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Media and Information
Literacy
Identify the components of media and information literacy
Media and Information Literacy
(MIL)
its potential to enable individuals to process and
evaluate online information with discernment. Both media and
information literacy skills are essential, though these are not
something you either have or haven’t got. Individuals today are
bombarded with media and information and are called to
deconstruct and evaluate messages constantly. To be able to
do that definitely requires some level of media and information
literacy
Elements of Media Literacy
 Critical Thinking
 Understanding the process of Mass Communication
 Awareness on the impact of media on individual and society
 Strategies for Analyzing
 Media Content that provides insight to our culture
 Ability to enjoy and appreciate media content
 Development of Responsible Production Skills
Critical Thinking
 Enables audience members to develop independence about
media content. If we do not know why we watch/read/listen to
something, we have taken no responsibility for our choices.
Understanding the process of
Mass Communication
 If we know the process, we can form expectations of how
they can serve you.
Awareness on the impact of media
on individual and society
 Printing press change the world and the people in it, Mass
media do the same - if we ignore the impact of media, we risk
being caught up and carried along by that change rather than
controlling it
Strategies for Analyzing
 if we make meaning we must possess tools with which to
make fit. Understanding strategy behind the placement of
photos on a newspaper for example.
Media Content that provides
insight to our culture
 we know a culture and its people by the use of
communication
Ability to enjoy and appreciate
media content
 Media Literacy is not about always being suspicious of
harmful effects.
Development of Responsible
Production Skills
 Many profession now employ some form of media: for use in
training, to enhance presentations and to keep
clients/costumers
Components of Information
Literacy
 Identify – Identify nature and extent of the information
needed.
 Find – find needed information effectively and efficiently
 Evaluate – evaluate its information and its sources critically
 Apply – apply information effectively to accomplish a specific
purpose
 Acknowledge – acknowledge the sources of information and
the ethical, legal and socio economic issues surrounding
information
Activity 1.
 Identify the millennials, research on their characteristics. List
at least three of their characteristics in terms of media habits,
lifestyles, and preferences.
Activity 2
 Write a reflection on your experiences in using information
obtained from media or the Internet.
1) Were you able to get the information that you need?
2) Why or why not?
3) What will you do if you do not have access to the right
information?
4) Do you think you are a responsible user of media and
information? Why or Why not?
Bibliography
 https://www.studyblue.com/notes/note/n/8-elements-of-
media-literacy/deck/1944415
 https://prezi.com/s7xnb-bgrujk/5-components-of-information-
literacy/
 https://tinyurl.com/y3xehbu5

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Media and Information Literacy - Identify the components of MIL.pptx

  • 1. Media and Information Literacy Identify the components of media and information literacy
  • 2. Media and Information Literacy (MIL) its potential to enable individuals to process and evaluate online information with discernment. Both media and information literacy skills are essential, though these are not something you either have or haven’t got. Individuals today are bombarded with media and information and are called to deconstruct and evaluate messages constantly. To be able to do that definitely requires some level of media and information literacy
  • 3. Elements of Media Literacy  Critical Thinking  Understanding the process of Mass Communication  Awareness on the impact of media on individual and society  Strategies for Analyzing  Media Content that provides insight to our culture  Ability to enjoy and appreciate media content  Development of Responsible Production Skills
  • 4. Critical Thinking  Enables audience members to develop independence about media content. If we do not know why we watch/read/listen to something, we have taken no responsibility for our choices.
  • 5. Understanding the process of Mass Communication  If we know the process, we can form expectations of how they can serve you.
  • 6. Awareness on the impact of media on individual and society  Printing press change the world and the people in it, Mass media do the same - if we ignore the impact of media, we risk being caught up and carried along by that change rather than controlling it
  • 7. Strategies for Analyzing  if we make meaning we must possess tools with which to make fit. Understanding strategy behind the placement of photos on a newspaper for example.
  • 8. Media Content that provides insight to our culture  we know a culture and its people by the use of communication
  • 9. Ability to enjoy and appreciate media content  Media Literacy is not about always being suspicious of harmful effects.
  • 10. Development of Responsible Production Skills  Many profession now employ some form of media: for use in training, to enhance presentations and to keep clients/costumers
  • 11. Components of Information Literacy  Identify – Identify nature and extent of the information needed.  Find – find needed information effectively and efficiently  Evaluate – evaluate its information and its sources critically  Apply – apply information effectively to accomplish a specific purpose  Acknowledge – acknowledge the sources of information and the ethical, legal and socio economic issues surrounding information
  • 12. Activity 1.  Identify the millennials, research on their characteristics. List at least three of their characteristics in terms of media habits, lifestyles, and preferences.
  • 13. Activity 2  Write a reflection on your experiences in using information obtained from media or the Internet. 1) Were you able to get the information that you need? 2) Why or why not? 3) What will you do if you do not have access to the right information? 4) Do you think you are a responsible user of media and information? Why or Why not?