1. The document outlines a learning plan for developing media literacy. It defines key concepts like media literacy and discusses the roles and types of social media. 2. Media literacy is defined as the ability to access, analyze, evaluate, and create media. It helps people become critical thinkers, smart consumers, and understand cultural influences. 3. The document examines concepts of media information literacy and discusses its aspects and dimensions according to various researchers. It also explores approaches to integrating media literacy in the curriculum. 4. Assessment of media literacy is discussed, emphasizing the use of rubrics and focusing on key concepts like the role of media and how it shapes thinking.

1. MEDIA
LITERACY
GROUP7

2. LEARNINGOUTCOMES:
1. Define Media Literacy.
2. Cite the important roles of Media Literacy.
3. Explain Media Information Literacy (MIL) along with various aspects
and dimensions a Examine the advantages and disadvantages of media
4. Examine the advantages and disadvantages of media.
5. Demonstrate how Mil can be integrated in the curriculum.
6. Draw relevant life lessons and significant values in generating
utilizing and creating media tools.
7. Analyze research abstract on media literacy and its implications on the
teaching-teaching process.
8. Conduct a research survey on media literacy integration and draw
findings and recommendations.

3. MEDIALITERACY
Lynch (2018) coined the term "media"
that refers to all electronic or digital
means and print or artistic visuals used
to transmit messages through reading
(print media), seeing (visual media),
hearing (audio media), or changing and
playing with (interactive media), or some
combinations of each. Media can be a
component of active learning strategies,
such as group discussions or case
studies (Mateer and Ghent, n.d.).

4. MEDIALITERACY
Media literacy is the ability to access, analyze,
evaluate, and create media (Firestone, 1993).
Media literate youth and adults can understand
the complex messages received from television,
radio, Internet, newspapers, magazines, books,
billboards, video games, music, and all other
forms of media. Therefore, media literacy skills
are included in the educational standards in
language arts, social studies, health, science,
and other subjects. Many educators have
discovered that media literacy is an effective
and engaging way to apply critical thinking
skills to a wide range of issues.

5. MEDIALITERACY
CONCEPTS

6. ROLESOFMEDIA
LITERACY
It becomes easy to create media, however, it is difficult to
know the creator of this, his/her reason, and its credibility.
Specifically, it helps individuals to:

7. 1. Learn to think critically. When people
evaluate media, they decide if the
messages make sense, including the key
ideas before being convinced on the
information that they get from it.
2. Become a smart consumer of products
and information. Media literacy helps
individuals learn how to determine
whether something is credible, especially
the advertising before they can be
persuaded with the products on sale.
3. Recognize point of view. Identifying an
author's perspective helps individuals
appreciate different ideas in the context
of what they already know
4. Create media responsibly. Recognizing
one's ideas and appropriately expressing
one's thoughts lead to effective
communication.
5. Identify the role of media in our culture.
Media conveys something, shapes
understanding of the world, and makes an
Individual to act or think in certain ways.
6. Understand the author's goal.
Understanding and recognizing the type
of influence something has, people can
make better choices. (Common Sense
Modia, nid.)

8. SOCIAL
MEDIA

9. SOCIALMEDIAISATERM
THATDESCRIBESWEBSITES
TOCONNECTPEOPLEAND
INVOLVEUSER-GENERATED
CONTENT,WHICHISTHE
HALLMARKOFASOCIAL
MEDIASITE.ITISSOMETIMES
CALLEDWEB2.0.

10. TYPESOFSOCIAL
MEDIAWEBSITES

11. It entails users to submit
links to Web content like
articles, podcasts, videos,
etc. that they find
Interesting, such as Digg,
Reddit and Stumble Upon
1.SOCIALMEDIA
NEWSWEBSITES.

12. It depicts ability to upload a personal
profile that usually connects with other
people, such as Linkedin (social
networking for professionals) and
facebook (social networking for
everyone). These sites serve as avenue
for meeting people and developing
relationships that can lead to joint-
venture partnerships, career
opportunities, and research.
2.SOCIALMEDIANETWORKING
WEBSITES

13. it allows users to upload photos
through facebook, Instagram and
Pinterest while videos through Youtube
3.SOCIALMEDIAPHOTOAND
VIDEOSHARING

14. Sometimes called "preserice apps",
these services let users post very
short mes sages like blogging, and
easily keep up with what their
friends are posting. Twitter is the
most popular microblogging service
that limits to 280 characters per post
and allows to follow a set of users
from one dashboard. Another popular
social media app is SnapChat, which
is video-based.
4.MICROBLOGGINGAND
BLOGGINGWEBSITES

15. It shows how social reviews can make
or break a company or an
organization, such as Amazon and
eBay.
5.SOCIALMEDIAREVIEW
WEBSITES

16. MEDIAAND
INFORMATION
LITERACY(MIL)
Moscow Declaration on Media and Information
Literacy (2012)- is a combination of
knowledge, attitudes, skills and practices
required to access, analyze, evaluate, use,
produce, and communicate information and
knowledge in creative, legal and ethical ways
that respect human rights.
UNESCO (2016)- as the set of competencies to
search, critically evaluate, use and contribute
information and media content wisely.

17. ASPECTSOFMEDIA
INFORMATION
LITERACY

18. ACCORDINGTOREINECKANDLUBLINSKI
(2015),MILISTHEOPTIMALOUTCOMEOF
MEDIA,INFORMATIONAND
COMMUNICATIONTECHNOLOGY(ICT)
EDUCATIONALONGTHREEASPECTS:
1. Technical Skills,
2. Critical Attitudes and
3. Facts about Media and ICT

19. UNESCO (2011)- MIL curriculum delves on
“accessing information effectively and
efficiently” as an aspect put into practice.
Baacke (1996)- included compositional skills in
his media competence model. MIL also involves
performative aspect that entails the competence
to do rather that just to know certain things.
Moeller (2009)- summarized the facets of MIL
from the user perspective, emphasizing media
consumers in identifying news and understanding
media’s role in reshaping the global issues.
Groeben (2002)- pointed out the importance of
knowledge of the inner workings (contexts,
routines, contents) and effects of media.

