This document discusses the key factors that make a great retail business: creativity, focus, and measurement. It provides examples of companies that exemplify each factor at their core. Restoration Hardware is used to illustrate creativity at the core, driven by the visionary leadership of Gary Friedman. REI demonstrates focus, with its roots firmly planted in the outdoors. Amazon is presented as having measurement at its core, constantly testing new initiatives like Amazon Go and Amazon Fresh to gain customer insights. The document argues these three factors: creativity, focus, and the ability to measure performance, are critical for any great retail business.

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PIPPASteve Kulmar, Founder
RetailOasis
RetailOasisBigBreakfast

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THE TWO QUESTIONS I GET
ASKED THE MOST

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METHODOLOGY
1. WHAT IS THE
ONE THING THAT
WILL KILL US IN
THE FUTURE?

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2. WHAT REALLY
MAKES A GREAT
RETAIL BUSINESS?

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Combined US$3 Trillion

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Invadingour
privacy?
Killing
Bricks&
Mortar
Monopolistic
Practices
Destroying
Traditional
Businesses

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Apple has created over
2,000,000
jobs across the US

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Google controls
89%
of internet searches

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Amazon handles
75%
of electronic book sales

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More US households
have a relationship
with Amazon Prime
than God

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Facebook products are
used by
95%
of young adults.

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Together, Apple &
Google provide
99%
of mobile phone
operating systems

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Google & Facebook have
an advertising duopoly
accounting for
two-thirds
of online advertising
spend

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Alibaba’s record for
Single’s Day is
US$25.3 billion
of purchases

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METHODOLOGY
With their intimate knowledge of our
lives via algorithms and data collation
chances are they will always know
your customers better than you

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2. WHAT REALLY
MAKES A GREAT
RETAIL BUSINESS?

21. CREATIVITY
Passion and drive
with the ability to
commercialise it

22. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at

23. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at
MEASUREMENT
The insight to
know what to
measure and how
to use it

24. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at
MEASUREMENT
The insight to
know what to
measure and how
to use it
CREATIVITY AT THE CORE

25. RESTORATION HARDWARE

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RESTORATION HARDWARE CREATIVITY

27. GARY FRIEDMAN
Chairman/CEO
“At RH we concur, and believe
vision is everything. It is the
light that removes the darkness,
the answer inside every
problem, the ability to imagine
a better way, a brighter day.
Vision ignites the human spirit,
generating hope and inspiration
that can fill a person with
passion, give a project a
purpose, and turn a Company
into a cause.”

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SUPERMOON BAKERY

29. RY STEPHEN
Founder
“The concept is just what we do
best, which is putting forward
pastry, croissants, and
doughnuts that we’re really
proud of in a fun, playful
manner.
It’s what we love doing!”

30. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at
MEASUREMENT
The insight to
know what to
measure and how
to use it
FOCUS AT THE CORE

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REI

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REI FOCUS

33. REI
“No matter how large we
grow, our roots remain firmly
planted in the outdoors. Our
passion for outdoor
adventure is clear, whether
you visit any of our stores
across the country, phone us,
or interact with us online.”
Focus

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CW PENCIL ENTERPRISE

35. CW PENCIL
As simple as it may be, the
pencil is something which
despite advances in
technology will never
become obsolete. Whatever
you may use them for, we
want to make sure that you
can have any pencil your
heart, hand, or collection
desires.
Focus

36. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at
MEASUREMENT
The insight to
know what to
measure and how
to use it
MEASUREMENT AT THE CORE

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AMAZON BOOKS

38. AMAZON MEASUREMENT

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METHODOLOGY
AMAZON GO
AMAZON FRESH
AMAZON GO

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METHODOLOGY
AMAZON FRESH

41. CREATIVITY
Passion and drive
with the ability to
commercialise it
FOCUS
Discipline to stick
to what you’re
good at
MEASUREMENT
The insight to
know what to
measure and how
to use it

42. Thank You
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