The document is an agenda for a meeting between 180Fusion and Google that focuses on digital marketing strategies. The agenda includes introductions of key representatives, a discussion of Google's multi-device capabilities and insights for succeeding in a multi-screen world, and a Q&A session. Key takeaways emphasize the importance of having an integrated multi-screen strategy, being present across all devices, optimizing the customer experience, and measuring all conversions.
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic BuyingDigiday
Programmatic buying is a significant and growing segment of the mobile advertising space. With a leading mobile advertising exchange and as one of the largest bidders on real-time mobile advertising, Millennial Media will share practical tips to getting started with programmatic buying, and will illustrate how agencies, and their advertisers, can benefit from this shift to reach consumers precisely when and where it matters most – on their mobile device.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Tech Talk with Millennial Media: Getting Started with Mobile Programmatic BuyingDigiday
Programmatic buying is a significant and growing segment of the mobile advertising space. With a leading mobile advertising exchange and as one of the largest bidders on real-time mobile advertising, Millennial Media will share practical tips to getting started with programmatic buying, and will illustrate how agencies, and their advertisers, can benefit from this shift to reach consumers precisely when and where it matters most – on their mobile device.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
Marketing Automation Summit - Ici Paris XL - Brussels September 2014blue2purple
Automation at the heart of e-commerce campaign management.
Product catalogs are now the topic of an optimization through XML feeds, allowing real time updates of prices, stock and promotions.
Merchant Center, Google Shopping, Dynamic Search Ads have become crucial.
Ici Paris XL has tested it over the past 18 months with great success.
Discover the impact of automation on the marketing cost here.
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Navigating Location-Based Marketing: Best Practices From The InnovatorsG3 Communications
Emerging location technologies are transforming the ways retailers connect with consumers.
Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.
Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?”
During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.
Get the latest news and Google Search & Tool Updates for October 2019.
Including:
*Google algorithm updates
*Google search updates
*Google Ads updates
*Google tool updates
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
In this session, we partnered with DataHawk, an eCommerce analytics platform, to discuss new updates coming to Walmart Connect, how to structure your strategy using Share of Voice tools, and the ways to create an insights-based strategy with Walmart Advanced Insights.
K8 2014 - Product Vision and Client Success Kenshoo
Presentation from Kenshoo CRO, Ted Krantz, SVP of Product, Will Martin-Gill, and MD of Client Excellence, Susane Berger, shared at Kenshoo's K8 Summit on September 16th, 2014.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
Marketing Automation Summit - Ici Paris XL - Brussels September 2014blue2purple
Automation at the heart of e-commerce campaign management.
Product catalogs are now the topic of an optimization through XML feeds, allowing real time updates of prices, stock and promotions.
Merchant Center, Google Shopping, Dynamic Search Ads have become crucial.
Ici Paris XL has tested it over the past 18 months with great success.
Discover the impact of automation on the marketing cost here.
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Navigating Location-Based Marketing: Best Practices From The InnovatorsG3 Communications
Emerging location technologies are transforming the ways retailers connect with consumers.
Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.
Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?”
During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.
Get the latest news and Google Search & Tool Updates for October 2019.
Including:
*Google algorithm updates
*Google search updates
*Google Ads updates
*Google tool updates
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
In this session, we partnered with DataHawk, an eCommerce analytics platform, to discuss new updates coming to Walmart Connect, how to structure your strategy using Share of Voice tools, and the ways to create an insights-based strategy with Walmart Advanced Insights.
K8 2014 - Product Vision and Client Success Kenshoo
Presentation from Kenshoo CRO, Ted Krantz, SVP of Product, Will Martin-Gill, and MD of Client Excellence, Susane Berger, shared at Kenshoo's K8 Summit on September 16th, 2014.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Hospital Marketing - Messaging Trends- new era of branding and marketing acti...connectingdots
Emergence of medical marketing consultants, MBA courses in hospital management, the beginning of regular advertising campaigns are all heralding a new era of branding and marketing activities from the hospitals themselves.
