All the presentations, in one place from RetailOasis 3rd Annual Big Breakfast - including:
- Steve Kulmar ( Founder, RetailOasis)
- Mark Teperson ( Digital Director, RCG)
- Rory Scott (GM - Strategy, Super Retail Group)
- Pippa Kulmar (Co-Director, RetailOasis)
- Darren Aquilina (GM - Marketing & Procurement, Thorn)
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
A presentation by Steve Kulmar from the RetailOasis Big Breakfast - here we discuss two key questions in retail.
1. What is the one thing that will kills us in the future?
2. What really makes a great retail business?
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
BIG Thoughts from the RetailOasis BIG BreakfastRetailOasis
Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
A presentation by Steve Kulmar from the RetailOasis Big Breakfast - here we discuss two key questions in retail.
1. What is the one thing that will kills us in the future?
2. What really makes a great retail business?
RetailOasis Big Breakfast: Garry Connell, CEO TrakRetailOasis
A presentation by Garry Connell from the RetailOasis Big Breakfast - talking about his time in New York City - his key observations from our Retail Tour and the National Retail Federation Big Breakfast.
BIG Thoughts from the RetailOasis BIG BreakfastRetailOasis
Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
Buy It to Try It: Where New Consumer Expectations Meet Retail-Redefining Inno...National Retail Federation
However financially and logistically burdensome, ecommerce merchandise returns are a necessary evil. Yet most retailers haven’t fully grasped consumers’ attitudinal change -- what could be called conditional buying -- driving those returns. Three recent ecommerce models -- home try-on, subscription shopping and e-stylist -- have seized upon the conditional buying attitude as a given. Together, they symbolize retail’s shift from product- to service-centricity. Learn how these ecommerce models are capturing the new consumer fervor for convenience, curation and continuity and converting transactions into relationships in the process. Presentation from Retail's Digital Summit 2016.
Creating a Category: How Drizly Transformed the Adult Beverage Industry--One ...National Retail Federation
Now in 21 major metropolitan markets, alcohol delivery startup Drizly is using technology to serve up a superior online shopping experience. Drizly Co-Founder and CEO Nick Rellas is raw and honest as he shares his twin passions: problem solving and business, and opens up about starting a company in a fledgling category. Find out both the challenges uncovered and rewards earned as he and the Drizly team researched and navigated their way through the highly regulated alcohol industry while staying nimble and customer focused. Presentation from Retail's Digital Summit 2016.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
RetailOasis Big Breakfast 2017: Darren Aquilina PresentationRetailOasis
Our 3rd annual Retail Big Breakfast, DJ ( Group General Manager Marketing & Procurement, at Thorn Group Australia ) discusses they key trends in consumer electronics and their impact on retail.
RetailOasis Big Breakfast: Pippa Kulmar, Co-Director RetailOasisRetailOasis
A presentation by Pippa Kulmar from the RetailOasis Big Breakfast. Talking about the shrinking lifecycle of a business and how successful businesses are addressing change. A more to being more ethical in their operations, focusing on culture and cooperating with start-ups.
Buy It to Try It: Where New Consumer Expectations Meet Retail-Redefining Inno...National Retail Federation
However financially and logistically burdensome, ecommerce merchandise returns are a necessary evil. Yet most retailers haven’t fully grasped consumers’ attitudinal change -- what could be called conditional buying -- driving those returns. Three recent ecommerce models -- home try-on, subscription shopping and e-stylist -- have seized upon the conditional buying attitude as a given. Together, they symbolize retail’s shift from product- to service-centricity. Learn how these ecommerce models are capturing the new consumer fervor for convenience, curation and continuity and converting transactions into relationships in the process. Presentation from Retail's Digital Summit 2016.
Creating a Category: How Drizly Transformed the Adult Beverage Industry--One ...National Retail Federation
Now in 21 major metropolitan markets, alcohol delivery startup Drizly is using technology to serve up a superior online shopping experience. Drizly Co-Founder and CEO Nick Rellas is raw and honest as he shares his twin passions: problem solving and business, and opens up about starting a company in a fledgling category. Find out both the challenges uncovered and rewards earned as he and the Drizly team researched and navigated their way through the highly regulated alcohol industry while staying nimble and customer focused. Presentation from Retail's Digital Summit 2016.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
RetailOasis Big Breakfast 2017: Darren Aquilina PresentationRetailOasis
Our 3rd annual Retail Big Breakfast, DJ ( Group General Manager Marketing & Procurement, at Thorn Group Australia ) discusses they key trends in consumer electronics and their impact on retail.
