2. After going through this
module, you are expected to:
1. identify the different
types of media;
2. classify contents of media
type; and
3. editorialized how
issue/news is presented
through different types of
media.
3. WHAT I KNOW
• DIRECTIONS: Answer the following questions. Write your
answer on a sheet of paper.
1. Which of the following is not a print media?
A. Books B. Flyers C. Newspaper D. Twitter
2. “Bombo Radyo” is an example of
A. Broadcast media B. Online media C. Print media D. Television media
3. Which of the following is an online media?
A. Brochure B. Flyers C. Newsletter D. Podcast
4. What type of media consists of paper and ink, which is traditionally reproduced?
A. Broadcast B. Internet C. Online D. Print
5. What type of media uses airwaves to transmit information?
A. Broadcast B. Digital C. Internet D. Print
4. WHAT I KNOW
• DIRECTIONS: Answer the following questions. Write your
answer on a sheet of paper.
6. What type of media uses digital platforms to disseminate information?
A. Broadcast B. Online C. Radio D. Television
7. What media will be beneficial for a community which does not have access to internet but needs
live information?
A. Journal B. Magazine C. Newspaper D. Television
8. Meredith needs to compile information to keep it in a drawer. What media would best fit for
Meredith’s need?
A. Broadcast B. Digital C. Internet D. Print
9. The term “media” is defined as
A. A current style B. A study of signs C. Means of Communication D. Picture or image
10. A medium is
A. A current style B. Means of doing livestream C. Means by which a message is communicated D.
Picture or image
5. WHAT I KNOW
• DIRECTIONS: Answer the following questions. Write your
answer on a sheet of paper.
11. Which type of media will you use if you want your information be jam packed but still portable?
A. Online B. Print C. Television D. Radio
12. Which media will you use, if you want your audience to create vivid pictures using their
imagination, thru audio alone?
A. Online B. Print C. Television D. Radio
13. Living in Industry Revolution 4, which media is more convenient and useful?
A. Online B. Print C. Television D. Radio
14. If you want to have a direct connection to your audience, which media will best suit your
need?
A. Online B. Print C. Television D. Radio
15. Annie wants her content to go viral. What type of media will best satisfy her goal?
A. Online B. Print C. Television D. Radio
7. Activity 2 Concept Mapping
This time, we will read an excerpt from an
article, “The Implications of Social
Media in the Philippines” by Bea Grace
Pascual.
To the Filipino Students
Isaac M. Morallo, Master of Arts in Information Technology Education found a
negligible relationship between SNSs and academic performance. The perceived
effects of SNSs on the students’ Academic performance show that SNSs contribute
to the attainment of higher grade by interacting online about schoolwork. The
results show that there is no significant relationship between SNSs usage and
student academic performance because correlation show a negative relationship
between SNSs use and academic performance.
8. Activity 2 Concept Mapping
This time, we will read an excerpt from an
article, “The Implications of Social
Media in the Philippines” by Bea Grace
Pascual.
To the Filipino’s Culture and Belief
Roselyn Grace P. Santos wrote that social media has corresponding positive and
negative effects on Filipino culture and behavior. For one on the positive side, it
makes communication with friends and relatives easier. It also made initiating
events and activities hassle-free. The negative effects, on the other hand, are as
follows: (1) It has made it easier to spread bad and potentially damaging
information; (2) It has become a new medium for violence and crime like scams and
identity.
9. Activity 2 Concept Mapping
This time, we will read an excerpt from an
article, “The Implications of Social
Media in the Philippines” by Bea Grace
Pascual.
To the Philippine Tourism Industry
In the Asia Pacific Multidisciplinary Research, it was concluded that social media is a
great avenue to disseminate the information faster, especially for tourism
establishments with lesser cost. However, customer’s opinions, thoughts and
expressions are not well presented, leading to bad impressions and unfair
criticisms. Thus, researchers suggest that establishments or their staff should
familiarize themselves with different social media applications or social networking
sites to avoid problems, especially in terms of privacy of contents and their
information.
10. Activity 2 Concept Mapping
This time, we will read an excerpt from an
article, “The Implications of Social
Media in the Philippines” by Bea Grace
Pascual.
To the Philippine Politics
Social media has proven itself to be a game – changer in terms of Philippine politics.
Given the fact that Filipinos are translating internet use as Facebook, it has been a
nest to some aspiring candidates during the May 2019 elections. Listen Ph, a
listening tool which records the statistics of candidates on different social
networking sites shows that Doc Willie Ong (senatorial candidate) holds the top spot
for the most popular, most viewed, fastest-growing, and most liked post on
Facebook from March 25 to March 31, 2019.
11. DIRECTIONS: Draw a visual
presentation of the
article read. It can be
in a form of chart,
graphic organizers,
tables, and Venn
diagrams. Use an A4 paper
for your output.
12. WHAT IS IT
We associate media to ABS-CBN and GMA, the two biggest
mainstream media in the Philippines. However, have we ever
thought why “media” exist? In this lesson you will
understand contents of media, and how issues are
presented through different types of media.
The evolution of the type of media has drastically taken
over the world. From print, to broadcast radio and television
and now we have the online media. Print media is a paper
publication. It can be in the form of books, newspapers,
journals, magazines, newsletters.
