Google
9:45 Break
10:00 The Top 5 Ways to Improve Your Digital Program
Justin Kerley, Top Floor
11:00 Break
11:15 Moderated Panel Q&A:
Experts with background in SEO, PPC, Content Marketing,
Social Media, and more.
30. 5 Ways to Improve Your Digital
Program
Justin Kerley
@KerleyJ
56. Understand your audience – stop thinking
about how you can sell your products to
them, start thinking about what problems
they have and what they might be interested
in
79. Remarketing is chance for you to re-engage
with a past visitor with relevant ad creative
80. General remarketing ads are very effective,
but tying a user’s behavior on your site to
specific messaging increases that impact
81. Real World Example
• Remarketing as a whole has a
cost/conversion of $23.88 compared to
$76.47 for all other campaigns
• 100% of conversions from remarketing
came from specific audience ad groups
88. Real World Example
Form submissions from search accounted for
175 leads over a 30 day period. When adding
in calls from AdWords click-to-call and calls
from our call tracking software, leads
generated by search increased to 391 over the
last 30 days
89. Real World Example
Form submissions from search accounted for
28 leads over a 30 day period. When adding
in calls from AdWords click-to-call and calls
from our call tracking software, leads
generated by search increased to 114 over the
last 30 days
90. In a multi-screen world or if the buying
process may require multiple touch points
prior to a sale – how do you attribute what
generated your lead?
100. Track the progress of the various channels of
your plan and do more of what’s working and
do less of what’s not
101. Real World Example
To promote bariatric surgery, first step is to
get users to signup for a seminar that covers
the process and what they need to commit to
102. Real World Example
A landing page was created that featured an
introductory video, testimonials and FAQ.
The call-to-action featured registration for
two available dates
103. Real World Example
A landing page was created that featured an
introductory video, testimonials and FAQ.
The call-to-action featured registration for
two available dates. Ads were run on
AdWords, Bing and Facebook
104.
105. Real World Example
After the first seminar date past, we increased
the budget for the Facebook campaign
108. Time Topic
8:30 Arrival & Introductions
8:45 Digital Marketing Trends
Michael Hose, Google
9:45 Break
10:00 The Top 5 Ways to Improve Your Digital Program
Justin Kerley, Top Floor
11:00 Break
11:15 Moderated Panel Q&A:
Experts with background in SEO, PPC, Content Marketing,
Social Media, and more.
109.
110. • Eric Clark, Digital Marketing Consultant at Top Floor
• Michael Hose, Google
• Justin Kerley, Director of Search Marketing at Top Floor
• Steven Bauer, PPC Team Lead at Top Floor
• Sarah Kloth, Social Media Product Manager & SEO Team
Lead at Top Floor