Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
Mental Health Counselors of Central Floridapenneyfox7369
Therapists are essentially marketing themselves. They don’t have a product. The internet is the new community center. If you want to engage in a social media marketing plan, take a moment to review these tips.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Are We There Yet: Social Media Marketing and LibrariesFuWaye Bender
FuWaye's presentation at Chinese American Librarians Association (CALA) Midwest Chapter Annual Conference on May 21, 2011 at Indiana University Southeast Library (IUS)
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
Mental Health Counselors of Central Floridapenneyfox7369
Therapists are essentially marketing themselves. They don’t have a product. The internet is the new community center. If you want to engage in a social media marketing plan, take a moment to review these tips.
Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
6. Today’s CultureToday’s Culture
Is based on human connectivity and
relationships with individuals and brands
Is self-absorbed, looking for immediate
gratification and validation
Decisions are made based on “Group Think”
7. According to the 2013 Pew Internet
Research “State of Social Media”
report, 67 percent of U.S. internet users activ
8. • 75% of all Americans use social media
(Nielsen)
• Nearly 25% of all online time is spend
on social media
9. New research has found that the average user
spends 23 hours a week emailing, texting and
using social media and other forms of online
communication. Yahoo News
10. The Top 5 Social Media PlatformsThe Top 5 Social Media Platforms
Facebook | 900,000,000
Twitter | 310,000,000
Linkedin | 255,000,000
Pinterest | 250,000,000
Google Plus+ | 120,000,000
Source: eBizMBA Rank /November 2014
11. As of July 2013, Facebook is the most
popular social network in the United States.
(Nielsen)
12. Social Media Has Become a GreatSocial Media Has Become a Great
Influencer of Consumer Choices,Influencer of Consumer Choices,
Behavior and Body Image.Behavior and Body Image.
13. More than 60% of Americans have looked online forMore than 60% of Americans have looked online for
health information.health information.
Social media plays a growing role in the healthcare
industry.
14. As a Business you need to learn how toAs a Business you need to learn how to
quickly adapt to the needs of socialquickly adapt to the needs of social
consumers. Focus your marking on theirconsumers. Focus your marking on their
concerns.concerns.
“When Aesthetic Consumers Talk-
Smart Doctors Listen”
15. Social Media Pro’sSocial Media Pro’s
Builds brand
recognition
Builds
relationships
Stay current with
industry trends,
technologies and
regulations
Educates, Informs
Increases SEO
Engagement
Increases
revenue
16. Social Media Con’sSocial Media Con’s
Misinterpreted
content
Excessive
promotional content
can dilute your
message
Negative reviews, or
comments going viral
Create an obsession
with self
Confusing and often
contradictory content
Addiction
Negative view of self
18. Do’sDo’s
Listen to your audience
Create engaging non-promotional content
Monitor social media platforms
Respond to negative comments offline
Connect and Engage
Empathize
Reveal any conflicts of interest
19. Do’sDo’s
Use Analytics
Pick your social media platforms wisely
Develop a social media strategy
Separate your business FB page from your FB
personal page
Be consistent with your brand
Follow people who are thought leaders
Understand privacy policies
21. Don’tDon’t
Post inappropriate
pictures or content as
“public”
Post only self-
promotional content
Post patient before and
after photos without
written permission
Engage with a
disgruntled patient
online
Post a lot of personal
information on your
professional page
22. Don’tDon’t
Misrepresent credentials
Make derogatory remarks about a
patient- even on your personal page
Post pictures drinking, partying or being
half naked
Make false claims about expertise and
core competencies
23. Image is EverythingImage is Everything
Offline as well as online
Don’t post pictures online that could compromise
your professionalism – You are always
representing the medical community
Be respectful
Consider your online personality as if it was a
face-to-face encounter with a patient ( bedside
manners)
24. Social Media PredicationsSocial Media Predications
for 2015for 2015
1. Mobile optimization(FB)
2. A decrease of organic growth – increase
in paid social media ads (Forbes)
3. “Ello” will become a social media player
(Forbes)
4. A decrease in non-promoted posts in
news feeds on Facebook (Forbes)
5. Google+ moving into obscurity (Forbes)
25. ConclusionConclusion
Develop a strategy with goals
Understand social media and privacy
policies
Know how to handle a social media
crisis
Create engaging non-promotional
content for each social media platform
Create professional boundaries
Connect and engage before selling
26. Thank you.Thank you.
Michele Garber
The NipTuck Coach
Aesthetic Marketing Group
www.niptuckcoach.com
415.494.7211