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Introducing Bliss
Point
By Tinuiti
Today’s Logistics
Recording & slides will be in your inbox tomorrow
Log back anytime with same link
Wilson Reed
Director of Product Marketing
Join our chat and submit questions for live Q&A
Our Speakers
Jake Thomas
Head of Business
Development
Lauren Wolfen
SVP of Product
Agenda
● Marketing measurement landscape
● Bliss Point Overview
● Live Bliss Point Demo
● Q&A
4
Paste your client logo
on the slide master
within these bounds
Paste your client logo
on the slide master
within these bounds
5
Signal Loss
Questionable Data
Channel
Diversification
Privacy Regulations
Imperfect
Measurement Options
Marketers are left with more questions than answers
?
?
?
Introducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti Webinar
O W N I N G T H E H O L I S T I C R O A S E Q U A T I O N
Rapid MMM | Always-on Incrementality | Forecasting | Brand Equity | Creative Insights | In-Store Sales
Brand
Driven
ROAS
Offline
Channel
ROAS
Online
Channel
ROAS
Online DTC
ROAS
Holistic
ROAS
Paid Media Spend
P R O D U C T S T A C K
Cross Channel Reporting
Bliss Point sets a new standard in media measurement
● How am I tracking against my media
budget?
● What is my total spend and return?
● How are individual channels and
platforms contributing to our goals (or
use “to the return on investment”)?
● What trends exist in my data over time to
inform our investment strategy?
9
Rapid MMM
Bliss Point sets a new standard in media measurement
● What is the holistic impact
● How should I allocate budget by channel,
platform, and tactic in order to maximize
returns?
● What is the impact of seasonality in our
media mix and how should we adjust our
budget to accommodate?
● How much of my budget should go to
driving store traffic vs. ecommerce
traffic?
10
Brand Equity
Bliss Point sets a new standard in media measurement
● Is my brand being perceived favorably?
● How is paid media directly impacting
brand awareness?
● Which channels are best for driving
awareness for my brand and how much
should I spend?
● How does our brand equity impact
revenue?
● What is our incremental ROAS from
media driven brand equity?
● How long does it take for my media
spend to impact my brand equity?
11
Bliss Point
Live Demo
Q&A
Jake Thomas
Head of Business
Development
Lauren Wolfen
SVP of Product
Thank you

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Introducing Bliss Point by Tinuiti Webinar

  • 2. Today’s Logistics Recording & slides will be in your inbox tomorrow Log back anytime with same link Wilson Reed Director of Product Marketing Join our chat and submit questions for live Q&A
  • 3. Our Speakers Jake Thomas Head of Business Development Lauren Wolfen SVP of Product
  • 4. Agenda ● Marketing measurement landscape ● Bliss Point Overview ● Live Bliss Point Demo ● Q&A 4
  • 5. Paste your client logo on the slide master within these bounds Paste your client logo on the slide master within these bounds 5 Signal Loss Questionable Data Channel Diversification Privacy Regulations Imperfect Measurement Options Marketers are left with more questions than answers ? ? ?
  • 8. O W N I N G T H E H O L I S T I C R O A S E Q U A T I O N Rapid MMM | Always-on Incrementality | Forecasting | Brand Equity | Creative Insights | In-Store Sales Brand Driven ROAS Offline Channel ROAS Online Channel ROAS Online DTC ROAS Holistic ROAS Paid Media Spend P R O D U C T S T A C K
  • 9. Cross Channel Reporting Bliss Point sets a new standard in media measurement ● How am I tracking against my media budget? ● What is my total spend and return? ● How are individual channels and platforms contributing to our goals (or use “to the return on investment”)? ● What trends exist in my data over time to inform our investment strategy? 9
  • 10. Rapid MMM Bliss Point sets a new standard in media measurement ● What is the holistic impact ● How should I allocate budget by channel, platform, and tactic in order to maximize returns? ● What is the impact of seasonality in our media mix and how should we adjust our budget to accommodate? ● How much of my budget should go to driving store traffic vs. ecommerce traffic? 10
  • 11. Brand Equity Bliss Point sets a new standard in media measurement ● Is my brand being perceived favorably? ● How is paid media directly impacting brand awareness? ● Which channels are best for driving awareness for my brand and how much should I spend? ● How does our brand equity impact revenue? ● What is our incremental ROAS from media driven brand equity? ● How long does it take for my media spend to impact my brand equity? 11
  • 13. Q&A Jake Thomas Head of Business Development Lauren Wolfen SVP of Product