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1.IntroductionToMediaand
InformationLiteracy(Part3):
FundamentalElementsofMediaLiteracy
CriticalThinking
Learners will beableto…
discuss thefundamental elements ofmedia literacy (SSHS);
relate critical thinkingwithmedia andinformation literacy inthe
production, consumption, andtransfer ofmedia andinformation
productsbythesociety(SSHS);and
continuously developtheircritical thinkingskills(SSHS).
I-FundamentalElements ofMediaLiteracy
II-CriticalThinking
A. Definition
B. FallaciesofThinking
C. ImportanceofCriticalThinking
III-FormativeAssessments
A. Applying CriticalThinking
WhatisMediaLiteracy?
byCenterforMediaFreedom&Responsibility,Philippines
https://www.youtube.com/watch?v=q8ntNPXQnS0
Whatismedialiteracy?
Howismedialiteracyrelatedto
informationliteracyanddigitalliteracy?
Whyismediaandinformationliteracy
veryimportantfordemocracy?
TEXTBOOKP.15
1. Anawarenessoftheimpactof media.
2. Anunderstandingoftheprocessofmasscommunication.
3. Strategiesforanalyzinganddiscussingmedia messages.
4. Anunderstandingofmediacontentasatextthatprovidesinsightintoourculture
andourlives.
5. Theabilitytoenjoy,understand,andappreciatemediacontent.
6. Anunderstandingoftheethicalandmoralobligationsofmedia
practitioners.
7. Developmentofappropriateandeffectiveproductionskills.
8. Criticalthinking skillsenablingthedevelopmentofindependentjudgments
aboutmediacontent
TEXTBOOKP.15
Relatethefundamentalelements
ofmedialiteracyinthefollowing
controversialandviralevents/
issues:
FHMPhilippines,CoverofMarchIssue,
2012
UploadedonFHMofficialFacebookpage
onFeb.25,2012
Issue:Racist
Result:FHMrecalls'racist'coverofMarch
issueandapologized,BellaPadilla
apologizedonTwitter
"TheNakedTruth“,BenchPhilippines
fashionshowin2014
Issue:Sexist
Result:Benchmadeapublicapologyon
Facebook,CocoMartinissuedapublic
apologythroughanofficialstatement
T-ShirtatSM Store, SM Megamall(2014)
Theissue wasposted on Facebook byKaren
Kunawicz
Issue: Trivializationof Rape,PromotingRape
Culture
Result: SMrespond to theissue viaTwitter
account@smsupermalls, immediately pulled
outall thet-shirts ofthe consignorthat
distributes them.
https://www.facebook.com/photo.php?fbid=10154573238555361
&set=a.10152203910670361.913399.590115360&type=3
 Criticalthinking istheintellectuallydisciplined
processofactivelyandskillfullyconceptualizing,
applying,analyzing,synthesizing,and/orevaluating
informationgatheredfrom,orgeneratedby,
observation,experience,reflection,reasoning,or
communication, asaguidetobeliefandaction(
ScrivenandPaul,1987)
Critical thinkingis thinkingaboutyour thinking
while you're thinkinginordertomake your
thinkingbetter(Paul, 1992)
Whyiscriticalthinking
veryimportant?
Theabilitytorecognizefallacies ofthinking isoneofthefundamentals
ofcriticalthinking.
Youcanlearnmoreaboutfallacies byvisiting thesesites:
http://www.iep.utm.edu/fallacy/
http://www.nizkor.org/features/fallacies/
Whatmessageorargumentis
presentedinthisposter?
Doyouagreewiththemessage
orargument?Whyorwhynot?
WATCH:10BiggestScamsinPH
byABS-CBNNews
https://www.youtube.com/watch?v=0d33x7VMv0g
HowcanmediaandinformationliteracysaveFilipinosfrom
investmentscams?
Whyisitimportantforstudentstodevelop
theircriticalthinkingskills?
Howiscriticalthinkingrelatedtomediaand
informationliteracy?
 MediaandInformation LiteracybyBootsC.Liquigan, Diwa
 http://www.projectlooksharp.org/
 http://highered.mheducation.com/sites/dl/free/0072827580/88223/bar2758
0_ch02.pdf
 http://depts.washington.edu/nwmedia/sections/nw_center/curriculum_docs/
stud_combine.pdf
 http://www.iep.utm.edu/fallacy/
 https://churchm.ag/logic-fallacy/
 http://www.skillsyouneed.com/learn/critical-thinking.html
 http://www.gmanetwork.com/news/story/380375/hashtag/rape-t-shirt-at-
sm-store-draws-outrage-online
 http://www.gmanetwork.com/news/story/249620/showbiz/fhm-recalls-
racist-cover-of-march-issue-apologizes
 http://www.gmanetwork.com/news/story/380375/hashtag/rape-t-shirt-at-
sm-store-draws-outrage-online

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Copy of 1INTRO~4.Powerpoimt presentation

Editor's Notes

  1. We will discuss “3. Strategies for analyzing and discussing media messages” next meeting.
  2. In essence, critical thinking requires you to use your ability to reason. It is about being an active learner rather than a passive recipient of information. Critical thinkers rigorously question ideas and assumptions rather than accepting them at face value. They will always seek to determine whether the ideas, arguments and findings represent the entire picture and are open to finding that they do not. Critical thinkers will identify, analyze and solve problems systematically rather than by intuition or instinct. Source: http://www.skillsyouneed.com/learn/critical-thinking.html
  3. A fallacy is, very generally, an error in reasoning. This differs from a factual error, which is simply being wrong about the facts. To be more specific, a fallacy is an "argument" in which the premises given for the conclusion do not provide the needed degree of support. A deductive fallacy is a deductive argument that is invalid (it is such that it could have all true premises and still have a false conclusion). An inductive fallacy is less formal than a deductive fallacy. They are simply "arguments" which appear to be inductive arguments, but the premises do not provided enough support for the conclusion. In such cases, even if the premises were true, the conclusion would not be more likely to be true. Source: http://www.nizkor.org/features/fallacies/