In this article we aim to explore some of the ‘claims, RTBs (reasons to believe) that hospitals are using in their adverts to market themselves.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Tips: 4 Approach To Architecture Design
Feel free to download, share and spread it.
Thank you in advanced for quoting me as the author :)
_
For more summary
http://asasku.blogspot.com/2011/08/tips-4-approach-to-architecture-design.html
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Google display advertising - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Google display advertising' as part of the Digital Deep Dive workshop.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Roxanne Brownlee - Google - Future proofing in the digital eraHallam
In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
mobile future presentatie op Mobile Strategy Event 18 decemberOrangeValley
Hoe krijgen we de juiste boodschap aan de juiste persoon op het juiste moment op het juiste device. De mogelijkheden om gericht online te adverteren worden toegelicht zoals bijvoorbeeld TrueView In-stream Ads en Image Banners. Tevens staan zij stil bij mobile biedstrategien en rijken ze in hun presentatie een aantal KPI's aan voor een succesvolle strategie.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
Google and 180Fusion Discuss Successful Paid Search Strategies180Fusion
For More Information visit; http://www.180fusion.com
1.877.321.4180
sales@180fusion.com
180Fusion and Google got together at Google HQ to discuss paid search strategies and new technology.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. Google Confidential and Proprietary
Today’s Agenda
Introductions (5 mins)
Any Time, Any Place, Any Device (10 mins)
Multi-Screen World: Insights for Succeeding (20 mins)
Key Takeaways (5 mins)
Q&A (5 mins)
4. Business Objectives for Clients:
• Educate clients on Google’s ever-growing suite of offerings
• Promote Search, Mobile, Display, YouTube as aligned with client
business needs
• Support clients in growing new business
Bio:
• 5+ years focused on cross-platform and strategic advertising products
• Advisor to many SMBs in a variety of industries including retail,
engineering, and technology on Business Strategy and Digital
Marketing
• Currently managing high profile SMB partnerships for increased
adoption of, and success with, Google advertising solutions
Google Confidential and Proprietary
Google, Channel Sales
Bo Pulito – Strategic Partner Manager
Marketing Discussion
5. Business Objectives for Clients:
• Increase sales, general qualified leads, build brand awareness by driving
qualified traffic in profitable way
• Grow companies digital presence in the areas of PPC, SEO, Mobile &
Social Media Marketing
• Support overall strategy for online client growth
Bio:
• Industry veteran with 17+ years in software and internet sector
• 180fusion awarded Inc 500 fastest growing private companies & Top 20
Best Places to Work
• Contributor to Wired, Tech.co ,Social Media Today, Search Engine Journal
• Successfully led Fortune 500 executives to SMB market on digital
marketing initiatives.
• On the Board of Directors of Non Profits & Tech companies
Google Confidential and Proprietary
180Fusion
Scott Cohen – CEO
Marketing Discussion
6. Any Time, Any Place, Any Device
Google Confidential and Proprietary
The Digital Revolution
9. The digital revolution in context
information communication
2006
1B
Google Confidential and Proprietary
2003
500M
1994
Users 77M
1998 2000
400M
2010
1.9B
distribution and
commerce
“read” “buy” “talk”
2014
3B
10. MORE THAN 50% OF ONLINE DEVICES ARE
Google Confidential and Proprietary
MOBILE
11. That growth is still going….
internet users worldwide
digital information in the world(videos,
photos, music, texts, etc.)
2010 800 exabytes
2020 53 zettabytes
Google Confidential and Proprietary
2010 1.9B
2020 5 B
mobile subscribers
2010 5 B
2020 10 B
12. Moment Search Conversion Report
Google Confidential and Proprietary
The audience journey has changed
Source: Google Multi Screen World Study, 2013, www.thinkwithgoogle.com
65%
of retail search journeys start
on mobile
Consumers have new ways to convert
15. Majority of our daily media interactions are screen based
90%
Google Confidential and Proprietary
10%
Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else
did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.
16. Google Confidential and Proprietary
Context drives device choice
Today consumers own multiple devices and move seamlessly
between them throughout the day
19. Consumers rely on search to move between devices
Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q.
