Media and Information Literacy have always been close to my heart. Back in 2018, before the pandemic hits the world, I consider this topic for my masters’ degree thesis title. I know it will be a great subject for my study but pandemic came and I had to stop pursuing my thesis title. Now, I have to revise my thesis title and I always wanted to incorporate it to media and information literacy in the tertiary education level. We all know that this 2000’s information explosion happened because of the technology we had today, with just a click of a finger information overload will come to life. And as an information professional I have to discern certain types of information from fact to fake news and many more. Misinformation, disinformation and malinformation are rampant nowadays. Scams and many other things happen on the internet and we have to be vigilant with dealing in this kind of post or threat. This course helps me a lot in understanding and digs deeper into my core and knowledge about media and information literacy. It saddens me that I cannot showcase all the topics that I wanted to include due to time constraints and I’m not feeling really well these past few days. I just have to make what I can to be able to share to other people at least a piece of my learning from this course which I enjoyed doing so much. I greatly delight in learning and doing these module courses from the University of the Philippines Open University, time is of essence that before I knew it, I’m in the latter part of the course. Now, I can share the most basic or introduction of my learning from the course that I take, I take ride in finishing this course and looks forward to enrol on more certificate courses like this in different and varied topics. More power and God bless the organizers of this project! Kudos and keep up the good works! Salute! -Constantino_Joanne 8/14/23

1. 2023
Media and
Information Literacy
in Today’s Digital
World
Prepared by: Joanne C. Constantino

2. 04
Media and Information Literate Individual
What it means to be a digital literate individual.
03
Creating and Sharing Media and Information
02
Role of Media and Information Literacy in
Social Media and the Internet
01
Introduction to Media and Information Literacy
A concept introduced by UNESCO in 2007.
CONTENTS
05
03
Assessing Media and Information Sources

4. Media and Information Literacy
A concept introduced by UNESCO in 2007
.
A core subject in Senior High School as part of the K-12 curriculum implementation
A set of skills and competencies that allows people to critically access, retrieve,
understand, evaluate, and use information and media in all formats using various
digital technological tools, as well as to create and share content to engage in
personal, professional, and societal activities online and offline [emphasis
added](CHED, 2016; UNESCO Institute for Information Technologies in Education,
2022)
A basic human right in today’s digital world

5. Five Laws of Media and Information Literacy

6. Facts that we
learn and obtain
about a place,
person, or thing
ESSENTIAL
Descriptions and
answers to the
unknown
ESSENTIAL
Aid to our
decision-making
process
ESSENTIAL
What is Information?
Knowledge that
empowers us
ESSENTIAL

7. Mass communication
through physical
objects such as radio,
television, computers,
film, etc.
A bearer of pop culture
and subliminal messages
communicated to the wider audience
from the source.
Examples are the government,
Media Corporation,
advertising or Entertainment Company.
What is Media?
It is vital that we study
the inner workings of media
and know its significant roles
in shaping our minds, society,
and culture.

8. Roles of Media in Society
Entertainment
Information and Education
Public Forum
Watchdog

9. Media Literacy
Media literacy is a more
of a set of conceptual
understandings that teach
students how to interpret
media messages they are
exposed to every day than
it is a specific body of
knowledge or set of
abilities (Buckingham,
2003 in Foundation for
Media Alternatives, 2022)
Media literacy will prevent
you from
getting manipulated
by the media

10. Core Concepts of Media Literacy
Most media messages are organized to gain
profit and/or power
Media have embedded values and points of view
People experience the same media messages differently.
Media messages are constructed using a creative language with its own rules
All media messages are constructed

11. BROADCAST NEW MEDIA
PRINT
content organized and
distributed on digital
platforms. Examples social
media, websites, online
newsletters, and multimedia
media that reach target
audiences using airwaves as
the transmission medium.
Examples: radio, television,
film/movie
media consisting of paper
and ink, reproduced in a
printing process that is
traditionally mechanical.
Examples: books,
magazines, brochures and
newspapers
.
Types of Media

12. The ability to transform different kinds of media into digital code, which is then accessible by a range
of devices (ex. From personal computer to mobile phone), thus creating a digital communication
environment.
The content of one media platforms permeates another media.
Types of media are not mutually exclusive and contradictory but have a co-existing relationship.
$6 BILLIONS
Media Convergence

13. Role of Media and Information Literacy
in Social Media and Internet
In knowing how to properly
assess media and information
sources, you will be able to
discern which content you
should dismiss as logically
fallacious, a scam, or fake
news that are rampant in virtual
spaces nowadays.
An individual or person should
know social media and the
internet trends which requires
a high level of media and
information literacy

14. Social Media Addiction
The use of social media provides
individuals gratification of their
psychological needs and
motivations. (Uses and
Gratification Theory by Katz, et. al.
(1973))
The use of social media allows the
people to feel a sense of
belongingness and support.
User’s heavy reliance on social media
for validation and virtual support
addiction to platforms.

15. “Articles, photographs, etc. on the internet
that are intended to attract attention and
encourage people to click on links
to particular websites.”
– Cambridge Dictionary
-Intentionally created and
used to capture the attention
of the audience. -A strategy used for social media engagement.
-Also a bait to steal information
and violate the privacy of internet users.

16. VS.
Influencer vs. Journalist
Journalist
• Tells a story based on facts, research, and
verification of various sources.
• Trained professionals who are hired to seek the truth
and report it.
• Follow a Code of Ethics and can be sued for libel or
defamation in case they fail to follow the rules.
Influencer
• Social media famous personalities
• Have an impact over a group of people and can
usually influence their purchasing decisions.
• Usually hired by brands to make content
• Information they usually present are frequently
based on their opinions and the wants of their
target audience.
• Driven by monetary gains.
INFLUENCER JOURNALIST

17. Malinformation
Disinformation
Misinformation
– disseminated
through channels
with the intent to
harm others.
– information that
is usually spread
unintentionally.
– factual
information that is
intended to be
private but
deliberately
shared publicly.
INFORMATION DISORDERS

19. Reasons for Disinformation
Earning profit through scams,
Taking part in a so
called ‘troll farm’
– paid to spread false
information
about an individual
or a group of people
,
To destroy or uplift a
person’s reputation by
spreading rumors
that are far from
the truth
To gain political power
by causing confusion
among the people
Types of Scams in Text or Email
Romance scams
Text scams
Phishing scams
Lottery scams
Job Application scams

20. 2023
Thank
You
Here is where your presentation begins.

21. References
Commission on Higher Educatin, & Philippine Normal University. (2016). MEDIA AND
INFORMATION LITERACY: Teaching Guide for Senior High School. EC-TEC Commercal.
University of the Philippines Open University-Massive Open Distance eLearning (MODeL),
Media and Information Litercay in Today’s Digital World, 2023.