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
The Huge Power of Small: Create a Customer Service Experience - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 1:30 pm session. Enjoy!
Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate growth of your business, how to increase customer acquisition and retention by creating a deep connection with them and how to attract and retain employees by giving them an added level of purpose in their day to day responsibilities. These ideas cost nothing to implement (because they’re so small), yet their impact is profound. And best of all, you can put them into action immediately.
Our 6th annual Big Breakfast, on the back of our time spent in NYC, Paris, + London talking to the best of the best retailers like Selfridges, Nordstrom, Neiman Marcus, Saks, Le Bon Marche as well as a summary of our time spent at the National Retail Federation Big Show.
RetailOasis Big Breakfast Presentation: Full RetailOasis
The full presentation from all our RetailOasis Big Breakfast presenters - Mark Teperson (Accent Group), Kelly Miller (Mirvac), James Johnson (SalesForce), Stephen Kulmar (RetailOasis) and Pippa Kulmar (RetailOasis.
RetailOasis Big Breakfast Presentation: PippaRetailOasis
Pippa Kulmar is a Co-Director at the retail consulting firm, RetailOasis. Here are her top 3 trends from her observations of retail generally as well as recent trip to NYC.
RetailOasis Big Breakfast Presentation: SteveRetailOasis
Steve Kulmar is the founder of retail consulting business RetailOasis. Here are his 4 key take aways from his time in NYC at the NRF Big Show, and general observations on the changes in retail.
RetailOasis Big Breakfast Presentation: JamesRetailOasis
James Johnson, Director of Industry Strategy for Retail + consumer goods at Sales Force, talking about the importance of mobile and the store as a customer acquisition vehicle
RetailOasis Big Breakfast: Mark Teperson, CDO Accent GroupRetailOasis
A presentation by Mark Teperson from the RetailOasis Big Breakfast - here we discuss seamless retailing - the melding of physical and digital. Looking at the success of Amazon has a key benchmark for retail.
The way retailers look at their in-store design is changing, with many choosing experience and aesthetic above cramming more stock onto the shop floor. But the savviest brands are starting to look at consumer psychology for new ways to engage consumers and get them to spend more time in stores. In this presentation we take a look at the human operating system (aka evolutionary psychology) and best practice in this space from around the world.
24. THEY NEED AT THEIR FINGERTIPS…
DIRECT COMMS
WITH
CONSUMER
ABILITY TO
ADVISE &
GUIDE
REPORTING
AND
ANALYICS
NEW
PRODUCT
INFO
CUSTOMER
PROFILING
PURCHASE
HISTORY
#retailoasis
25. WITH THIS INFORMATION,
SALES ASSOCIATES CAN
BUILD SUSTAINABILITY
RELATIONSHIPS WITH THEIR
CUSTOMERS
#retailoasis
30. It took Uber
5 years to book
its billionth trip
then…
6 months to book its
2nd billionth journey
31. Standalone "big box" stores Traditional Malls Local independant stores not in malls
38%
50%
59%
42%
53%
63%
Source: Deloitte 2016 Holiday Survey (US)
At which of these types of stores do you plan to shop this holiday season?”
In the US, traffic to physical stores continues to decline…
but, purchase intent is up
32. 2016
US$0
US$100
US$200
US$300
US$400
Top 8 US Retail Amazon
US$355.9
US$298
Half of every additional dollar spent online in the US is with
Change in market value 2006 vs 2016 (US$B)
25%
1,934%
51. THE UNDERPINNERS THE ENGINE
• Seek to understand the
customer
• Help them achieve their
personal goals
• Optimal efficiency and
rigorous measurement
• Profit is still a goal
• The best engines might be
complex to make but are
simple and elegant to use
54. UNDERSTAND PURPOSE
Purpose sets your world, it should be where you and your
customers agree to play. It’s as wide as you want it to be -
provided you operate with authenticity and permission
58. NORDSTROM'S COMMITMENT
In store or online, wherever new opportunities arise, Nordstrom
works relentlessly to give customers the most compelling
shopping experience possible. The one constant? John W.
