Educational purposes

1. IDENTIFYING
PARTS OF A WHOLE
AND EMERGING
PATTERNS IN TRENDS

2. OBJECTIVES
 Identify parts of a whole
 Identify and explain an emerging pattern and
 Identify causes and consequences

3. What I Know
Directions: The following are statements about TREND. Write TRUE if the
sentence is correct, write FALSE otherwise. Write your answers on a
separate sheet of paper.
1. Trends are formed from the combination of things.
2. Music videos, image-sharing mobile apps, and emojis are some of
the more physical manifestations of people captivated by the visual
culture.
3. A larger thing (the whole) does not consist of smaller things or parts.
4. M egatrend includes urbanization, automation and changing
demographics.
5. Microtrend shows the tendency in the direction of some phenomenon
that is fairly pervasive within a given sphere of influence and lasts for
only a few years and is common to business management.

4. 6. Macrotrends can endure for surprisingly a long time and
affect most of the society.
7. Notebook and pen are basic in documentation.
8. Interviews and friendly-group discussions (FGD) are ways to
catch emerging patterns.
9. Identifying emerging patterns can be used to
introduce individuals, organizations and communities change,
improvement, transformation, and new opportunities.
10. Documentation is the stage where examination and combination
happen.

5. 11. The important thing in documentation is the ability to
physically keep information and data wherever and whenever you
may be.
12. New trends are labeled with new names or terms in the hope of
popularizing a phenomenon.
13. The tools that a trend spotter should find handy to use are
categorized into four activities such as documentation, archive
or m emory, analysis and representation.
14. Tagging and cross-indexing are helpful in labeling files.
15. Once patterns are identified, trends are given irrational
explanations for their emergence or existence and are provided
with a better understanding of their cultural origins.

6. Identifying Parts of a Whole
and Emerging
Patterns in Trends
• Aristotle - the whole is not equal to the sum of the parts, and conversely,
the sum of the parts is not equal to the whole.
• Democritus- believed that the parts are of great significance in
understanding the essence of the whole.
• As a trend was born because of an idea of an individual or groups of
individuals, and these become prevalent, growing and evolving in the
course of time, it is but crucial for us to trace the movement of these
growth, expansions and evolutions of trends.

7. What’s In
What comes to your mind when you hear the words “emerging trends”? Organize your
thoughts using the concept map below. Write your answers on a separate sheet of paper.
Emerging
Trends

8. What’s New
Explain the following key terms and ideas using your own words. Write your
answers on a separate sheet of paper.
1. mobile age
____________________________________________________________________
2. crisis in water and food
____________________________________________________________________
3. technology race
____________________________________________________________________
4. competing BRIC and beyond (BRIC is a group acronym for Brazil, Russia,
India and China)
____________________________________________________________________
5. influence of me and we
____________________________________________________________________

9. 6. rise of new power brokers
__________________________________________________________________
7. interdependence and competition across industries
_________________________________________________________________
8. own the new consumers
__________________________________________________________________
9. generation gap
__________________________________________________________________
10. tension of globalization and destruction
__________________________________________________________________

10. Identifying Parts of a Whole
Trends as they grow and evolve tend to influence or give
birth to other trends and become interconnected and
interrelated.

12. Visual culture
- is another example that we experience
today. It was developed from various trends─
digital camera, smartphone, internet, Wi-Fi
technology, social media, mobile apps, computer,
fashion, art, photography, to name a few.
Internet memes, infographics, and sharable
videos seemed to be a microtrend only, but they
eventually became a mainstay in
disseminating information.

14. Identifying Emerging Patterns
In order to follow and observe if a pattern emerges
out of various events and phenomena, one should have
the tools necessary to detect it. According to Rehn and
Lindkvist (2013), the tools that a trend spotter
should find handy to use are categorized into four
activities which are as follows:

15. 1.Documentation means being able to record your observations
which you consider related to any trend.
Notebook and pen are basic in documentation.

16. 2. Archive or Memory is used to easily retrieve any
documentation you have kept.
3. Analysis is the stage where examination and
combination happen. Looking for patterns on
prospective trends can be achieved through
these methods: brainstorming, grouping, and crafting
combinations

17. 4. Presentation is representing your
findings for easy understanding as a way of
analysis.

18. Differentiating Relationships between
Causes and Consequences
A cause refers to an agent that brings
about a result or a consequence. A
consequence is always traceable to a cause
which can be a person, thing, principle, motive,
act, or event. There is no cause without a
consequence and vice versa. (Urgel, 2017)

19. FORMATIVE ASSESSMENT
1. What do you think are the parts that gave way to
selfie phenomenon? Explain.
2. Why is it useful to identify emerging patterns in
looking for a trend? Cite two examples and explain your
answer concisely.
3. How will you face the new challenges brought
about by global and emerging trends in the 21st century?
Please support your answer.

20. B. ADVERTISEMENT-HUNTING
Nowadays, the average person encounters more than a hundred
advertisements a day, be it in the form of T V and radio commercials, billboards,
online promotions, and print ads, among many others. From all the advertisements
you encounter, which one caught your attention? Why? Looking at the root of it,
what was the underlying cause of the promotion? What does it target? Whom does it
target? How does it convey message to target clientele? Is the promoted product a
trend or a fad? Considering these questions, you can answer by choosing any one of
the activities listed below which you prefer most.
6. poetry-making
7. collage-making
8. design a brochure or newsletter
9. essay writing
10. making graphic organizers
11. making comics strip
1. slogan- making
2. songwriting
3. poster-making (traditional
4. digital poster-making
5. concept mapping