This document outlines the business model of A Brand New Bag, a retail franchise that sells authentic designer brands at affordable prices. It discusses their mission to help families look good and feel smart through savings. Franchisees are given a turnkey retail system including training, merchandise, and support. Customers benefit from name brands through reverse layaway which allows purchases to be taken home immediately with payments over 11 months with no interest. The goal is to become the largest retail chain through helping ordinary people create extraordinary incomes and successful businesses of their own.