The document outlines an introduction to 'Bliss Point' by Tinuiti, highlighting a session on marketing measurement, product offerings, and a live demo. Key topics include measuring media impact, budget allocation, and understanding brand equity alongside operational challenges in marketing. Speakers include Wilson Reed, Jake Thomas, and Lauren Wolfen, who will lead a Q&A session.

1. Introducing Bliss
Point
By Tinuiti

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Wilson Reed
Director of Product Marketing
Join our chat and submit questions for live Q&A

3. Our Speakers
Jake Thomas
Head of Business
Development
Lauren Wolfen
SVP of Product

4. Agenda
● Marketing measurement landscape
● Bliss Point Overview
● Live Bliss Point Demo
● Q&A
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5. Paste your client logo
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Paste your client logo
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Signal Loss
Questionable Data
Channel
Diversification
Privacy Regulations
Imperfect
Measurement Options
Marketers are left with more questions than answers
?
?
?

8. O W N I N G T H E H O L I S T I C R O A S E Q U A T I O N
Rapid MMM | Always-on Incrementality | Forecasting | Brand Equity | Creative Insights | In-Store Sales
Brand
Driven
ROAS
Offline
Channel
ROAS
Online
Channel
ROAS
Online DTC
ROAS
Holistic
ROAS
Paid Media Spend
P R O D U C T S T A C K

9. Cross Channel Reporting
Bliss Point sets a new standard in media measurement
● How am I tracking against my media
budget?
● What is my total spend and return?
● How are individual channels and
platforms contributing to our goals (or
use “to the return on investment”)?
● What trends exist in my data over time to
inform our investment strategy?
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10. Rapid MMM
Bliss Point sets a new standard in media measurement
● What is the holistic impact
● How should I allocate budget by channel,
platform, and tactic in order to maximize
returns?
● What is the impact of seasonality in our
media mix and how should we adjust our
budget to accommodate?
● How much of my budget should go to
driving store traffic vs. ecommerce
traffic?
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11. Brand Equity
Bliss Point sets a new standard in media measurement
● Is my brand being perceived favorably?
● How is paid media directly impacting
brand awareness?
● Which channels are best for driving
awareness for my brand and how much
should I spend?
● How does our brand equity impact
revenue?
● What is our incremental ROAS from
media driven brand equity?
● How long does it take for my media
spend to impact my brand equity?
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12. Bliss Point
Live Demo

13. Q&A
Jake Thomas
Head of Business
Development
Lauren Wolfen
SVP of Product

14. Thank you