1. INTRODUCTION TO MEDIA AND
INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
MIL PPT 01, Revised: June 11, 2017
MEDIA AND INFORMATION LITERACY (MIL)
2. LEARNING COMPETENCIES
Learners will be able to…
define communication and media (SSHS);
identify the two basic types of communication
(SSHS);
discuss the elements of communication and
communication models (SSHS);
3. LEARNING COMPETENCIES
Learners will be able to…
describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
define Media and Information Literacy (SSHS).
4. TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
5. TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
6. FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
7. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT IS
COMMUNICATION?
8. WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
NON-VERBAL
COMMUNICATION
VERBAL
COMMUNICATION
•Oral
•Written
• Signs
• Symbols
• Colors
• Gestures
• body language
• facial expressions
12. RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/
13. TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
14. RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
15. Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
19. VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
20. How is communication affected by media
and information?
INFORMATION
data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
MEDIA
Communication
Tools
Communication
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
21. FORMATIVE ASSESSMENT: RECITATION
How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
22. FORMATIVE ASSESSMENT: RECITATION
How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
23. SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
24. TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011
25. FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
Media Literacy
Information
Literacy
Technology
(Digital)
Literacy
26. VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
27. VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
28. CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
29. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?
30. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?
31. MEDIA
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATION
LOOK FOR
INFORMATION
SHARE
INFORMATION
33. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
34. Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
35. The K to 12 Toolkit (2012) by DepEd
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
37. REFERENCES
Media and Information Literacy Curriculum Guide by
DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
UNESCO Media and Information Literacy Curriculum for
Teachers
http://communicationtheory.org/category/communicati
on-models/page/2/
My presentations are designed for one meeting with double periods.
Please check out my notes in some slides.
Emphasized in the first definition that communication can be verbal and non-verbal.
Emphasized in the second definition the idea of exchanging not only information but feelings and the idea of communicating for understanding.
Source: http://communicationtheory.org/types-of-communication/
There are 2 basic types of communications:
Verbal Communication and Non-Verbal Communication
Verbal Communication
The communication happens through verbally, vocally or through written words which express or convey the message to other is called verbal communication.
Example: Baby crying (vocal) is verbal communication which express the hungry or pain through vocally.
Verbal communication has two types
A. Oral Communication
B. Written Communication
A. Oral Communication: A communication which happens through word of mouth, spoken words, conversations and also any messages or information are shared or exchanged between one another through speech or word of mouth is called oral communication. Example: Public speech, News reading, Television, Radio, telephone and mobile conversations.
oral communication
B. Written Communication: A communication happens through any word written or often written sign which refers the languages uses in any medium is called written communication. Example: Simply any hand written, typed, Newspaper, printed word documents, letters, books and magazines.
written communication
Non-Verbal Communication: Any communication without word of mouth, spoken words, conversation and written languages are called Non-Verbal Communication. It happens through signs, symbols, colours, gestures, body language or any facial expressions are known as non verbal communication. Traffic signals are one of the best examples for non verbal communication.
What is medium?
Media is the plural of medium, or ways to communicate information. (http://www.yourdictionary.com/media#sUfxU1eT1j41M5zt.99)
Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. (http://www.businessdictionary.com/definition/media.html)
Read more from this website
http://communicationtheory.org/lasswells-model/
Read more about this from this website
http://communicationtheory.org/shannon-and-weaver-model-of-communication/
Osgood- Schramm Model Of Communication
Communication is a two way process where both sender and receiver take turns to send and receive a message.
The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
Read more from this website
http://communicationtheory.org/osgood-schramm-model-of-communication/
Read more from this website
http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
Read more from this website
http://communicationtheory.org/berlos-smcr-model-of-communication/
Process is a series of actions that produce something or that lead to a particular result
Source: https://www.merriam-webster.com/dictionary/process
DEFINITION
The term communication process refers to the exchange of information (a message) between two or more people.
There are many different models of the interpersonal communication process, but here are some of the key elements:
the sender or communicator (the person who initiates a message)
the receiver or interpreter (the person to whom a message is directed)
the message (the verbal and/or nonverbal content that must be encoded by the sender and decoded by the receiver)
the channel (the medium by which the message is delivered and received)
the context (the setting and situation in which communication takes place)
noise (anything that interferes with the accurate expression or reception of a message)
feedback (a response from the receiver indicating whether a message has been received in its intended form)
Put simply, effective communication takes place when a sender's message is fully understood by the receiver.
Source: https://www.thoughtco.com/what-is-communication-process-1689767
What is the message in this illustration?
Do you agree with this illustration regarding communication? Why or why not?
Guide Questions
1. What is the message all about?
2. Do you agree with the message?
3. What important lesson can we derived from this poster?
Values Integration:
“My belief is that communication is the best way to create strong relationships.” - Jada Pinkett Smith
Source: http://www.brainyquote.com/quotes/topics/topic_communication3.html
“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.”
Source: http://www.brainyquote.com/quotes/topics/topic_communication.html
Do you agree with this statement? Why or why not?
Graphic Organizer: 3 Circle Venn Diagram Completion
Students will work in pair to complete this diagram in their notebook.
Class Discussion
Guide Questions
What is Media Literacy?
What is Information Literacy?
What is Digital Literacy?
What are the similarities and differences of media literacy, information literacy, and technology literacy ?
Note:
Definitions
Media Literacy- The ability to read, analyze, evaluate and produce communication in a variety of media forms.
Information Literacy- The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.
Technology (Digital) Literacy- The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Point of Discussions
Media literacy and information literacy have always been linked, but the greater accessibility of content via the Internet and mobile platforms has meant that those literacies are increasingly intertwined. UNESCO considers information literacy and media literacy together as Media and Information Literacy (MIL). MIL includes Information and communication literacy and digital literacy. MIL is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities.
Source: http://www.uis.unesco.org/Communication/Pages/information-literacy.aspx#sthash.bx4oShjG.dpuf
Give these questions to students before having the video presentation.
Class discussion after the video presentation.
Guide Questions
What are the basic components of Media and Information Literacy?
What is Media Literacy? Information Literacy? Digital literacy?
How are these literacies connected or related to each other?
Why is it a composite concept?
Analyze and explain this illustration.
Identify or established the connections between media literacy, information literacy, and digital literacy.
Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems.
Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.
Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used.
http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/
Empowerment of people through Media and Information Literacy (MIL) is an important prerequisite for fostering equitable access to information and knowledge and promoting free, independent and pluralistic media and information systems.
Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.
Information Literacy and Media Literacy are traditionally seen as separate and distinct fields. UNESCO’s strategy brings together these two fields as a combined set of competencies (knowledge, skills and attitude) necessary for life and work today. MIL considers all forms of media and other information providers such as libraries, archive, museums and Internet irrespective of technologies used.
http://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/
The K to 12 Curriculum is focused on the learner’s acquisition of the 21st century skills. One of which is information, media and technology skills. ( Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf)
Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.
Source: http://www.unesco.org/new/en/communication-and-information/capacity-building-tools/media-and-information-literacy/
