What makes up a person's digital identity? Why should students control the information available about them online? What are the most popular social media outlets?

1. Control the Message

2. Source: Munster, G. (2014)
Taking Stock With Teens: Collaborative Consumer Insights Project. Piper Jaffray.

3. Source: http://www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-
instagram-snapchat-most-popular-social-network/373043/

4. Why Control the
Message?
• Potential Employers will search you
• Friends (& non-friends) will search you
• Your Competition will search you
• Potential Boyfriend/Girlfriend will search you
© Angela Housand, 2013

5. Digital
Identity

7. Volume
The amount of information there is about
you on the internet

8. Relevancy
The usefulness of the information that exists
about you and how consistent that
information is with you you say you are and
what you claim to value

9. Purity
The amount of information that comes up in
an Internet search that is about you and not
someone with a similar name or similar
interests

10. Diversity
The mixture of information found when you
are searched online:
• Do you have a website?
• Are you found in real time content?
• Are there images and video of you?