Nordstrom's founding philosophy: offer the customer the best
possible service, selection, quality and value.
60. DRIVE SUSTAINABILITY
Sustainability is about paying attention to community standards and
then choosing to lead or when to participate in the related changes
Your customers would prefer you be responsible than give them a
loyalty program
Waste is a key concern, from plastic in landfill to unutilised assets, find
a way. Be consistent with your own brand and reputation
Don’t greenwash!
61. from: take to: give
take a position
share-holder oriented stakeholder alignment (SPICE)
create a purpose
sell a product promote a higher ideal
do business with anybody
(demographic)
do business with ‘believers’
(psychographic)
CSR responsible business
CREATING A LARGER BUSINESS SHIFT:
63. BE LOCAL
The cookie cutter doesn’t help your customer enjoy your company
Recognise you are part of the community you are located within
Customers remember difference and effort
65. BE PERSONAL
Don’t shout, have a conversation. Your customer will answer your questions for
as long as you show you are listening. Customise where you can
Listen, you might learn something
67. DON’T CARRY STOCK, CARRY SOLUTIONS
Talk to your customer, would they exchange ‘possibly have it now’ for
‘certainty at an agreed time’. Endless aisle is endlessly irritating
Offer services to help both of you
69. ‘channels are a language retailers
speak to justify what they’re spending
on IT. It’s not understood by the
customer’
Sir Charlie Mayfield, Chairman, John Lewis Partnership
75. “IT USE TO BE THAT THE ONLY THING THAT
MATTERED WAS THE SHAREHOLDER AND THE
BOTTOM LINE…
NOW WE WANT GREATER PURPOSE IN LIFE.
IF WE COULD GET EVERY BUSINESS TO ADOPT A
PROBLEM IT WOULD SOLVE BIG THINGS FOR THE
WORLD. IF WE DON’T DO THINGS LIKE THIS, WE
LEAVE IT TO GOVERNMENT AND THE SOCIAL
SECTOR - IT WON’T GET MUCH BETTER”
#retailoasis
76. “LONG-TERM THINKING IS MORE IMPORTANT
THAN SHORT-TERM.
THE QUESTION IS HOW DO WE MAKE SURE
WE’LL BE AROUND IN THE NEXT 100 YEARS?”
CEO, IKEA North America
#retailoasis
77. BUSINESSES RE-ORIENTING THIS WAY ARE
OUTPERFORMING…
TOTAL RETURN
15 YEARS 10 YEARS 5 YEARS 3 YEARS
FoE* COMPOSITE
*CONSCIOUS BIZ
1681% 410% 151% 83%
GOOD TO GREAT
COMPANIES
263% 176% 158% 222%
S&P 500 118% 107% 61% 57%
n.b. FOR composite includes Amazon, Starbucks, Ikea, Whole Foods, Nordstrom, Costco, REI, Ebay, Wegmans, Chipotle, L.L. Bean, Container Store, Trader Joes, New Balance, Patagonia etc.
#retailoasis
80. “IT’S NOT ONLY OUR JOB TO PROVIDE CLOTHING TO
WOMEN BUT ALSO TO LET THEM KNOW HOW MUCH
POWER THEY CAN HAVE IN THE FIGHT AGAINST
TRADITIONAL FASHION PRACTICES.
I HOPE THAT MOVING FOWARD SUSTAINABILITY ISN’T
SEEN AS AN ADDED BONUS FOR COMPANIES. IT SHOULD
BE THE STANDARD”
YAEL AFLALO, FOUNDER & CEO
#retailoasis
82. WHO’S DOING IT WELL?
WHOLEFOODS AND GOTHAM GREENS
#retailoasis
83. “HOW WOULD I FEEL IF WHAT I’M DOING RIGHT NOW IS
WRITTEN UP ON THE FRONT PAGE OF THE WALL STREET
JOURNAL OR THE NYT OR IF IT IS ON TV? WOULD I STLIL
DO IT?…THIS IS A USEFUL EXERCISE BECAUSE WE
SHOULDN’T BE EMBARRASSED OR ASHAMED OR
ANYTHING WE DO”
JOHN MACKEY, FOUNDER WHOLEFOODS MARKET
#retailoasis
88. RETAIL HAS TRADITIONALLY FOLLOWED A DERIVATIVE
MODEL - WHAT WORKED IN ONE COUNTRY WAS THEN
MADE TO WORK OR COPIED IN ANOTHER COUNTRY.
