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IMAGINATION
DEVIATION
INNOVATION
MEDIOCRITY LOOKS FOR PRECEDENT
LOGIC WILL GET YOU FROM A TO B.
IMAGINATION WILL GET YOUR
EVERYWHERE
EINSTEIN
BE DEVIANT
QUESTION & CHALLENGE WIDELY HELD
SOCIETAL, CULTURAL OR CATEGORY
NORMS
‘We’re a planet of seven billion
ninnies living in a civilisation that was
created by a few thousand amazingly
smart deviants’
SCOTT ADAMS
the earth is round wireless comms
evolution equal rights
revolve around sun
free press
“we confirmed that
acting deviantly leads
to greater creativity…
The link is explained by
a heightened feeling of
being unconstrained
by rules”
source: Evil Genius! How dishonesty can lead to greater creativity. Study by Harvard University and University of Southern California
THE EVIL GENIUS STUDY:
“The very act of cheating
primed the mind for rule
breaking in general, and this
sense of freedom translated
into creativity.”
Psychology review of Evil Genius Study
RULE BREAKING
ALLOWS US TO
COMBINE IDEAS
THAT HAVE NEVER
BEEN PUT
TOGETHER
BEFORE…TO STEAL
WHY?
GOOD ARTIST COPY, GREAT ARTIST STEAL
PICASSO
‘CREATIVITY IS JUST CONNECTING THINGS. WHEN
YOU ASK CREATIVE PEOPLE HOW THEY DID
SOMETHING, THEY FEEL A LITTLE GUILTY BECAUSE
THEY DIDN’T REALLY DO IT, THEY JUST SAW
SOMETHING, IT SEEMED OBVIOUS TO THEM AFTER
A WHILE. BECAUSE THEY WERE ABLE TO CONNECT
EXPERIENCES THEY’VE SYNTHESISED NEW THINGS’
STEVE JOBS
COPY + COMBINE = TRANSFORMATION
didn’t invent the EV didn’t invent the mobile
phone
didn’t invent renting
houses
didn’t invent the taxi
industry
BEING DEVIANT?
PRIME
YOURSELF
BE AWARE OF
THE RULES,
QUESTION
THEM, THEN
BREAK THEM
CREATE
ASSOCIATIONS
BETWEEN
UNRELATED
ELEMENTS
+ +
FINALLY…
PRIME
YOURSELF
BE AWARE OF
THE RULES,
QUESTION
THEM, THEN
BREAK THEM
CREATE
ASSOCIATIONS
BETWEEN
UNRELATED
ELEMENTS
+ +
BE BLINDLY OPTIMISTIC
BE THE DEVIANT
THANK YOU
#retailoasis www.retailoasis.com

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Imagination, Deviation and Innovation.

  • 3. LOGIC WILL GET YOU FROM A TO B. IMAGINATION WILL GET YOUR EVERYWHERE EINSTEIN
  • 5. QUESTION & CHALLENGE WIDELY HELD SOCIETAL, CULTURAL OR CATEGORY NORMS
  • 6. ‘We’re a planet of seven billion ninnies living in a civilisation that was created by a few thousand amazingly smart deviants’ SCOTT ADAMS
  • 7. the earth is round wireless comms evolution equal rights revolve around sun free press
  • 8. “we confirmed that acting deviantly leads to greater creativity… The link is explained by a heightened feeling of being unconstrained by rules” source: Evil Genius! How dishonesty can lead to greater creativity. Study by Harvard University and University of Southern California THE EVIL GENIUS STUDY:
  • 9. “The very act of cheating primed the mind for rule breaking in general, and this sense of freedom translated into creativity.” Psychology review of Evil Genius Study
  • 10. RULE BREAKING ALLOWS US TO COMBINE IDEAS THAT HAVE NEVER BEEN PUT TOGETHER BEFORE…TO STEAL WHY?
  • 11. GOOD ARTIST COPY, GREAT ARTIST STEAL PICASSO
  • 12. ‘CREATIVITY IS JUST CONNECTING THINGS. WHEN YOU ASK CREATIVE PEOPLE HOW THEY DID SOMETHING, THEY FEEL A LITTLE GUILTY BECAUSE THEY DIDN’T REALLY DO IT, THEY JUST SAW SOMETHING, IT SEEMED OBVIOUS TO THEM AFTER A WHILE. BECAUSE THEY WERE ABLE TO CONNECT EXPERIENCES THEY’VE SYNTHESISED NEW THINGS’ STEVE JOBS
  • 13. COPY + COMBINE = TRANSFORMATION didn’t invent the EV didn’t invent the mobile phone didn’t invent renting houses didn’t invent the taxi industry
  • 14. BEING DEVIANT? PRIME YOURSELF BE AWARE OF THE RULES, QUESTION THEM, THEN BREAK THEM CREATE ASSOCIATIONS BETWEEN UNRELATED ELEMENTS + +
  • 15. FINALLY… PRIME YOURSELF BE AWARE OF THE RULES, QUESTION THEM, THEN BREAK THEM CREATE ASSOCIATIONS BETWEEN UNRELATED ELEMENTS + + BE BLINDLY OPTIMISTIC
  • 16. BE THE DEVIANT THANK YOU #retailoasis www.retailoasis.com