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- 1. INTRODUCTION TO MIL • Communication, Media, andInformation • Media Literacy,Information Literacy,and Digital Literacy • Media and Information Literacy(MIL) MEDIA AND INFORMATION LITERACY (MIL)
- 2. LEARNINGCOMPETENCIES Learners will be ableto… define communication and media identify and explain the two basic typesof communication discuss the elements of communicationand communication models
- 3. LEARNINGCOMPETENCIES Learners will be ableto… describe how communication is affected bymedia and information define Media Literacy,Information Literacy,and Technology
- 4. LEARNINGCOMPETENCIES Learners will be ableto… identify the similarities and differences ofMedia Literacy,Information Literacy,and Technology Literacyand define and explain Media and InformationLiteracy
- 5. TOPICOUTLINE I.Introduction to Media andInformation Literacy A- Communication 1.Definitions 2.Basic Types 3.Elements 4.Communication Models B. How Media and Information AffectCommunication
- 6. TOPICOUTLINE I- Introduction to Media andInformation Literacy (Cont.) C.Similarities and Differences of MediaLiteracy, Information Literacy,and TechnologyLiteracy D.Media and Information Literacy(MIL) 1.Definitions
- 7. FORMATIVE ASSESSMENT:RECITATION • What is communication? • Why do we communicate? • How do we communicate? Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
- 8. Communication the act or process of using words, sounds, signs, or behaviors toexpress or exchange information or to expressyour ideas, thoughts, feelings, etc.,to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can resultin understanding (http://dictionary.cambridge.org) WHAT IS COMMUNICATION?
- 9. WHATARETHETWOBASICTYPESOF COMMUNICATIONS? Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/ VERBAL COMMUNICA TION •Oral •Written NON-VERBAL COMMUNICA TION • Signs • Symbols • Colors • Gestures • body language • facialexpressions
- 10. PROCESS OFCOMMUNICATION Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html
- 11. TRANSMISSION MODELS Who COMMUNICATOR SaysWhat MESSAGE In Which Channel MEDIUM T oWhom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)
- 12. TRANSMISSIONMODELS Shannon-Weaver’s Communication Model(1948) Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/
- 14. TRANSMISSIONMODELS WestleyandMacLean’sModelofCommunication(1957) • Event or Information (X1, X2,X3 andX4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B) Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/
- 15. RECEPTIONMODEL Berlo’sSMCR ModelofCommunication(1960) Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
- 16. Formative Assessment:Recitation • Why is communication a process? • What are the important elements of communication? • How canwe achieve an effective communication with otherpeople? Photo Credit: https://www.pinterest.com/pin/157837161915025462/
- 17. PICTUREANALYSIS Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
- 20. VIDEOPRESENTATION Media Minute Introduction: Whatis media anyway? Media Minute Introduction_ What is media anyway_.mp4
- 21. Howiscommunicationaffectedbymedia andinformation? INFORMATION data, knowledge derived from study, experience, or instruction, signals orsymbols knowledge of specific eventsor situations MEDIA Communication Tools Communication Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
- 22. FORMATIVE ASSESSMENT:RECITATION How do you use Facebookas a tool or medium for communication? How did Facebook affector change the way we communicate with other people?
- 23. FORMATIVEASSESSMENT:RECITATION How did Facebook affect the quantity and qualityof information available to people? Is it a good thing or bad thing?
- 24. SOMETHING TOTHINKABOUT! “The speed of communications iswondrous to behold. It is also true that speed can multiply the distribution of information that we know to beuntrue.” Edward R.Murrow (April 25, 1908 –April 27, 1965),American broadcastjournalist. Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
- 25. TERMS TOUNDERSTAND • Theability to read, analyze, evaluateand produce communication in a varietyof media forms. Media Literacy Information Literacy • Theability to recognizewheninformation is needed and to locate, evaluate, effectively use and communicate information in its variousformats. • Theability to use digital technology, communication tools or networksto locate, evaluate, use, and create information. Technology (Digital)Literacy Source: MILCurriculum for Teachersby UNESCO,2011
- 27. VIDEOPRESENTATION Guide Questions 1. What are the basic components of Mediaand Information Literacy? 2. What is Media Literacy? InformationLiteracy? Digital literacy? 3. How are these literacies connected or relatedto each other?
- 28. VIDEOPRESENTATION Introduction to Media and InformationLiteracy Introduction to Media and Information Literacy (Updated Version).mp4
- 29. CLASSDISCUSSION Guide Questions 1. What are the basic components of Mediaand Information Literacy? 2. What is Media Literacy? InformationLiteracy? Digital literacy? 3. How are these literacies connected or relatedto each other?
- 33. Media and Information Literacy (MIL) refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engagewith media and other information providers effectively and develop critical thinking andlife-long learning skills for socializing and becoming active citizens Source:MILPolicyandStrategyGuidelinesbyUNESCO,2013
- 34. Core SubjectTitle: MEDIA ANDINFORMATIONLITERACY(MIL) CoreSubject Description: The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media andinformation. Media And Information Literacy (MIL) Curriculum Guide ByDepEd
- 35. TheKto12Toolkit(2012)byDepEd Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
- 36. FORMATIVE ASSESSMENT : Recitation Created by Mr. Arniel Pingusing Meme Generator: imgflip
- 37. REFERENCES Media and Information Literacy Curriculum Guideby DepEd Media and Information Literacy by BootsC.Liquigan, Diwa Learning SystemsInc. UNESCO Media and Information Literacy Curriculumfor Teachers http://communicationtheory.org/category/communicati on-models/page/2/
- 38. REFERENCES http://communicationtheory.org/types-of-communication/ http://www.unesco.org/new/en/communication-and- information/media-development/media-literacy/mil-as- composite-concept/ http://unesdoc.unesco.org/images/0022/002246/224655e. pdf http://www.unescobkk.org/fileadmin/user_upload/ict/Wor kshops/RDTC_15ch/S6D3-Ramon.pdf