This document outlines the key topics and learning competencies for a course on media and information literacy, including defining communication, examining how media and information impact communication, comparing media literacy, information literacy and digital literacy, and defining media and information literacy as the ability to engage with media and information effectively and develop critical thinking skills. Formative assessments are included to help learners practice key concepts.

1. 1. INTRODUCTION TO MEDIA AND
INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
MIL PPT 01, Revised: May 23, 2017
MEDIA AND INFORMATION LITERACY (MIL)

2. LEARNING COMPETENCIES
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-1);

3. LEARNING COMPETENCIES
The learners will be able to…
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
 define Media and Information Literacy (SSHS)

4. TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions

5. FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

6. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT IS
COMMUNICATION?

7. PROCESS OF COMMUNICATION
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

8. TRANSMISSION MODELS
Who
COMMUNICATOR
Says What
MESSAGE
In Which
Channel
MEDIUM
To Whom
RECEIVER
With what
effect?
EFFECT
Lasswell’s Communication Model (1948)

9. TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

10. RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

11. TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

12. RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

13. Formative Assessment: Recitation
What have you
learned about
communication after
studying the different
models?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/

14. PICTURE ANALYSIS
Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

15. PICTURE ANALYSIS
Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater

16. Photo Credit: http://www.quickmeme.com/p/3w26jo

17. VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw

18. How is communication affected by media
and information?
INFORMATION
 data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
MEDIA
 Communication
Tools
Communication
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

19. FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?

20. FORMATIVE ASSESSMENT: RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?

21. SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html

22. TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

23. FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
Media Literacy
Information
Literacy
Technology
(Digital)
Literacy

24. VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?

25. VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4

26. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?

27. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?

28. MEDIA
FORMATIVE ASSESSMENT:
Analyze and explain this illustration.
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATION
LOOK FOR
INFORMATION
SHARE
INFORMATION

29. MEDIA AND INFORMATION LITERACY (MIL)

30. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens

31. Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd

32. The K to 12 Toolkit (2012) by DepEd
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf

33. FORMATIVE
ASSESSMENT:
Recitation
Created by Mr. Arniel Ping using Meme Generator: imgflip

34. REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/

35. REFERENCES
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/22465
5e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf