This document discusses the importance of deviation and rule-breaking for creativity and innovation. It contains several quotes that promote questioning norms and conventions. The key ideas are: 1) Deviating from rules and norms allows one to combine ideas in new ways, leading to creativity and innovation. 2) Studies have shown that acting deviantly and feeling unconstrained by rules can increase creativity. 3) To foster creativity, one should prime themselves by being aware of rules and questioning them before breaking them to make new connections.