This document discusses how attorneys can use social media to boost referrals. It notes that 56% of attorneys are already using social networks like LinkedIn and Facebook. As social media becomes more integrated with search engines like Google and Bing, people are increasingly using their social networks to search for and get recommendations. The document recommends that attorneys have a presence on multiple social media platforms to interact more frequently with referral sources and take advantage of the increased number of people one can ask for referrals through their expanded social networks.

1. Legal
Marketing
Using Social Media To
Boost Referrals
@ StephenFairley
Therainmakerinstitute.com
Therainmakerblog.com
@stephenfairley

2. 56% of attorneys are already using a social
network
LinkedIn #1 Facebook #2
@stephenfairley

3. Attorneys Need to
Have a Presence on
All of them
@stephenfairley

4. What many
people fail to
understand is
how people
are using
social media
today
@stephenfairley

5. S ocial networks are more
and more being used as
personal search engines
@stephenfairley

6. Google
&
Bing
Have integrated social media into their search results
@stephenfairley

7. When you are looking for a
recommendation
What do you trust more -- a Google
search or one of your friends?
Tens of thousands of searches are conducted
every day on Facebook
@stephenfairley

8. Asking your friends and colleagues for
Shift
a referral has simply moved online
Discover Share
@stephenfairley

9. Social media sites like Facebook
and LinkedIn help you keep tabs on
your referral sources, so you can
interact with them more frequently
@stephenfairley

10. Takeaways
• Y must have a presence
ou
on multiple Social Media
platforms.
• Social Networks have
quickly multiplied the
number of people someone
can ask when seeking
Referrals.
• Getting Referrals from
friends is a long-time
practice.
@stephenfairley

11. Thank You
Stephen Fairley
Stephen@ therainmakerinstitute.com
@ stephenfairley
therainmakerblog.com
http:/bit.ly/
/ ytUuZ1
@stephenfairley