You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please
indicate the way(s) in which you did this.
Google Confidential and Proprietary
21. DO YOU HAVE MULTI-SCREEN STRATEGY?
Google Confidential and Proprietary
22. Do you have an integrated search strategy?
search engine results page heat map
after 2 seconds after 8 seconds
Google Confidential and Proprietary
first 5-6 links on the left get the most attention
23. Digital Marketing Spend for Companies in 2014*
Google Confidential and Proprietary
• Eight out ten marketers
identify mobile as significant
– yet only 3% of marketing
budget goes to this area
• Nearly half of digital
marketing budget is spent on
search, with 31% on Paid
Search and 18% on SEO
• 63% of businesses will be
increasing their paid search
budget for 2014, while 47%
plan to do so for SEO
*Source: SEMPO State of Search Marketing Report 2013
27. Midnight 3am 6am 9am 12pm 3pm 6pm 9pm
Google Confidential and Proprietary
On all devices, at all times of day
Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010
33. of people who visit a website leave
without completing the actions
marketers want them to take
70%
- X
Your Site
Re-engage with visitors who’ve shown an interest in your products or
Google Confidential and Proprietary
services
96%
of people abandon their shopping
cart without completing a purchase
Your Ad
Relevant to behavior
37. Attribute, evaluate and optimizethe whole customer journey
Google Confidential and Proprietary
38. 180Fusion and Google helps you complete the picture
Mobile Ads: consumers turn to
their devices in various contexts –
be there when they do!
Display Ads: Reach
users further down the
purchase funnel;
engage & re-engage
them!
Google Confidential and Proprietary
Google and 180Fusion
support teams can help
you increase your
success
40. Google Confidential and Proprietary
• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
Key Takeaways
Be There
41. Google Confidential and Proprietary
Be There Be Relevant
• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
Key Takeaways
• Try your own site on mobile and do
a transaction. Was it what you
expected?
• Try a search for your own product
on mobile and tap on it. Is the
experience easy to complete?
For Constantly
Connected Customers
Engage New
Consumer Contexts
42. Google Confidential and Proprietary
• Find out how much of your
traffic/revenue is coming
from mobile. What's been
the growth?
• Try your own site on mobile and do
a transaction. Was it what you
expected?
• Try a search for your own product
on mobile and tap on it. Is the
experience easy to complete?
• Follow-up with your digital team on
how they measure mobile ROI.
• Are you accounting for mobile's
impact on in store sales, call center
sales, cross device sales?
• If you have an app, ask your team
how they value app users.
Key Takeaways
Be There Be Relevant Be Optimized
For Constantly
Connected Customers
Engage New
Consumer Contexts
Measure All
Conversions
43. How to Manage Digital Marketing Effectively?
Google Confidential and Proprietary
Search
Video
Mobile
Offers
Local
Site
300 x 250
Display
Social
44. Google Confidential and Proprietary
180Fusion partnership has historically…
Increased Account Performance
Increased Customer Satisfaction
Decreased Advertiser Churn
Enhanced Google Customer Service
Expanded Advertising Product Mix
45. Google Confidential and Proprietary
Jump in!
Google confidential
Google Confidential and Proprietary
46. ““180Fusion’s 180Fusion Remarketing SEO and SEM on solutions Google allows on Google
us to
allows add value us to back maximize into our our ‘sunk’ digital costs. marketing It’s a great
so
opportunity we’re in front to of win our back addressable those users market that we’ve
at the
right already time driven and at to an the efficient site through cost.
other
advertising campaigns.”
Eric Hannelius
Vision Payment
Solutions
President & CEO
Eric Hannelius
Vision Payment
Solutions
President & CEO
Google Confidential Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes ConfideGntoiaolg alen d- cPornofpidrieentatirayl
n=1,372 Q: How long after the search on your mobile device did you start these activities?.
48. thank you!
For Personalized, One on One Consultation,
Google Confidential ConfideGntoiaolg alen d- cPornofpidrieentatirayl
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