13. WHAT IS IT
Broadcast media describes the traditional forms of media
that include television and radio. It is the distribution of
audio and video content to a dispersed audience via radio,
television. Broadcast media commonly come in two forms:
radio and television broadcasting. Radio broadcasting is a
one-way sound broadcasting service, transmitted over a
radio wave. Television broadcasting is a medium use to
transmitting moving images in monochrome or color.
Online media is a medium which use internet to send
information.
14. THE
INFLUENCE
OF MEDIA
As media evolve from the regular print to broadcasting, to
online media, its content has also progressed. Traditionally,
media is known for delivering information. Now, it has
become a platform of introducing products and services and
even opinion. The media today is more than about
information. It is about selling, and convincing you on
something: products, services, and ideologies. Through
advertisement media can entice as to use and buy a product
and try services. Ideologies are being sold too, using your
favorite actress on TV, or an online influencer. For example,
media wants to sell political ideology. The political
advertisement tries to convince you buy showing the side of
the politician in an issue, with given facts or none. The
convincing power depends on how the content is presented,
considering the believability of the presenter and the idea.
The result is that you, as an audience or voter will side with
that politician and may end up voting for him.
15. MEDIA
CONTENT
Content is the idea that is delivered to the audiences, in a form of
images still and moving, audio, documents and files. News and
information were the highlights of print media in its early years. Over
the years though it has progressed by adding advertisements, and
written entertainment.
Radio and Television broadcasting both have the same content with
the modern print media. However, radio has been regarded more
when it comes to music and radio drama which stirs listeners’
imagination. Television on the other hand has the best attribute and
advantage of moving image plus the audio, which is more
entertaining. It also can foster emotion and empathy reaching a
wider target of audience; thus, the presentation of content becomes
more effective.
16. MEDIA
CONTENT
Online media having almost all the content of print and
broadcasting, has changed its game by introducing the
power of communication and interaction, encouraging the
audience to participate, which makes the audience feel they
are involve, and that gives the audience satisfaction. Over
the time, the content of media is headway to more
sophisticated creation, from the basic giving of information,
to entertainment and now to influence individual, group of
people, and societies in defining themselves; from the use of
Print media, to radio and TV broadcasting, and now Online
media.
17. DELIVERY MODE OF
CONTENT IN
DIFFERENT TYPES OF
MEDIA
Live streaming allows a creator to share creation and
idea in real time. It can be in Broadcast media, but
commonly used in online media using Facebook,
YouTube and Instagram as its platform.
Webinars create a room for seminars, trainings, lectures,
and discussion using online media. It can also be use in
presenting new products showcasing latest creation.
18. DELIVERY MODE OF
CONTENT IN
DIFFERENT TYPES OF
MEDIA
Podcast is known as “new radio” merged from the word
iPod and broadcast. It is an audio programme done in
series and delivered in digital audio. Listeners can access
through online media and download it for offline
listening.
Infographics is a visual presentation of information and
data. It comes in imagery, charts and minimal texts
which allows the reader to have a quick overview of the
concept or idea.
Infographics use print media and online media.
19. DELIVERY MODE OF
CONTENT IN
DIFFERENT TYPES OF
MEDIA
E-books are electronic version of printed books. Stories
can be read on computer or handheld device. One of the
advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader
can take note, underline bookmark a page and go
through hyperlinks to gain more information.
Personalization allows the reader to change the font and
the backlight.
21. ACTIVITY 4 SKETCH NOTING
DIRECTIONS: Draw a visual presentation on the influence of media in the society.
Rubrics below will guide you for the evaluation. Do your output in a short bondpaper.
You may also do your output in your computer if you have
22. ACTIVITY 5: YOU KNOW ME!
DIRECTIONS: Identify the personalities below and answer the questions asked. Write
your answer on bondpaper.
24. Let us remember the following:
✓ The evolution of the type of media has drastically taken over the world from
print, to broadcast radio and television and now online media.
✓ Print media is a paper publication. It can be in the form of books, newspapers,
journals, magazines, newsletters.
✓ Broadcast media describes the traditional forms of media that include
television and radio.
25. Let us remember the following:
✓ Broadcast media commonly come in two forms: radio and television
broadcasting.
✓ Radio broadcasting is a one-way sound
broadcasting service, transmitted over a radio wave.
✓ Television broadcasting is a medium use to
transmitting moving images in monochrome or color.
✓ Online media is a medium which use internet to send information.
✓ Content is the idea that is delivered to the audiences, in a form of images
still and moving, audio, documents and files.
26. ACTIVITY 6 EDITORIALIZED
DIRECTIONS: Read and reflect on the topic “Industrial Revolution 4 and Education
4.0”. Present your reflection using your preferred type of media (print, broadcast,
online). Print media shall be in editorial content. Broadcast media may choose
either TV or Radio and will be in commentary format. Online media may choose
livestreaming, or webinar.
27. Test I. DIRECTIONS: Read the following statements and
choose the best answer. Write your answer on a sheet of
paper.
Assessmen
t
32. ADDITIONAL
ACTIVITIES
Directions: Write a persuasive essay with the theme
“best medium”. Write your answer in a short bondpaper
paper. Follow the rubrics below as your guide.