WE SEE COMPETITION AS VALIDATION - IF THEY’RE
DOING IT WE MUST DO IT TOO.
#retailoasis
89. “WHEN LOTS OF PEOPLE ARE
TRYING TO DO THE SAME THING
THAT’S THE DEFINITION OF
INSANITY”
PETER THIEL, FOUNDERS FUND
#retailoasis
90. WE ARE MOVING FROM GLOBALISATION TO
TECHNOLOGICAL PROGRESS - WHERE THE COMPETITION
DON’T EVEN THINK OF THEMSELVES AS RETAILERS
#retailoasis
91. “OUR VISION AT AMAZON IS TO BE THE WORLD’S MOST
CUSTOMER-CENTRIC COMPANY. WE DON’T VIEW OURSELVES
AS A BOOKSTORE OR A MUSIC STORE”
JEFF BEZOS, FOUNDER/CEO
#retailoasis
92. “THE EXPECTATION FOR GREAT CUSTOMER SERVICE
IS BEING SET BY DIGITAL NOT STORE. FROM THE TOP
DOWN WE LOOK AT THE DIGITAL POINT-OF-VIEW
AND HOW THAT WILL EFFECT HER EXPERIENCE”
REBECCA MINIOFF, FOUNDER/CEO
#retailoasis
93. “TO WIN YOU NEED GREAT TECHNOLOGY AND
THE BEST ENGINEERING TEAM”
MIKE MCNAMARA, TARGET CIO
#retailoasis
94. ⁃ Amazon Alexa in home
⁃ Warby Parker
⁃ Glossier
⁃ Outdoor Voices
AMAZON ALEX @ CES
101. EMERGING
MILLENNIAL
GENERATION - NO
NEED TO OWN
MINDSET
CONSCIOUS
CAPITALISM
THE SILICON
VALLEY EFFECT
ONLINE
COMMODITISING
PRODUCT + PRICE
RETAIL-AS-A
SERVICE
110. WE LIVE IN A TIME OF COMMODITISATION.
YOU CAN OVERCOME THIS THROUGH STRONG AND
EDITED CREATIVE DIRECTION - OR SAID ANOTHER
WAY NOT BEING EVERYTHING TO EVERYONE
111. “THE THING WE SELL AT OUR RESTAURANT IS
AVAILABLE AT EVERY OTHER RESTAURANT…IF
YOU’RE SELLING STUFF YOU’LL BE IN A COMMODITY
HEAP. YOU NEED A FLAVOUR OR A THREAD - TO BE A
GOOD EDITOR’
DANNY MEYER, CEO UNION SQUARE HOSPITALITY
121. 2.5 million
sq feet of exhibit space
140
countries represented
177,000+
attendees (+7K from last year)
580
exhibitors in Eureka Park
25,000
new products will launch
53,000+
international attendees
123. OSSIC X
- First headphones
designed for VR
- Markes music and
sound appear to
‘move’ as you turn your
head
124. - Only smartphones to
feature Google Tango
Technology
- Sensors convert a room
into a virtual playspace
- US$733-$1,333
125. - Turns any couch or
chair into a cockpit
- Matches with home
theatre, music, VR
126.
127.
128.
129. Razor Project Valerie
- Triple display laptop - still
in prototype phase
- 3x17” displayed designed
for gaming. 108 degree
wraparound experience
130. - Hear One: World’s first in-
ear computer
- Designed to be worn all
day, connects to AI
personal assistant and
dynamic translation
- US $299 pre-order
132. - World’s first wearable
blood alcohol sensor
- Inc. Socially enabled
mobile app to see ‘who’s
partying the hardest’
- US$99
133. Hair Coach
- L’areal & Withings - a hair
advisor in brush form
- Trains you to improve
brushing technique by
vibrating when stroked
too hard
- US$200
134.
135. Kissenger
- World’s first mobile kiss
messenger
- Kiss loved ones even
when you’re physically
apart.
136. THEN (90s) NOW (00s) NEXT (20s)
INFORMATION
AGE
INTERACTIVE
AGE
IMMERSIVE
AGE
connected computers
allowed those who
controlled knowledge to
dominate
connected devices
allowed those creating
compelling experiences
to rule
advancements allow
those who push
reality to be seen as
leaders