This document discusses different types of literacy: media literacy, information literacy, and technology literacy. It defines each type and provides examples. Media literacy involves accessing, analyzing, evaluating, and creating various media forms. Information literacy is about locating, evaluating, and communicating information. Technology literacy refers to using technological tools to access, manage, integrate, evaluate, create and share information. The document also discusses key concepts of media literacy, such as how all media messages are constructed and can have commercial or social implications. It notes each medium has a unique form that influences the messages able to be communicated.
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2. What I Need to Know
In this lesson, you will dig deeper into these lifelong
skills. Specifically, you will:
1.Identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL 11/12IMIL – IIIa-2), and
2.Understand and value the concept of Media and
Information Literacy as a whole
4. PRE - TEST
1. This type of literacy is able to
access, manage, and integrate
technologies to create and
communicate information
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information Literacy
5. 2. This type of literacy evaluates different
media forms and how can they be
analyzed, evaluated, and created to send
out messages efficiently and ethically.
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information
Literacy
6. 3. This type of literacy identifies what the
information is for, where to find it, and how
to evaluate it.
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information
Literacy
7. 4. This type refers to how a person is able to look
for relevant information from various media with
the help of technology.
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information
Literacy
5. These are acquired data for specific purpose.
a. Information
b. Technology
c. Media
d. Literacy
8. In the previous lesson, you have learned that
communication is a process of sharing and
conveying messages or information from a
source to a receiver through and by
communication channels, media tools,
contexts, and cultures. Media and information
is the core of communication and thus, a vital
part of it.
REVIEW
11. Media Literacy
● The ability to access, analyze,
evaluate, and create media in a
variety of forms. It aims to empower
citizens by providing them with the
competencies (knowledge and skills)
necessary to engage with traditional
media and new technologies.
12. Information Literacy
● The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
13. Technology (Digital) Literacy
● The ability of an individual, either
working independently or with others,
to responsibly, appropriately, and
effectively use technological tools.
Using these tools an individual can
access, manage, integrate, evaluate,
create and communicate information.
16. • Access - What kind of media were you absorbing? How did you get it?
• Analyze - Where you making sense of its message? Do you need
these information?
• Evaluate - Were you aware that each message was created by
someone with their own goals and opinions?
• Create - When you create a media, like facebook post or an instagram
story, what is your responsibility to those who view it?
• Act – What do you do with all that information you just received? Can
you access or locate other credible information sources?
18. All media messages are constructed
● Messages, as products of media, are created by
sources who deliberately or unconsciously
choose the quality and quantity of content they
wish to send or disseminate - what to include,
what to leave out, and how to portray such
information. These decisions follow the creator's
opinions and perspective, either intentional or
instinctive, as influenced by their prior
knowledge, assumptions, and biases.
19. Audiences negotiate meaning
● Meanings are truly in people. The meaning of any
media product is not solely formed by the source
or its creators but a collaboration between them
and the audience - which means that the different
audiences may have varied takeaways from the
same content. Much like how creators have their
influences in the messages they create, we, as
consumers also have our own baggage too which
determines how we react to and interpret
messages.
20. Media messages have commercial
implications
● A lot of the media messages that we
consume every day are funded by
advertisements or financed by businesses.
Thus, some of these content are bound to
sell a product or service or make a profit. For
instance, some advertisements come in the
guise as informative articles but are actually
luring audiences to buy their product.
21. Media message have social and
political implications
● media, as vehicles of information, may
convey ideological messages about
values, power, and authority. The media
as the press, being the fourth estate,
also has an explicit capacity of advocacy
and implicit ability to frame social and
political issues.
22. Each medium has a unique
aesthetic form
● You must remember that the kind,
quality, and quantity of information that
you can communicate is determined by
the media that you use. This includes the
technical, commercial, and creative
demands of each medium.
