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Marketing Skill
- 2. Quiz “Just do it!” "Finger-lickin' good." “Because I'm worth it" "The Power to Be Your Best." "The best a man can get." “Moving forward.” “I’m lovin’ it!” “Keep walking”
- 3. MARKETING SKILLS! Characteristics ofgood seller Key success factors Simple techniques SWOT Analysis Questions
- 5. Selling skills? Selling skills? • You are good speaker • You are a good listener • You communicate high level of • You ask alot of questions knowledge • Your focus is always the clients needs • Very high product knowledge • You focus on solving problems rather than • Your prices are cost efficient, you are selling using negotiating techniques to colse the sale • You talk way less than the client • Your presentation skills are very good • You are very patient • You use impatienceas a technique to • You wait as long as possible before closing drive the sale the sale • You are not afraid to close the sale – • You are converned about human relations also early in the process and take the time to get to know the costumer • You have a standarised and systematic way of selling • You adress doubts as a sign of interest from the client • You have a special skill of convincing the client that their doubts are not important
- 6. Extract from DaleCarnegie: ”How to make friends and influence people.” “Make the other person feel important - and do it sincerely.”
- 7. Key success factors •Clear ambitions/goals and you know WHY you are doing what you are doing • High level of motivation and drive • Diciplined and hard worker • Confidence
- 8. Intention: • Know what you are doing and why! • What do we want to achieve contacting this client? • What kind of meeting do we want to set up? • What do we want to achieve in that meeting? Have a plan, and have clear objectives for everything you do. Only then we can be successful!
- 9. Motivation: • How motivated am I? • What motivates me? • Competence and learning = motivation? • Success = motivation? • Competition = motivation? Achieving small milestones and having good experiences will contribute to make new good experiences and successes.
- 10. Dicipline: • Sales is hard work and is always challenging • Sales is systematic and time demanding • You must handle challenges – Never give up! • Without dicipline you won`t be successful in your sales If you are diciplied enough to do your job correct. To actually do the small but important things and follow up! You will be successful and reach your target!
- 11. What gives confidence? • The competency we have • The experiences we get • The successes we achieve • Talent • External factors Confidence in yourselve and your product is crucial for any salesperson! Why would anyone believe you or what you say about your product if you don`t?
- 12. Success factor!! The easiestformula to success is the one you can 100% decide and influence yourself: Activity * Activity = RESULTS!!
- 13. SWOT Analysis •Strengths -helpful to achieving the objective •Weaknesses - harmful to achieving the objective •Opportunities: external cond itions that are helpful to achieving the objective •Threats: external conditions which could do damage to the business's performance
- 15. Become genuinly interestedin other people Smile Remember names Be a good listener Talk in terms of the other person`s interest
- 16. Of course youare interested in what you want. But no one else is. The rest of us are just like you: we are interested in what we want.
- 17. ”If there isany one secret of success, it lies in the ability to get the other person`s point of view and see things from that person`s angle as well as from your own” --------- Henry Ford