20. SEVENDIMENSIONS
OFMEDIA
INFORMATION
LITERACY

21. Shapiro and Hughes (1996) identified the seven
dimensions of media information literacy:
1. Tools and Literacy. ability to understand and use
practical and conceptual tools of current information
technology.
2. Resource Literacy- ability to understand the form,
format, location and access methods of information
resources.
3. Social-Structural Literacy- knowing how
information is socially situated and produced, fits into
the life of groups about the institutions and social
networks.
4. Research Literacy- ability to understand the use IT-
based tools relevant to the work of researchers and
scholars.

22. 5. Publishing Literacy- ability to format and
publish research and ideas electronically, in
textual and multimedia forms.
6. Emerging Technology Literacy- ability to adapt
to, understand, evaluate and use emerging
innovations in information technology.
7. Critical Literacy- ability to evaluate critically
the intellectual, human and social strengths and
weaknesses, potentials and limits, benefits and
costs of information technologies.

23. ADVANTAGESAND
DISADVANTAGES
OFMEDIA

24. ADVANTAGES:
1. Media educate people on health matters, environmental conservation and others
through various forms.
2. People get the latest world news in a very short time regardless of distance.
3. People can bring out their hidden talents in the multimedia and visual arts, comedy,
acting, dancing and singing.
4. Media increase knowledge learned from quiz programs, educational shows and other
information-giving programs.
5. People feel convenient in accessing information through mobile phones.
6. They become a vehicle in promoting products toward increased sales.
7. They serve as a good source of entertainment.
8. Television allows electronic duplication of information that reduces mass education
costing.
9. Media lead to the diffusion of diverse cultures and cultural practices.
10. They help people around the world understand each other and respect differences.

25. DISADVANTAGES:
1. They lead to individualism. Spending too much time on the Internet and watching
television usually impedes socialization with friends, family and others.
2. Some media contents are not suitable for children.
3. A newspaper is geographically selective.
4. The increase in advertisements in television and radio makes them less attractive.
5. The internet can be a possible way for scams, fraud and hacking.
6. Media can be addictive and may result in people's decreased productivity.
7. They can cause health hazards, such as radiation effects, poor eyesight, hearing
defects, and others.
8. They may induce drugs and alcohol use.
9. They can lead to personal injury by imitating the stunts showcased in the media.
10. They can ruin reputation through an anonymous account, malicious scandals, false
accusations and rumors.

26. INTEGRATING
MEDIALITERACYIN
THECURRICULUM

27. Lynch (2018) presents six ways to integrate media literacy into the
classroom for students to become media literate while making media
education a meaningful and integrated part of classroom practice.
1. Teach students to evaluate media.
2. Show students where to find digital resources and databases.
3. Compare/contrast various media sources.
4. Discuss how the media edits and alters.
5. Examine the ‘’truth’’ I advertisements.
6. Have students create media.

28. Media Skills. Although this is given little emphasis in the classroom, Hobbs and
Frost (1994) present the skills that students are able to possess with the media
they use in class.
To wit:(1) reflect on and analyze their own media consumption habits; (2)
identify the author, purpose and point of view in films, commercials, television
and radio programs, magazine and newspaper editorials and advertising; (3)
identify the range of production techniques that are used to communicate
opinions and shape audience’s response; (4) identify and evaluate the quality
of media’s representation of the world by examining patterns,
stereotyping, emphasis and omission in print and television news and other
media.; (5) appreciate the economic underpinnings of mass media industries
to make distinctions between those media which sell audiences to
advertisers and those which do not; (6) understand how media economics
shapes message content; (7) gain familiarity and experience in using mass
media tools for personal expression and communication and for purposes of
social and political advocacy.

29. Approaches to teaching media literacy. Kellner and Share (2007)
mentioned three approaches to teaching media literacy that would utilize
media in pedagogical practice.
1. Media Arts Education Approach.
2. Media Literacy Movement Approach.
3. Critical Media Literacy Approach.

30. Assessing and
evaluating media
literacy work.

31. Canada’s Center for Digital and Media
Literacy prescribed two important steps
in creating objectives, comprehensive and
meaningful assessment and evaluation
tools for media literacy work, namely: (1)
by using a rubric to assess the work of
students; and (2) by framing the
expectations within the rubric in terms of
key concepts of media literacy.

32. In general, media literacy work can be evaluated in three ways:
1. Based on how well the student understands the key concepts of media
literacy and the specific concepts and ideas being explored in the lesson.
2. Based on the depth and quality of the student’s inquiry and analysis of the
questions raised in the lesson, as well as his/her thoughtfulness in identifying
issues and questions to examine.
3. Based on how well the student applies specific technical skills associated
with either the medium being studied (movies, TV, video games, etc.), the
medium used in the valuation tool, or both.
However, whenever any form of media is being utilized, there should be a
reflection at the end by asking students how media form has shaped their
thinking, decision-making, analysis, choices, values and interrelationships.

33. Thus, media educators base their teaching on key concepts for media literacy,
which provide an effective foundation for examining mass media and popular
culture. These key concepts act as filters that any media text has to go
through in order to critically respond.
1. Media are constructions.
2. The audience negotiates meaning.
3. Media have commercial implications.
4. Media have social and political implications.
5. Each medium has a unique aesthetic form.

34. THANK
YOUVERY
MUCH!